Vol 2 Chapter 323: : Butt determines head

? On March 25, this Friday, the three major North American stock indexes accelerated diving in the end, avalanche-like plunge across the board, of which, the Dow Jones index plummeted 9.2%, fell below 23,000 points, the largest intraday drop reached 2,000 points, a record high .
In addition, the S & P 500 index in the three major stock indexes closed down 8.72%, and the Nasdaq index closed down 6.97%, falling below the 7000-point mark. The three major stock indexes recorded their biggest one-day drop since 2022, which was another plunge after US stocks fell sharply in the last quarter of last year.
In the Asia-Pacific market, which opened in the morning, it fell to 1.9% to 22,000 points at the opening of 225. After a short transaction, the decline expanded to 4.47%. The Tokyo Stock Exchange's MOTHERS index triggered the fuse mechanism. South Korea's KOSPI index opened sharply down 6% to 2292.75 points.
If these data are in the fog, then the point is straightforward.
The value of the US stock market evaporated 1.73 trillion U.S. dollars on the day, the largest decline in 15 years. The avalanche of technology stocks across the board. Under the circumstance of the large-cap market diving, even Ali and Tencent's stocks were dragged down sharply. None of the companies survived, and there really wasn't a survivor.
Intel ’s market value fell below the $ 150 billion mark. Compared to its peak of $ 370 billion in the first half of 2021 last year, 60% of the market value has evaporated. Nvidia ’s market value has lost $ 100 billion after this tragic fall The mark, which closed at 80.9 billion U.S. dollars, set a record of decline from December 2018.
Yesterday's spring breeze, today is terrible,
It must be mentioned that the two major semiconductor star giants in South Korea have not been spared, namely SK Hynix and Samsung Group. Among them, Samsung Electronics is the worst. The advent of the era of holographic screenlessness is one of the most important for Samsung Electronics. Remember the heavy blow, but what makes Samsung slightly more comfortable is that in the PHC memory bidding, Samsung memory won the favor of Ye Hua and became one of PHC's major upstream suppliers overseas companies.
However, as Samsung actively cooperated with the United States SIA Semiconductor Industry Association to jointly block the coastline, and since then interrupted all cooperation, now the CSAC system member Changjiang Storage has banned Samsung's memory supply and has become a strategic partner of PHC2.0 upstream suppliers.
...
Coral Island Technology, a subsidiary of the Coastline Group.
After the company was split and reorganized, Cheng Yangze took the helm of this company. PHC2.0, as a hardware and electrical product, belongs to Coral Island Technology's business.
At this time, management is meeting.
Cheng Yangze said calmly to the managers present: "Today's meeting mainly discussed two issues, one is the sales of 2.0 and the other is the destocking of 1.0. As soon as the 2.0 press conference comes out, it is estimated that consumers who recently purchased 1.0 meet the return period. I will definitely choose to return it in time, and there are still about 1 million sets in stock now. "
After pondering for a moment, Cheng Yangze looked to the president of the retail department and asked, "Just based on the 100% return rate, how many sets will meet the return requirements?"
"As of the first half of the day of the press conference, there were 900,000 units with return conditions." The retail president affirmed that for a moment, he couldn't help but said: "Cheng Cheng, I can't figure out the price of 2.0, It is 8,000 yuan cheaper than the previous generation. The overall performance is three times higher than the previous generation. Shouldn't it be an increase in price of 8,000 yuan? Besides, 2.0 will not be bad even if the price increases. If you take a conservative step back, even if the sales are not as good as above One generation but profit will never. "
He really couldn't figure out why Ye Hua sold 2.099 yuan for 2.0. Isn't that all right? In fact, it's not just him alone.
The person in charge of the marketing department also said that it was hard to say: "Without making less money, there will be a lot of troubles. Will the consumers of the previous generation produce a huge gap? Only buy one. Will the two months require a return? Will it be trouble if you don't give it back? "
Obviously, the marketing department is worried about causing a wave of returns for the previous generation of products, which will cause disputes.
Another executive immediately sneered: "The normal procedure of the transaction has been reached, can we still regret it? Oh, my heart is unbalanced and I need to return it? My company's reasonable and legitimate business, trouble and rogue can meet this unreasonable and unreasonable What is the law for legal claims? Who will guarantee the interests of our company? "
The person in charge of the marketing department said helplessly: "I mean, some domestic consumers have weak legal consciousness and feel that they have lost money. No matter how much, human nature is the reason, it is about their own interests. What these people care about, first Let's talk about it, it's just a rogue and a rogue. This potential problem cannot be ignored. "
The head of the Public Relations Department also added: "Yeah, if there is still someone behind to take this opportunity to inspire, publicize and pour some oil, when 2.0 is officially released, gather a lot of people to go to offline stores, and that will be Affecting the normal sale of our products. "
Indeed, because of human nature, this matter has to be taken seriously. After all, there are precedents. For example, there have been news reports in the property market. When the property market dropped prices, suddenly a large number of people went to trouble, asking developers not to drop.
