Chapter 412: All routines

"Regarding some adjustments made before the launch of the crispy jelly, I want to report to you here. In order to save costs, we used ordinary strawberries and stocked pineapples for the crispy part of the two types of jelly. It highlights the taste of the core part of the candy. As for the activity you planned before, I have found the advertising company to plan it. It is expected that when the first batch of crispy jelly candies we produced will be launched, the advertisement will also be directly put on the market."
Qian Lina did not expect Zhou Kun to formulate a marketing plan for the company's new products again. According to the current trend, the sales of candy this time will not be too bad.
"Do you really want to deduct this cost? We must know that the good response of our products in the market depends on the high-quality taste of the products. If you cut corners like this, you can't affect the quality of our new products."
"Don't worry, I have tested it. High temperature damages the aroma of wine-flavored pineapple very seriously, so the taste of pineapples on the market is slightly better when the syrup is boiled, which can save costs and improve the taste. ."
"On the ad..."
"The cost of advertising is a must. This time the new product sales area is not limited to Copper City and surrounding cities. At least in East China, I want to cover it all. From the perspective of the profit feedback from the lollipop, this The benefits of candy can be said to be unprecedented, and it is not affected by seasons and other factors. It can be sold all year round. In the long run, this investment is worthwhile."
So far, Zhou Kun is still relatively disgusted with the investment in advertising. Before, all the things that Kunyang listed on the market were not enough to sell, so the benefits of advertising are not very large, in his opinion it is a waste of money.
With sufficient funds on the account, Qian Lina hopes to expand Kunyang’s reputation as soon as possible. At present, all the fruits are just a small mess. When the grapes are on the market this year, Kunyang’s current The production line, from juice to candies, jams, etc. must have corresponding new products. At that time, it was too late to promote.
"Since you insist, then do as you say."
It was only a week before and after that Kunyang Crispy Jelly Candy was on the market. Copper City, as the main sales area of ​​Kunyang, was full of advertisements.
"Eat Kunyang Crispy Jelly Candy, enjoy double deliciousness, my taste is up to you!" said the protagonist in the commercial with Kunyang Crispy Jelly Candy in his hand.
When Zhou Kun designed the plan before, he designed the number of candies to be an odd number like 11. In the beginning, for the sake of conservativeness, six of them were filled with sugar-hearted strawberry filling, which was highly accepted by the public, and five were filled with wine-flavored pineapple.
Another reason is that, after all, at this stage, the supply of wine-flavored pineapple alone is in short supply. Qian Lina still needs wine-flavored pineapple to drive consumption of more pineapples, so there are five wine-flavored pineapple clips in a pack of crispy jelly. Stuffing is already the limit.
What's interesting is that the setting of this kind of pie combination is not static. There is a verification code in each pack of crispy soft candy. Scan the QR code on the package to enter a voting channel and enter the verification code. You can vote for a vote. Customers can vote for wine-flavored pineapple or candy-hearted strawberries according to their taste.
"That's it? How many people have joined our voting channel so far?" Zhou Kun's attention to this candy is extraordinary, after all, this is a proud work of his own design.
"At present, there are a total of 5,000 votes in the backstage." Xiao Cai kept an eye on the data on the backstage, so he immediately reported it to Kun Yang.
"Why is there only so little?"
"Otherwise how much do you want? In fact, many people don't pay attention to the activities in you the first time they get the candy. Everyone pays more attention to the taste of new products, so I will add large-scale advertisements, and even socialize I bought the hot search on the software, don’t worry, more and more people will flood in the backstage soon.
Qian Lina also appeared in the office of the marketing department with a water glass at this time, obviously for the game designed by Zhou Kun Very interested.
Indeed, as Qian Lina expected, at the beginning, customers focused on the delicious taste of crispy jelly candies. To be honest, there are many merchants on the market launching mixed products, but most of them are flavors mixed with flavors, like Kunyang has so many high-quality fruits in its hands, and few companies are willing to use it to develop non-staple foods.
In addition, the taste of crispy soft candy is too good, and it is hard to refuse at once, but it is a pity that the problem of pineapple or strawberry is too much headache.
It is not a problem to like two kinds of fruits at the same time, but when the two kinds of fruits are put together naked for you to choose, the subconsciously favorite one is exposed.
"Yang Zirui, tell you a secret."
"What's the secret?"
"I was hungry just now, I helped you eat the pineapple-flavored crispy soft candy you put in the drawer, don't thank me!"
"What! That's my favorite flavor. I saved 10 pieces of pineapple flavor after saving two rolls of crispy soft candy! You actually gave it to me! Liu Hongtao, I tried it with you!!!"
Such tragedies continue to occur in schools, offices, and homes. For the topic of whether the strawberry tastes good or the pineapple tastes good, there has even been a large-scale discussion on the Internet. Of course, part of this is hired by Qian Lina. Shuijun, but it is clear that Kunyang Crispy Jelly Candy is completely on fire.
In the office of Kunyang Marketing Department, numbers are constantly beating on the large projection screen.
"Our first batch of 100,000 rolls of crispy sugar has been put into the market. There are already more than 30,000 feedback data. However, the new data is declining, indicating that the inventory on the market is decreasing. It is expected that the final vote number will not exceed 40,000 ."
After all, close to 30% of the data came back. This is a miracle. The ability to mobilize so many consumers to join the survey is half because of the large amount of advertising invested in the early stage, and part because of the good foundation laid by so many products before Kunyang. .
After hearing this number, Qian Lina nodded to indicate that she knew it, and then asked: "What are the votes for pineapple and strawberry?"
"At present, the pineapple is still the leader, probably with more than 18,000 votes, while the strawberry has more than 13,000 votes."
"Strawberry actually lost to pineapple?" This is a result that Xiao Cai did not expect. After all, many people on the market are strawberry supporters. Did they change their hearts so quickly?
"One is because the wine-flavored pineapple is currently on the market~EbookFREE.me~ Tangxin Strawberry can be said to be an overwhelming Internet celebrity. Another problem is that it is rare and expensive. There are 11 candy-flavored pineapple There are only five. People who like strawberries will naturally not say anything, but if you like pineapples instead, there will be voting channels to change the number of pineapple fillings. What would you do?"
"Of course I voted for the pineapple!" Xiao Cai understood.
Finally, Qian Lina made a decision: "The data has been collected almost, and the data will be converted into percentages and published on the packaging of the second batch of crispy sugar, and the ratio of pineapple and strawberry will be changed."
Soon the packaging of the second batch of crispy sugars on the market changed from pink to bright yellow, and the sweets filled with wine-flavored pineapple turned into six. The candy-hearted strawberries were squeezed out of the C position. Strawberry fans crazy.
"I don't care, the next batch of strawberries will definitely win!"
"Dreaming, the pineapple is the best, and duck!"
The owners of the franchise store looked at the crazy customers in front of them and sighed that these were all Kunyang's routines, but he seemed to forget that he also voted for pineapple, which tastes really delicious.