Vol 4 Chapter 676: The market of Xingrong Soup! [Seeking flowers! 】

Faced with Lin Yuru’s sharp question, Fu Changli didn’t have the slightest nervousness on his face, and he said calmly:
Mr. Lin, according to the raw materials we have now. Needless to say for the time being, centennial ginseng should be able to Supporting our national market in accordance with the popularity of Jecheng for a year. The most important thing is raw materials other than century-old ginseng! And these raw materials can satisfy the expansion plan I just mentioned for four to five months During this period, on the basis of actively exploring and consolidating the current market, we will also make all preparations for the next expansion. On the one hand, we will use this period of time to increase the speed and intensity of the acquisition of medicinal materials. On the one hand, we expand our farmer’s planting plan. By that time, I believe that our supply of medicinal materials can reach the level of the national market. As long as this can be achieved, we will not have to worry about the source of medicinal materials at that time. The market decides that many people will become our material suppliers!"
"So, Mr. Fu already has a long-term plan?" Yang Lan asked.
"Yes, we already have a long-term and reasonable development plan." Fu Changli nodded and said.
Li Xing looked at everyone asking about it. Then he said: "Mr. Fu, we all ask clearly, it is also determined by this industry. We are a new type of industry that is completely different from any previous industry. To put it bluntly, everything has been done by touching stones. He. If we are not careful, we may stumble. The speed of development, in fact, we do not have much demand for Xingrong Tangguan, what we demand is stability. Of course, we can develop under the premise of stability. Faster speed would be better. However, this market is very special. Especially now that China does not know much about ancient Chinese medicine, it is really difficult to open the situation completely. In the mountains The success of the province does not explain any fundamental problems. To be honest, the province is our base camp. Success in the province is inevitable, and failure is an accident. Therefore, after the Xingrong soup restaurant is out of the province, it must Be careful and be careful. You must take into account all the details of the market. No matter how the quality of the product is. The most important thing is the market. Without a market, a company will have nothing. So in this respect, we must grasp it. Give yourself a reasonable position. At the same time, I am also looking forward to the day when Xingrong Soup can truly enter the world. This is a good opportunity and a good way to promote our ancient Chinese culture. Moreover, if you still remember Mr. Fu, I I am very interested in ancient Chinese medicine and ancient Chinese medicine. I feel very disappointed with the status and situation of ancient Chinese medicine and ancient Chinese medicine in the current society. Xingrong Decoction is the first step in the realization of this idea. In a word, As long as the market is identified, I believe that Xingrong Soup Restaurant will be able to succeed."
Because of its positioning problem, Xingrong Tangguan itself can only be a very small part of the selection of the market. Fortunately, this small part represents most of the wealth in society. So, strictly speaking, this market is still very large. The key is that Xingrong Decoction is a kind of Chinese medicine health care soup in a complete sense. But Xingrong Decoction doesn't have the kind of traditional Chinese medicine that makes people feel the emotions such as lack of appetite as long as it smells. This is an advantage. Think about it, a kind of soup, often drunk, not only has great benefits for the body, but also has a delicious taste, so the choice is very simple.
Although it is a little bit expensive in price. But doesn’t the old saying say that you have a reason for being expensive? I believe that Xingrong Tang has its own good reasons.
And why does Li Xing always emphasize the market? Not to mention the relationship between the product and the market that everyone understands. This is due to the particularity of Xingrong Tang.
To be honest, there is no suspense about Xingrongtang's success in Jecheng. Because of the huge influence of Daxing Group and the invitation to guests when it opened. Let Xingrong Tang's first step be very loud and successful. But what about outside of Shan Province? Can the torture go smoothly? This is really not that easy to say.
After all, in today's society, well, as Li Xing said just now, Chinese medicine health care is easy to accept. However, one is that Chinese medicine is no longer mainstream after all, and the other is that similar important health soups in the society have also disrupted the market to a certain extent. In addition, the change of health care products from prosperity to desertion will inevitably affect Xingrong soup. After all, Xingrong soup is also a health care brand.
Moreover, if you want to go abroad, you will face greater difficulties. To say that Chinese medicine has become second-rate in China and is no longer mainstream. Then, in the Western world, there is no influence at all. Therefore, it is more difficult to open up foreign markets.