He smiled when he dared to raise prices. When the developers decided to cut prices, they would not quit and directly organized a group to cause trouble.
In fact, most of these troubled buyers are real estate speculators. There is almost no need for just-in-time households. Housing prices have reduced the blood loss of real estate speculators. This is a matter of concern for their own interests.
The truth is the same.
As soon as Cheng Yangze said immediately, "This matter really needs to be taken seriously. The public relations department and the legal department must be prepared to formulate a detailed and effective response plan to ensure that this kind of thing is resolved as soon as possible after it happens."
"Understand!" Both the heads of the public relations and legal departments nodded.
Cheng Yangze looked around a group of senior executives. He could see that everyone was puzzled and disagreed with the pricing of 2.0, but he also understood that after all, it seems that making less money and causing trouble is too much trouble, is it nothing to find?
It is because 2.0 is going to be sold at a reduced price, so the previous generation obviously had a lot of inventory, but chose to stop selling it, which is incredible.
The people attending the meeting were speechless for a while, Cheng Yangze said with a smile: "Ass decides the head, everyone, what you see is just a product problem, profit problem, domestic market problem, consumer dispute problem. But the director He can't see it this way. His pattern is to consider from a higher perspective. He looks at the global market instead of the domestic market, and is located outside the Coastline Group, not limited to one product or one subsidiary. "
"At the time, the chairman and I also talked about this issue. It's not enough to just stare at the domestic market. You can all see the negative impact of pricing like 2.0, can't the chairman see it?"
The executives attending the meeting were speechless, yeah, the chairman couldn't see it, so it certainly made sense to him.
Faced with doubts and concerns from everyone, Cheng Yangze said with emotion: "PHC2.01 is not just a simple electrical product. Behind 2.0 is challenging North America to dominate the semiconductor industry in the world. You are too underestimating the directors. The energy contained in the CSAC system led by the long lead, and the coastline has been ruthlessly blocked. Behind 2.0 is a punch that we made in a high-tech battle. "
"The benefits involved, the impact is far-reaching, and the complexity of the problem is far beyond what we all imagine."
"Are you worried about this, is it something that the chairman considers?" Cheng Yangze said to the president of the retail department and the principal of the legal department: "In your retail department, marketing department, legal department, The public relations department is a big problem, but the problem weighed by the chairman is not worth mentioning at all. So you sit in this position and get millions of annual salary and high benefits. Why ca n’t even solve this problem? This treatment? "
The senior executives who just complained were rather embarrassed. Cheng Yangze was not only the head of Coral Island Technology, but also one of the nine directors of the Coastline Group. Although everyone teased him in private about selling underwear, he also ridiculed in good faith. Helplessly accept this black history, but it is needless to say that his prestige, he achieved this position is proved by the ability and performance of solid, everyone is convinced.
Several managers who complained complained that there were problems to be solved and they could not be held responsible. Cheng Yangze was a strong executive CEO. His subordinates made him very satisfied, and said, "Another problem is nearly 2 million units. The previous generation of products went to inventory, and how to solve it, they all talked about not asking for much money, but only this backlog of inventory to recover the books. "
Don't look at the stock of only about 2 million sets ~ EbookFREE.me ~ This batch of goods is worth 100 billion yuan, and the total profit of PHC hardware sales alone is only 100 billion yuan.
If this batch of goods cannot be processed, it equals the total profit of nearly 28 million units of PHC sold out, which is directly offset, that is, Baigan, even offline retail stores, will lose more than 2 billion US dollars.
The manager of the sales department laughed: "This is simple, it will eat the black market abroad, let alone 2 million sets, I think 5 million sets can be digested for you."
"black market?"
Everyone looked at him in surprise. When did PHC flow into the black market? And can I eat so much?
After being surprised, everyone looked at the sales manager with a doubtful look, apparently very skeptical of his remarks. The latter calmly said, "You may not know, but I have been paying attention to the latest market transactions of PHC on the black market around the world Since the overseas business entered the "dormant period", PHC has appeared on black markets abroad, and prices have skyrocketed. Guess how high the price of PHC on the black market in Europe and America is? "
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