Vol 5 Chapter 105: ,Film Festival

"Toms, guess who will win this time?"
"Jerf, you idiot, how do I know that it will not be you or me anyway!
This is the first film festival. Who knows what the evaluation criteria are? "Toms said angrily
As newcomers in the film industry, Thomas and Jeff are full of curiosity about all of this. The two of them have made movies, but like most movies, they are three-day theater tours.
Since the establishment of the Film Academy, Bulgaria’s film industry has set foot on the fast track of development. In just a few years, the industry has tripled.
There are hundreds of thousands of employees in the industry, and more than 300 films are born from here every year, creating a box office of billions of levs.
Well, this is what the film industry is boasting about. In 1926, the total box office of Bulgarian movies was only 760 million levs. The box office of this billions of levs should be the total box office of the world's movies.
Domestic box office data can still be checked, while foreign box office data can be obtained from developed countries such as the United Kingdom and France. Other regions are pirated. Who knows how much this box office is?
Anyway, Bulgaria is now the world's largest film producer, and market share does not exist. There is no such saying in this era!
With the exception of Europe and the United States, filmmakers in other regions are struggling to survive. Movie theaters in most regions rely on pirated movies to feed.
In order to promote the film as much as possible, the licensing fees of Bulgarian film companies in many regions are only a symbolic charge of only one lev. As a result, people don't even bother to pay this lev!
The only data that can be counted is the number of films. Sixty to seventy percent of the films shown in cinemas around the world are shot in Bulgaria.
In Europe and America, where the economic development of various countries is good, film companies can also cooperate with local people to sell some copyright fees. There is no need to think about stratification. It is impossible.
In this era, votes are counted manually, and every movie theater distribution company has to send people to guard, otherwise the movie theater is full of people, and it is not surprising that the box office will end up at zero. The capitalists' morality is only so high.
Had Ferdinand not been supporting the film industry and the cinema line under the Royal Consortium had not stolen the box office, the number of Bulgarian film companies would have been reduced by nine floors.
After many attempts, the film companies have learned to be smart, and the domestic film box office is tiered, and the foreign film is sold directly to the theater.
Bulgaria has naturally become the largest movie ticket property in the world, and Britain and France also have this potential, because the greed of capitalists destroys everything.
This is also the limitation of the times. During this period, the profit of movies was only at the box office, and the surrounding movies were not developed at all, and there was no need to launder money through movies.
In this period, the most popular are the big studios. Anyway, the audience is not picky. As long as they are not playing movies that are too high, they can make money.
It is very difficult for independent filmmakers and small film companies to survive. Before the anti-monopoly law was promulgated, cinema chains were basically self-produced and sold, and there was no place for these independent films to be released.
Ferdinand’s theaters can be said to be the first in the world to separate production and broadcasting, and it is now the largest theater in the world.
With the exception of Bulgaria, European and American countries are still accustomed to the large studio model. These theaters usually only play their own films and buy them when they are insufficient.
And to buy movies, everyone is still used to buying some good movies, so that you can make money without losing money. Basically, the movies that are sold in Bulgaria will not hit the streets in Europe!
Quite a bit of later generations of Hollywood taste, has become the vane of the world movie!
In this context, independent filmmakers couldn't mix in the country, and they were unwilling to get the dead wages, so they moved to Bulgaria.
This is the source of power for the rapid development of the Bulgarian film industry. With the participation of filmmakers from all over the world, there are so many film companies in Rose City.
The Rose City is the rose industry base in Bulgaria. There are large rose gardens. The scenery here has always been the favorite of Bulgarians!
Perhaps it is this kind of love that makes them uncontrollably join the ocean of roses when shooting movies.
Well, this is all fake. The real reason is to advertise the rose industry in Bulgaria. As the boss behind the scenes, Ferdinand greeted him personally.
How could the people below not be dedicated? Anyway, as long as the rose garden appears in the movie, you can get a certain amount of preferential treatment when arranging movies in the theater.
Although this privilege is very limited, it also attracts filmmakers, and it appears in almost all movies.
Rose City Film and Television Base has naturally become the largest film and television base in the world. Ferdinand has invested hundreds of millions of levs here and has the most complete infrastructure of this era.
And the facilities are open to the public for free, and the film and television base is profitable through hotels, shopping malls and rental equipment and props.
These are all statements on the surface, the real profit is not on the surface, all the movie props are under Bulgarian brands.
