Chapter 9: , Competitors

　　 After knowing the cause and effect, Ferdinand took action immediately. Although he didn't like the flour capitalists, he still showed some kindness, and Volvo added several brands of flour.
　　 also decided to teach Kotfei Department Store a lesson, by the way, establish a position in the industry.
　　Ferdinand conducted an in-depth investigation and found that although Kotfei was a giant in the department store industry in the Austro-Hungarian Empire, his financial situation was not very good. The traditional operating model and family-style management are still adopted, which is becoming less and less up to date.
　　 The current head is Robert Helder, an Austrian, who is less than 30 years old. Robert has ambitious ambitions, can't understand the traditional operating model of Kotfei Department Store, is determined to make progress, and has a very stiff relationship with the management of the company.
　　 But because it is a family-owned business, most of the top executives of Kotfei Department Store are relatives, including his two uncles and a younger brother. They also control a large portion of the shares.
　　 This time he entered the supermarket field, it was Robert to get rid of the constraints of the management, and he pushed forward. Of course, what role the flour capitalists played in it is not clear to Ferdinand.
　　 After clarifying the opponent's situation, Ferdinand handed this task to Ferranz. To be honest, Ferdinand doesn't like Robert. Although he has good ability, he is obviously overjoyed.
　　The current situation of Ketefei Department Store should not blindly open up new projects and disperse limited energy. The most important thing is to reform its own system.
　　 Even if you want to enter, you should not choose to enter at this time. Even if you enter now, you should not choose Vienna. Now is the fiercest time of competition in the Vienna retail industry, which will consume the limited ammunition of Kotfei.
　　 Not only did Robert enter the market now, but he also focused on Vienna. As soon as he shot, ten supermarkets opened together, which was huge. Two of them were reorganized by department stores. The large area and luxurious decoration are the most in Vienna.
　　 Volvo has come to the present, and it is time to harvest. With the support of other regional markets, Ferdinand can consume it, and the first to appear will be the small capitalist.
　　 With the large-scale entry of the Kotefei Department Store and Supermarket, the smell of gunpowder is getting stronger and stronger, and the first thing that cannot bear it is the large supermarket.
　　 They have high operating costs and large passenger flow is a good thing. Customers mean profit, but now the more they sell, the more they lose. Retail investors with weak economic strength are the first to move out.
　　 On May 18, 1884, Qatar's department store supermarket, unable to withstand a long period of losses, declared bankruptcy, blowing the horn of death.
　　 Within the next week, another department store named Philip declared bankruptcy. Then it was out of control, and after that, the supermarket closed every other day.
　　 By this time, no one in Vienna can stand alone. All supermarkets have entered a state of negative profit, and it is nothing more than a question of how much they lose.
　　Volvo is no exception. Even though the huge network has driven down costs, several stores in Vienna are now losing money. The five stores in Vienna have an average loss of 300 pounds per month. Compared with their peers, this is a small loss.
　　 The Kotfei Supermarket, which just entered the market, is in bad shape, and big money means big losses. In addition, Ketefei has learned the atmosphere when he was a department store, the decoration of the store is luxurious, the layout is unreasonable, a lot of space is wasted, and the operating cost is increased. Now it is horrible.
　　Ferdinand admitted that Robert is indeed talented. The luxurious decoration has attracted a large number of people, including a large number of middle-class customers, who can be described as high-quality customers and business is booming.
　　 Unfortunately, it is 1884, not the 21st century. The middle class in Vienna is limited in number and cannot support a large department store.
　　 In order to seize the market, Ketefei also had to lower the price, or that he has been selling discounts since he opened the door, losing more and more day by day, without seeing the end.
　　 Ferrantz didn't give it in vain. He first mobilized the employees of Shuanghui Food Group and went to Kotfei Department Store to shop. Thousands of people came out, instantly bringing about super popularity to Kotfei.
　　 Even the purchased products are pre-determined, and then secretly transported to other cities in Vienna, and sold through Volvo stores to earn the difference. There was a slight profit for a while, which made up for the losses of the Vienna store.
　　 Robert is in a bad mood right now. After a week, the vase in his office has been changed three times.
　　 Originally, he saw the good prospects of department stores, but with the support of the Hungarian flour capitalists, he rushed into the market, and then started to lose money.
　　 If you lose money, you will lose money. Anyway, Robert was prepared in advance, so he was good for the current period, but he didn't expect the business to be so good, and then the loss would be so big. U U Reading www.uukanshu.cóm
　　 Kotfei’s ten stores in Vienna, the smallest one last month, lost more than 800 pounds, and the largest flagship store even recorded a record loss of 3000 pounds. That is to say, the Kotefei family has a big business, if ordinary people can't bear to withdraw from the price war.
　　 Now the merchandise in the department store is directly 5% off the ex-factory price. This was the first Volvo to open, and then powerful merchants followed up.
　　 If operating costs are added, basically the loss amount has reached about 10% of sales. Now the more you sell, the more you lose.
　　 Kotefei Department Store Supermarket can now proudly announce that it is already a giant of Vienna Department Store Supermarket, with the largest market share, far ahead of Volvo, which ranks second.
　　 is also true, the atmosphere of the Kotfei Department Store is very wrong now. Even if he occupied most of the shares, Robert's life was not easy. Last month, the Kotfei Supermarket lost as much as 15,000 pounds, and this month there are signs of increase.
　　 Even though the department store is still profitable, it still cannot fill this bottomless pit. For this purpose, it is no longer possible to retreat if you want to withdraw. Back and forth, Ketefei has invested 80,000 pounds in the department store supermarket project.
　　 Robert decided to showdown to the shareholders, anyway, he broke the jar. Either simply abandon the 80,000 pounds invested in the previous period and lose money, and the Kotfei Department Store will be greatly injured; or continue to invest, first squeeze a group of competitors, and then the market will return to normal, and the lost money will be earned back.
　　The meeting room of the Kotefei Department Store was very dull. More than ten people attending the meeting swallowed the clouds and fog, and the smoke filled the room for a while.
　　 "Okay, everyone is here, then today's meeting will begin." Robert lost his former style