Vol 2 Chapter 500: : 25 billion seconds, one billion sales


The new product launch conference of Coastline Technology did not disappoint people's expectations, and the PHM-S surprised the world as soon as it was announced.
So that when the European and Americans in the Western Hemisphere were still asleep on the day of the press conference, the late-night European and American Cultivating Party had all kinds of blows!
Regarding the domestic version, which costs RMB 18,500, and the international version, which costs RMB 19,750, which is about $ 2,900, many of the latest "black technologies" in the coastline PHM-S will not be repeated.
After all, whether it is the holographic technology of coastline housekeeping skills, its all-weather energy storage for wireless power transmission, or the spatial geometric folding and bending process of visual enjoyment, many domestic and foreign media have already competed to report it.
The major European and American mainstream media are blowing, the style is as follows:
[At the launch of a new product with confidence and even arrogance, Coastline showed itself to be the leading and most revolutionary innovator in the global technology field. ]-"BBC"
[The coastline has a unique core technological advantage. The short-term battle between the smart mobile terminal Huawei Apple and the hegemony has now ended, and it has officially ushered in the era of unipolar hegemony in which the coastline has taken the world alone. ]-"Daily Mail"
[PHM-S goes public, who is the competitor of the coastline, where and when does it appear? ]-"CNBC"
[The coastline is today because it is not satisfied! ]-"USA-Today"
...
As soon as the press conference was over, the major domestic offline retail stores under the Coral Island Technology of Coastline Group began to be overcrowded.
On May 16th, the Coastline official website suddenly announced that on May 18th, the holographic bracelet PHM-S will usher in the first sale in advance. Of course, this is an online order, and the quantity is limited. The first batch of online sales Shipments are approximately 540,000 units.
After the sale on May 18, it was sold out in just 25 seconds.
The Coral Island Technology Officer V account was also edited by Ma Liu three minutes after the sale, and officially released 540,000 sets of holographic bracelet PHM-S sold out in 25 seconds, and attached a [cover face cry ] Expression.
It wasn't long before the official V account sent out the news, and immediately attracted a ID sandy netizen called "the chief av director" "sand carving" netizen spit out.
The message is as follows:
"Little dolphin, are you a little too fast? The staying power is not working!"
Not long after this spicy comment came out, most of the staff members who operated the Coral Island Official V account were ninety-nine years old, with skins and snakes, and edited a message to reply. The key is that the content is ↓:
"Men rely on explosive power!"
The netizens who eat melons can't sit still, and have left crazy comments under this reply, which have also been reproduced in large numbers.
After the news came out, the friends and merchants were all stunned. In 25 seconds, they achieved 1 billion sales. This data shows that the friends and merchants are going to explode.
It's faster than stealing money!
The price of this Nima Holographic Bracelet is RMB 18,500 yuan, one set, one ring, or whatever quantifier you bring. It doesn't matter!
This retail price is not RMB 1850 yuan!
Dear consumers, don't you see an extra zero?
It's 18500! !!
The 540,000 first sale is actually the online marketing method of the Coral Island Technology Operation Department. It sold out in 25 seconds and sold 1 billion in 25 seconds. These keywords successfully promoted the popularity on the Internet.
Nowadays, there are all kinds of PHM-S consulting or news information on the Internet, but it is not enough, it is not enough. It also needs more exciting, fresh and hot topics.
The typical Internet marketing method, but the most impressive thing is that not only do not spend money, but also make money, this is the most showy marketing.
Even if the price of PHM-S makes 90% of the people on the planet discouraged, but even if 10% of the planet becomes a potential consumer of this product, that is also a very large order of magnitude. The total global population in 2023 It has exceeded 8 billion, which means that there are 800 million potential consumer user groups.
As long as the products are good enough and the marketing methods are good enough, they can make money.
The product launch will be held on the 15th, the first sales will be warmed up on the 18th, and new topics and new hotspots will continue to be created. On the 20th, it will be fully launched on the market. As soon as the press conference is over, follow-up advertisements will continue to advance. Out, of course, creative advertising videos are also indispensable.
The Internet is full of all kinds of advertisements about PHM-S and the netizens' enthusiasm for this.
Well, it ’s time to buy it explicitly. You must buy it. Not buying it is not the rhythm of the solar system.
Coral Island Technology's sales department has formulated a set of marketing strategy plans, and the company's offline physical retail channel is still one of the main sales platforms. As of now, Coastline Group has a total of 728 global offline brand comprehensive retail stores.
The domestic market has the largest number of 276.
Overseas, there are 22 in Australia, 104 in the United States, 25 in Canada, 33 in the United Kingdom, 151 in Europe, 42 in Japan and South Korea, and 75 in other regions.
The marketing strategy led by Cheng Yangze implements omni-channel retail, that is, in the Internet and e-commerce era, retailers interact with customers through various channels, integrating various fragmented media channels into "omni-channel" integrated seamless shopping Experience.
Coastline should implement targeted marketing positioning according to the different preferences of different target customer groups for channel types, and design matching product, experience and other marketing element combinations.
Combine or integrate through a variety of retail channel types to meet the customer ’s comprehensive shopping, entertainment and social experience anytime, anywhere.
There is an excellent marketing master inside the company, which can double the sales of products ~ EbookFREE.me ~ and even several times, whether it is a good product or a bad product.
Product marketing is definitely a university question, and it is an indispensable part of commercializing a product.
The offline physical channel of the coastline is one of the important core platforms. The coverage strategy developed by Cheng Yangze is layered coverage. Direct-operated stores and flagship stores cover key first-tier and second-tier cities. Direct supply stores cover third-tier and above major cities. Resellers for coverage.
Lao Cheng divides the management details of the channel dealers into the store level, and divides the store into three levels. There are differences in store management specifications, training levels, product supply, and system extension among all levels.
The other core sales channel is from the operator channel, but in recent years, the operator channel has said that the net profit brought by it is far lower than the company's own retail stores, and it has quickly become an obstacle to further profit growth of the coastline. Already.
Lao Cheng is preparing to cut off this piece.
Over time, large-scale shipments of PHM-S were sent to major sales points at home and abroad. Domestically, they were airlifted to various sales areas by high-speed rail or aircraft, and overseas by air.
PHM-S achieved simultaneous global listing. However, due to the time difference between the eastern and western hemispheres, the eastern hemisphere is faster than the western hemisphere by one day.
Finally, consumers in the offline store lined up for several days, and officially arrived on May 20.
When it was first sold on the 18th, users received the goods in the afternoon of the same day. On the 19th, a large number of videos of the actual PHM-S experience were shared in various circles of friends. New topics, new hotspots, and new information about the product were overwhelming. On the 20th, all major channels went on sale in a comprehensive manner.
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