In the process of shooting many films, these brands have already entered the film, and then appeared on the big screen, and made a free promotion for these brands.
Due to the limitations of the times, everyone has not yet discovered the potential advertising value of this movie, or some smart people have discovered this problem, but don't know how high the advertising value of the movie is, so they chose to be silent.
The value of these advertisements is Ferdinand’s willingness to make money and the motivation to promote Bulgarian films overseas.
After all, the advertising value of pirated movies and genuine movies exists. Due to the influence of movies, when buying these industrial products, everyone will naturally tend to familiar brands.
Especially in economically backward areas, people will subconsciously think that these products appearing in movies are the best products in the world.
After a long period of advertising bombing, the whole world now knows that the Balkans are the back garden of God, and the roses here are the best roses in the world.
Naturally, the rose essential oil, rose perfume, rose wine, and rose drink produced here are the best rose derivatives in the world, none of them!
With the promotion of Bulgarian films worldwide, Ferdinand has also become the world's largest brand name, and many of its industrial products have established brand values.
Perhaps in a short time, the benefits of these brand values ​​are still limited, but in the future, with the increase of social wealth and the improvement of people's lives, the value brought by these brands will be immeasurable!
At least in Europe, Ferdinand has already reaped the benefits of a wave of brand bonuses. In the case of comparable price and performance, famous brands are always more popular.
What makes Ferdinand dumbfounded is that statistics show that for every point of economic growth in countries such as Britain and France, the sales of these household appliances will increase by two to three points.
If it is out of personal interests, Ferdinand wants to allow the economies of European countries to continue to move forward. He finally understands why later generations will say that the European and American economies were tied together after the First World War.
It is uncertain how tight the world economy is now, but Ferdinand’s industry has been tied to the economies of European countries. Once the economic crisis breaks out, he will suffer heavy losses!
It's no wonder that the big capitalists ended up playing finance. As far as the ability to resist risks is concerned, as long as they don't die in the financial market, they will almost never lose money.
The real economy is different. Once the economic crisis breaks out, no one can take care of themselves. Effective countermeasures will lead to heavy losses. If the response is not timely, they will go bankrupt.
If Ferdinand was just a simple capitalist, he would probably also engage in finance, control several banks, set up several securities companies, and shear wool directly in the stock market, which would be safe and profitable!
...
With the rapid development of the Bulgarian film industry, in September 1926 the Bulgarian Film Association applied to the Ministry of Culture to establish the Bulgarian Film Festival-Rose Film Festival!
After approval, the Film Association began preparations. In 1927, it was the first film festival in Bulgaria and the first film festival in the world.
It is four years ahead of the earliest Venice Film Festival in history!
In order to ensure the authority of the film festival, the Bulgarian government resolutely chose to evade and handed over the reporting rights of the festival to the Bulgarian Film Association.
The film festival is a new product. Except for the industry, there is almost no response from the outside world. The first appearance of the Rose Film Festival can be said to be very shabby!
There is no red carpet, no luxurious stage, no publicity, and it started quietly in a large auditorium in the Rose Film and Television Base.
The president of the Film Association, Victor Billy, personally acted as the host. At the opening of the film festival, he first reviewed the development of world film and then turned to the history of Bulgarian film development. It took more than an hour to enter the core link.
"In the first Rose Film Festival, the film series "The Road to the Rise of Bulgaria" won the Best Picture Award. Now the producer is invited to come to the stage to accept the award." The host's voice sounded
I saw that the producer sent a representative, walked to the front desk and took a certificate from the host, and then walked down neatly, and then the host continued to award the second award until the end of the award, which was useless. To ten minutes.
There are no trophies, no award-giving guests, no acceptance speeches, not even a shortlist of films. This is the first film festival in Bulgaria!
There are not so many awards for later generations. There are only five awards: Best Director Award, Best Actor Award, Best Screenplay Award, Best Photographer, and Best Film Award.
Considering the independent personality of the literary and artistic youths in this era, Ferdinand did not intervene, and did not directly take out the film festival model of later generations, leaving it to the people in the film industry to toss themselves.
Shabby is shabby, simple is simple! Anyway, this is the world's first film festival, everything is moving forward in groping, the film festival model of the past life may not be suitable for Bulgaria now!
Looking at this awkward film festival, Ferdinand wondered whether his butterfly effect was too strong, and even the film festival was organized so neatly.
