Vol 2 Chapter 87: : UGC is the real kernel

"When talking about the positive cycle, we must guard against the dead cycle. The hardware cannot be sold well, and the clothes must not be sold. So we need a virtual idol, and this idol has a group of loyal iron powder. The only goal that meets the two conditions here is Kipton Miku Hatsune Miku. "
Cheng Yangze has probably understood the story told by Ye Yehua.
The acquisition of Clipton's future media is a key to maintaining the positive cycle of the ecology. The key is the UGC cultural connotation around virtual singers such as Hatsune Miku. UGC is to empower virtual singers. Hatsune Miku will This energy is directly reflected in the sales of the product.
So the real source is UGC culture.
UGC, which is the abbreviation of English User-Generated-Content, that is, user-generated content.
It can be said that the history of the development of the Internet is the history of UGC. People today cannot be separated from blogs, forums, communities, and media.
The most typical UGC products today are: Zhihu (Community), Jianshu (Blog), Litchi FM (Sound Radio), etc., as well as service products such as Douyin short video that have risen in recent years. They have the same thing in common. Mobilize users to produce content for the platform.
But this is a very difficult thing to do successfully, and if the UGC mechanism is successfully established, the product will move to a positive cycle.
The core problem of UGC is how to build a user incentive mechanism and how to stimulate users to produce content.
The closed-loop ecosystem that Ye Hua intends to build. He defines the core mechanism of UGC as the sharing mechanism. In fact, the core of user-produced content is sharing. The grounded spirit is a bit of a showy style, a good comparison, and a group of people is a circle. If the amount of fans reaches a certain scale, traffic will be formed, and the traffic can be realized.
It is worth mentioning that the "two-eighth law" of the Internet that big names often talk about is not applicable in the UGC field, because the users who are really willing to produce content for the product are less than 2% of the total, such as the number of users registered in the Q & A community It reached 80 million, but less than 1% of the total number of users actually asked or answered.
Not to mention content-based products, so are social products that are closely related to users, such as "deduction space", Weibo, circle of friends, etc. Does the daily posting and interaction behavior account for 20 of the number of users in the address book? %?
The answer is definitely not.
The root cause is that there are always a few or very few users who are willing to produce content. Most of them are still consuming content as a crowd-eating crowd on the Internet.
Therefore, we still have to follow the high-end ecological line. After all, the world is characterized by the more things you can't get, the more you want them, and the rarer things, the stronger its display properties.
Apple's mobile phone market share is less than 20%, but it has taken away more than 80% of the industry's profits, to a large extent it has display properties.
A more vivid example has been reflected most in many free-of-charge games. Especially for page games, 90% of the profits of game companies come from local tyrants, who rely on local tyrants to support them, and those free players even bring 10% to the company's profits. None, but free players are an indispensable and important role.
It ’s very simple, because the local players charge so much money, the purpose is to abuse the free players to install the ratio. Without the free players as a foil, this ratio ca n’t be installed. If you ca n’t install the ratio, the local players are boring and wo n’t. Smash money.
This "loading chain" broke.
Therefore, Ye Hua did not create a business out of nothing, in fact, it was just a change of scene, the routine is still that routine.
Grasping a small number of local tyrant users is a huge victory. If the local tyrants in the second-dimensional group are compared to the local tyrant players in the game, then a large wave of second-dimensional diners eating on the Internet are free players, or Called ... a cloud player.
The two constitute a connection mode of local tyrant sharing + cloud players watching. After all, everyone has a show heart, and the second-generation local tyrants with economic strength naturally want to show up in the circle. The reason why the local tyrants are local tyrants, as long as they are happy It's over. I won't care about the price / performance ratio. I don't care about local tyrants, because I'm rich and willful.
Everyone wants to be a tyrant, but not everyone is a tyrant.
Ye Hua wants to acquire the Clipton Future Media and promote the dissemination of many popular elements such as the two-dimensional culture and the virtual singer. This is to expand the "cloud player". In this way, it can naturally attract local users to consume. The spending power may be worth 100 ordinary consumers.
At the same time, the vast number of "cloud players" is also a potential consumer group. In the future, new sales must be generated by 99% of these people.
Uh ...
Over time, the Tokyo Olympic Games on July 24th is approaching, and the development of holographic operating system and AI programming is steadily advancing. It is far easier and more efficient for a single person to fight alone. Hua personally led, and some of the key points were naturally done independently to prevent technical leaks.
After all, Ye Hua did not read the mind, and there are no other business spies inside the company. This is not a 100% guarantee. In fact, for the sake of confidentiality, Ye Hua separated several teams, each responsible for a module, and even between each team. I do n’t know what my mission is for, I only know the mission under BOSS, which is roughly needed for developing mysterious new products.
Carefully sailed the ship for ten thousand years. Caution has always been Ye Hua's basic quality.
At this time, the company finally finalized the construction of the new headquarters, and completed the tender for the architectural design of the new headquarters, and the construction tender has also been determined.
The design of the new headquarters was won by an architectural design firm from Denmark, and the engineering construction was won by a domestic construction company. After all, the title of infrastructure madness is not a stigma. Although there are many excellent construction companies abroad, they are relatively new. It is said that domestic construction companies have always been proud of their leaders in infrastructure construction. Of course, Ye Hua chose domestic ones, and domestic construction companies are far more efficient than foreign construction companies.
He Hao is taking care of the company's operations. So far, he has done a good job. Ye Hua is relatively "lazy". So the authority of the COO of the coastline company is very large. It is not the CEO of the company. EbookFREE.me ~ Ye Hua is planning to step down as CEO in the future. If there is no problem and he decides that He Hao will take over to take over his class, of course, he is now more of a burden.
Well, Ye Hua is actually lazy. I do n’t want to care about small things, so I want to increase the workload for He Hao, but that ’s right ... this can be cultivated.
Uh ...
CEO office.
There was a few knocks, and then Qiao Wei, in a professional outfit, entered the room, looked at the desk and found that Ye Hua was no longer, and looked around for a week to see that he was sitting comfortably on the sofa by the window. A laptop, a cup of tea, and one-handed tapping in front of the screen from time to time, there is a small window at the corner of the screen to communicate with a development team.
"You then wrote and finished uploading it directly to my private server for further discussion." Ye Hua saw that Qiao Wei came over and closed the communication with the R & D team.
"You're a very comfortable clam. I don't know if it has made headlines." Qiao Wei took a newspaper and handed it to him. The newspapers and the like had disappeared this year. The merchants were still few in print. Newspaper cities are usually purchased by institutions.
"I'm getting tired of headlines. What's so weird about it is already boring." Ye Hua smiled indifferently, glancing at Qiao Wei and couldn't help but laughed: "But there is still no Tired stuff ... "
Qiao Wei was skeptical for a moment, and when she reacted, she blushed slightly, and gave him a nasty look.
"I can't vomit ivory in the dog's mouth, there is no serious image ..." He immediately threw the newspaper in his hand while talking.
Xie Yehua put away her ridiculous thoughts and picked up the newspaper. The news must be very important, otherwise she would not come here for this purpose, so she glanced at the headlines.
Uh ...