Vol 2 Chapter 85: : The significance of the acquisition of Cripton

"Manager Cheng, isn't our coastline customer a movie theater or theater line?" A sales staff member asked curiously.
Cheng Chengze shook his head with a smile and said, "Of course not."
As soon as this remark was made, the backbone employees of dozens of sales departments immediately whispered. Coastline's revenue today comes from theaters and cinemas. They do not buy company products. How can the coastline be today?
"In order to clearly understand who our customers are, we must first clearly define what products we sell." Cheng Yangze looked around and said, holding a drinking cup and spit, and then said:
"The company has developed holographic film projection equipment, but the products we sell are not hardware equipment, immersive movie-viewing experience. And our customers are not those theaters or cinemas, but the final consumer-movie fans. We are for them Brings a new movie viewing experience service ... "
"... When it comes to this issue, I always think of Vertu phones. When Apple came out, Vertu became a mobile phone made exclusively for collectors, but it could make more money, and Nokia died. Vertu is still there. So, who your customers are and what products they sell is a very difficult question to answer but you have to figure out, if you do n’t know, you ca n’t sell it.

Having said that, Cheng Yangze drank the last water in the water cup cleanly. "That's it, think about who your customers are. The company's products can not only be used for watching movies. This is a high imagination. Technology products, such as real estate, are also potential customers. "
"The real estate model is useless after it is sold out, and the model is costly and one-time, but our holographic imaging is different. Although the imaging picture is the same as the model, it can only be seen and not touched. This is Technical issues, but it already has strong competitiveness, that is, reuse, so real estate developers are actually our customers. "
"Who is your customer? If you understand this, you will be able to sell the product quickly. Ok, I hope everyone can give a bright performance report next time."
众 The crowd dispersed after the meeting, and the employees at the scene only realized that the boss had been observing behind the scenes for so long, and greeted Ye Hua one after another.
Everyone was focused on listening to Cheng Yangze to impart marketing experience. After a while, he could n’t find Ye Hua. After all, the sales department employee is going to run business, and the bonus is also linked to performance.
In addition to signing super large orders of hundreds of millions, hundreds of millions or even billions at every turn, the company's sales department has raised so many people, and it also needs to carry out other small business expansions. Sales.
"Sorry Mr. Ye." After the crowd dispersed, Cheng Yangze quickly greeted him and saw Ye Hua stop smiling. Cheng Yangze said: "What did Mr. Ye command?"
"I thought you were staying in that store and continued to sell your Robeira underwear." Ye Hua teased with a smile, sitting next to the chair next to him, and said, "I didn't have anything to tell you, I happened to see you Actually the general manager of the Airborne Sales Department was quite curious. But just after listening to your talk, I ordered it. "
"I would like to hear the details, President Ye."
"Come with me around July to see a Japanese version." Ye Hua said in a relaxed and casual tone.
"Yi Ben?" Cheng Yangze froze for a moment.
Ye Hua nodded and said earnestly: "But in addition to fueling the Olympic women's football team, the real purpose is to go to Sapporo, Hokkaido, and acquire the Clipton Future Media. This is a key step for the future strategic layout of the coastline. chess."
"Clipton Future Media? Uh, sorry what kind of company is President Ye?" Cheng Yangze took a moment to say, quite awkwardly.
"A sound production and music software production company, one of the leaders of the core force of the second-generation cultural trend, you, the post-70s seniors who sell luxury underwear, do not know that it is normal." Ye Hua said with a smile.
The name Kripton Future Media may be relatively unfamiliar to most people, but this company ’s products are based on Yamaha ’s
Hatsune Miku (Hatsune Miku / Hatsune Miku)
, Luo Tianyi and many other two-dimensional virtual songs. Ji is well known, and Hatsune Miku is also a second-generation idol of the 80, 90 generations of dead homes.
"The acquisition of Clipton's Future Media has an important role in the market development of the next generation of coastline products. The acquisition of this company is not a matter of how much direct economic benefits it can bring, as you said, experience. The product of the first generation is quite key. "Ye Hua put away the ridicule, seriously:
"As the backbone of the current two-dimensional culture, the post-80s and post-90s have played an important role in the spread of ACG culture. They are creating more meteor words, popular items, popular concepts and spreading these elements. Quickly enter the market and deeply develop the so-called two-dimensional group, we will not be able to do it quickly. "
"As soon as Hatsune Miku went public, it quickly gained market share in Japan and greatly changed people's definition of idols. Yes, the core element that really made me fancy was not the company itself, but the virtual singer Idols are defined. Idols that never lose their form and never grow old, and always retain their youthful appearance. It is also because of their UGC characteristics, which highly adheres to the distance between idols and fans. Fans can also produce or 'tune' idols. "
"These elements allowed virtual singers to quickly sweep through the Japanese ~ EbookFREE.me ~ change the concept of idols and singers, Hatsune Miku has gained a large number of fans, and later a popular song" Song Onion " , "Her Royal Highness Princess No. 1 in the world" and so on have set off a climax, and a group of people in China have gradually become obsessed with virtual singers, including the vigorous development of the entire second-dimensional culture, the birth of various virtual singers such as Luo Tianyi ... "
Speaking of which, Ye Hua paused for a while, and Cheng Yangze was handing in a glass of water, took a sip, and continued: "There is no doubt that post-80s and post-90s are the core consumer groups of contemporary times, and they are further subdivided. "The otaku" group also occupies a large proportion. With the unprecedented experience of getting to their G point, our products can successfully open up the market. "
Cheng Yangze pondered, after a moment's uncertainty, said: "General President Ye, the purpose of your plan to acquire Cripton is to further promote the new trend of this group from behind the scenes, which means UGG and ACG elements ..."
Ye Hua nodded slowly: "In the past, virtual idols could only be on the screen. Now we have decided to bring them from the screen to reality, and further promote the CGU characteristics. Taking the holographic technology as an opportunity, the distance between idols and fans is glued. Further sublimation, most of the fat and fat homes have mines, but this money is not easy to make. "
"So the customer positioning of our next product is the end consumer. Imagine a scenario like this, a consumer with a two-dimensional fan, he bought a set of our products, cute Hatsune Miku or other virtual songs he likes Ji, the virtual idol, can jump out of the screen, interact with him, chat, sing for him, dance, and remind him to get up on time and remind him of the schedule ... In short, take the favorite virtual idol home, They can also 'adjust', and the dead houses with mines must fall. "
Uh ...