Is there a film festival in the world where the award ceremony ends in just a few minutes?
It is estimated that this little time is not enough for a star to walk on the red carpet!
The Rose Film Festival awards ceremony ended so quickly, and then the reception began.
Ferdinand really doubted whether they ended the awards ceremony in the shortest time because they wanted to open the reception in advance.
His suspicion is not unfounded. It is estimated that many people are aware of how alcoholic the Russians are. The huge group of Russian immigrants in Bulgaria directly brought this characteristic into Bulgaria.
This can be seen from Bulgaria’s high-speed growth in alcohol consumption every year. The world’s second largest alcohol consumption country exceeds the combined consumption of alcohol in Britain and France!
The festival is simple and fast. It’s the first time anyway. Everyone has no experience. Any situation is acceptable.
What surprised Ferdinand the most was the winner of the Best Picture Award, which turned out to be the series "Road to the Rise of Bulgaria", which directly regarded the series as a movie.
Of course, this is nothing. It is acceptable to treat the series as a one-step film. The problem is that this film is a commercial film through and through.
At the same time, it is also a commercial film tribute to Ferdinand and the highest-grossing film in the world. The top five films shot so far have taken the top five in the box office charts.
Under normal circumstances, such a commercial film that has no artistic cell at all can hardly be recognized by everyone, let alone an award.
Soon, Ferdinand figured out why "Road to the Rise of Bulgaria" was awarded, and all the judges of the festival were Bulgarians.
A movie that can arouse their patriotic feelings is a problem if they don’t win! Compared with art, patriotism is more important.
Perhaps this is also the key to the success of the film. Although this film uses a little exaggeration, it also reflects the social changes in Bulgaria.
From the initial "War of Independence", the Bulgarian people expelled the Ottomans by armed uprising for national independence.
Then came "War of Self-Defense." Bulgarian soldiers and civilians resisted the Serbian invasion and defended the integrity of the country's territory.
In the third "Self-Defense Counterattack", the Bulgarian War broke out and the Bulgarian army won a complete victory. From the beginning of this battle, Ferdinand has been on the stage of history, and Bulgaria has also embarked on the road of opening up.
In the fourth "Balkan War", Bulgaria achieved a counterattack for the first time, defeating the Ottoman Empire and laying the foundation of Bulgaria's great power!
The fifth "Battle of Constantinople" is a simple war film, reflecting the tenacious fighting of the Bulgarian army and the enthusiastic participation of the Balkans, which finally defeated the Ottoman Empire.
These five films are full of strong political implications. The Bulgarian Propaganda Department is still one of the investors, otherwise the film would not be established.
After all, the cost of a single film exceeded 20 million lev, and the highest box office record of Bulgarian movies at that time was less than 30 million lev, which was at a loss from the beginning!
However, an accident happened later, and the box office of the movie was a little beyond everyone's expectations ~EbookFREE.me~ The first time I encountered such a war blockbuster, the audience's love was beyond ordinary.
The first "War of Independence" won a box office of hundreds of millions of levs in China. Although it only broke 100 million levies after being listed in theaters for two years, it also successfully recovered the cost.
Nowadays, commercial films in Bulgaria are usually scored five to five by the producers and theaters. The premise is that the producers themselves distribute them, otherwise the distribution company has to take 20-25%.
It's not that the distribution company is black, but the cost of distribution of movies in this era is really high. Whether it is film copy or film promotion, the distribution company is responsible.
The most troublesome thing is to supervise the movie theaters and prevent them from stealing the box office. These costs add up very high.
In addition, there is a more risky method, which is to directly contract the movie theater and release your movie within a fixed period of time. All risks are borne by the producer.
This mode is the favorite mode of theaters, but it is the most hated by the producers. It is only suitable for big directors. For ordinary movies like this, you are sure to die.
In normal film distribution, only less than 30% of the money in the hands of the producer can be obtained in the end, and taxes are paid. Therefore, the box office exceeding 100 million is actually only a guarantee, a slight profit.
This kind of political film has always been the most resisted by filmmakers. Ferdinand estimated that "Road to the Rise of Bulgaria" won the Rose Film Festival this time. It must be a curse among filmmakers in the world.
However, this does not seem to have any impact. The world's first film festival can cause controversy and it is a good thing. The most feared thing is that there is no attention.
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