Chapter 559: Three big brothers

The shooting time of the public welfare video was about ten o'clock this morning.
The key wild animal this time is the pangolin.
CCTV invited three public figures from different industries to participate in the shooting.
One is Jackie Chan, the eldest brother of the film and television industry.
One is Yao Ming, the chairman of the basketball association.
Another one is Liu Wei, the most famous outdoor anchor in China.
Liu Wei's reputation is not entirely in the live broadcast circle. The reason why CCTV found him is that CCTV Science and Education Channel and Liu Wei Studio have close cooperation. On the other hand, his audience is very young and has a large base.
Liu Wei came early today.
Take a live phone and walk around the CCTV building to see the landmarks of Beijing.
At nine thirty, wait at the entrance and exit.
Just one or two black business cars parked outside the building.
The door opened, and it was Jackie Chan who walked out of the car, wearing a blue casual coat, communicating with the staff next to him while walking.
"Lying trough, Jackie Chan?"
"Awei, get closer!"
"It's him, brother!"
"How do I feel that Awei is like a paparazzi now!"
Liu Wei smiled and said, "Brothers, I forgot to tell you. The main purpose of my coming to CCTV today is to cooperate with CCTV to make a public welfare video. Jackie Chan and Chairman Yao are two other guests!"
"????"
"Awesome anchor!"
"Lying trough, is it so powerful?"
"What else can I say? Awei and other outdoor anchors are not at the same level. Those are stinky fish!"
"Brother, don't be excited, be careful of being rhythm for a while!"
"Have the beast camp ever feared the rhythm? Whom do the million warriors fear? The job is over!"
At this time, the security guard in charge of security work at the doorway glanced at Liu Wei.
He walked to Liu Wei and waved his hand, "No photos are allowed here!"
Liu Wei took out his work permit, "Hello, I was specially invited to shoot publicity videos. I am currently broadcasting live. I am an outdoor anchor!"
The security guard glanced.
Be suspicious.
"Live broadcasting is not allowed inside!" the security guard reminded.
Liu Wei nodded his head and glanced at the time, "Brothers, I'm going in first, and I'll start broadcasting when things are over!"
Pack your equipment.
Liu Wei approached the CCTV building.
Someone is waiting in the lobby downstairs.
It is a very young girl, wearing a small suit and wearing some light makeup.
She recognized Liu Wei at a glance and walked up with a smile, "Teacher Liu Wei, hello, I am the executive planner of this public welfare video!"
She glanced behind Liu Wei, "Did the TV station send staff?"
"Oh! I was at the Chinese Academy of Sciences yesterday. I didn't go to the hotel to rest. Are they all here?" Liu Wei answered.
"Chairman Yao and Jackie Chan are here, just waiting for you!"
"Sorry, traffic jam on the road, it's late!" Liu Wei opened his mouth and just found a reason.
"It's okay, the appointed time is ten o'clock, and there is a quarter of an hour, let's go up!" The girl reached out and invited.
To the camera.
"Teacher Liu Wei is here, Pony, take him to the office!" the girl arranged.
"Teacher Liu Wei, hello, please, they are all discussing the script in the office!"
Liu Wei nodded and followed.
Go to the door.
The director in charge of this publicity filming looked back at Liu Wei and smiled, "Everyone is here, teacher Liu Wei, you can just sit somewhere!"
Jackie Chan and Yao Ming, who were watching the script, stood up and shook hands with Liu Wei politely.
"Brother Jackie, I am your fan. I grew up watching your movie since I was young!" Liu Wei said with a smile.
"Thank you for your support!"
Jackie Chan didn't say much, he was not familiar with Liu Wei, or did not know this person, but when he came, the staff briefly introduced him to him in the car.
But he gave Liu Wei some respect.
Liu Wei walked next to Yao Ming and reached out, "Chairman Yao, how is the men's basketball performance recently?"
Yao Ming smiled slightly and bypassed Liu Wei’s question, welcoming, "Before I came, I knew I had you, just returned home?"
"Well, I exchanged academics with my teacher at the Chinese Academy of Sciences two days ago!" said Liu Wei.
"I have the opportunity to take me to live broadcast once! I like your feeling in the wild!" Yao Ming said.
"Are you busy now?" Liu Wei joked.
Yao Ming knew what Liu Wei said, and smiled slightly, without answering directly.
Compared with the conversation with Jackie Chan for the first time, Liu Wei and Yao Ming communicated more casually.
That's because they knew each other before.
Is a netizen.
Starting from the live broadcast of the Siberian Tiger, Yao Ming will also watch Liu Wei's live broadcast during the break, and the two will often chat for a while.
Each social software has mutual attention and added friends.
"Okay, it's all here. Let me talk about the shooting process and content!" The director said standing in front.
Liu Wei sat back and listened.
According to the director's request, there are three versions of this video.
Tailor-made according to the selected three public figures.
The simpler one is the version of Yao Ming, because he has served as a public welfare ambassador for wildlife protection many times.
Therefore, the shooting is still in the style commonly used before. He only needs to come forward, and then cooperate with the produced video to promote it positively.
Of course, the most soulful part of the entire promotional film lies in the succinct and familiar slogan: "Without trading, there is no killing!"
Because the animal protected by this promotion is the pangolin, the biggest cause of the pangolin’s endangerment is poaching and over-harvesting, which has become the world’s most serious mammal in illegal trade.
Therefore, the propaganda slogan added two words "illegal", because there will be a constant amount of legal transactions in the domestic market every year, the demand is not large, but the illegal transactions are huge.
The illicitly traded pangolin was originally killed in the wild.
The propaganda slogan was determined as: "Without illegal sales, there will be no killing!"
The shooting of Jackie Chan’s promotional film is a little more vivid and interesting. Using his best kung fu and using anthropomorphic techniques, let him teach pangolin kung fu, then protect himself, and finally read the promotional slogan.
Liu Wei listened to the director's ideas and read the script on the table. His shooting was more professional and the content was much more complicated. Moreover, he used outdoor shooting and would go to the Beijing Zoo to personally contact the pangolin.
The director let him play freely.
The meaning is very simple, using his usual method of live broadcast of science wild animals.
Liu Wei asked: "Director, I think it can be a little more realistic. I started the live broadcast directly as a pangolin science, focusing on its current survival. You only need to record this live broadcast process."
The director nodded after listening, "That's easier!"
According to Liu Wei's thinking, the director group doesn't have to do too many things, only need to do two things, one is video and the other is editing.
The director glanced at the time, "We follow the process, first, Brother Jackie Chan, let's go directly to the studio!"
Jackie Chan got up and smiled and waved to Liu Wei and Yao Ming, "See you later!"
"See you later!" Liu Wei replied politely.