The problems that Fu Changli faced were severe and complicated. This was also the key point for Lin Yuru and the others to be so strict. Compared with Tianxue Beauty Salon. Although the two cannot be said to be good in the market prospects, there is definitely a big difference between the two in terms of development speed and difficulty.
"Chairman, I know very well, so each of us has now selected three to four different consumers for free. They always pay attention to their physical condition. Two men and two women, two young and two years old. Old, I think this is very representative. Now we are always publicizing this person’s physical changes. Although there will not be much effect in a short period of time. But I believe that as long as we persist, then, It will definitely bring us satisfactory results. Moreover, although some prejudices in traditional Chinese medicine health care have brought certain difficulties to the promotion of Xingrong Decoction. At the same time, we should also see that because of our consumer groups Different, the scope of these people's contact is not comparable to ordinary people. In fact, strictly speaking, the degree of difficulty is not particularly large. The most important thing is whether our products are really effective. As long as they are effective , Then, I believe that all of this is not a problem. In addition, we also plan to adopt a fast food-type packaging model in addition to the form of opening a store. The market group we are facing is completely popular, and I don’t say how much money is made for the time being. I just I feel that since we are in health care, then, letting everyone have the power and ability to choose health care is what we have to do." Fu Changli said openly.
"Well, sometimes, some details completely determine success or failure. Your approach is very good. However, I think it can be expanded to some extent. In addition, a professional magazine can also be created specifically for us. Internal customer distribution. Some people’s situation is published in this regard. I believe this will be more convincing." Li Xing said with a slight smile. Fu Changli is very accurate in the market. Of course, this is not what Li Xing values ​​most, but Fu Changli's stability and attention to details are most important.
In this fully commoditized society now. Some people say that the market is now completely a market of people and knowledge. There is nothing wrong with this sentence. Whether a good talent can handle the details well often really determines success or failure.
"The chairman's proposal is very good. We will study and analyze it specifically." Fu Changli recorded it seriously. Fu Changli did not blindly agree to Li Xing's proposal, but made it clear that he would analyze and study it. This made Li Xing very pleased. Li Xing does not have so much vanity. I don't lose my temper just because my subordinates didn't adopt their opinions in the first time. What Li Xing wants is the development of the entire enterprise rather than the manifestation of his own wishes.
"Well, it's all right now. In principle, we agree with your development plan. Of course, the pace is not important, the key is to be steady, as long as we want to enter the market, we must have full confidence in taking it down." Li Xing concluded Said sexually.
Of course, things are not so simple. Then Li Xing and others carefully studied Fu Changli's written planning report. Moreover, the group now has a professional market analysis team. They will give Li Xing a detailed analysis report later. As mentioned earlier, social knowledge and talent are the most important. But sometimes, money is the most important thing. Just like now, with money, a large number of talented people can be attracted. To have knowledge.
In fact, when we say that talents and knowledge are important, we are talking about the importance of innovation when all walks of life in this society are basically fixed. But look at and analyze the subsidiaries of Daxing Group. Let alone other aspects, the most important product advantage can be said to be very large. Just like the century-old ginseng that Xingrong soup needs, with this core existence, Xingrong soup is invincible. In the final analysis, in the market, it is not your talents and knowledge, nor management and culture, that are in direct contact with the sellers. The product is the closest thing to the seller! The product is the key to everything. The rest is only for products and services.
So many unfavorable factors are analyzed, but it does not affect everyone's optimism about the market prospect of Xingrong soup. The most important thing is Xingrong Tang itself.
Maybe someone wants to ask. Centenary-year-old ginseng, if you find out some, maybe others can think that you have some luck, etc. However, if the century-old ginseng is used for a long time to form an industry, then it will definitely arouse outside doubts. Questioning whether the so-called century-old ginseng is truly a fraud.
In fact, this problem does not exist at all. the reason is simple. Because in addition to the core members, Centennial Ginseng. . . It is not known at all. With regard to the degree of confidentiality in this regard, Li Xing has carried out strict control. There will never be any accidents. Of course, absolute things are often not at ease. However, Li Xing's arrangement has reduced the possibility of news to the lowest point. This is why Li Xing doesn't care much about the leaking of the overall formula of Xingrong soup. Of course, the century-old ginseng in the formula will not appear.
In the management and use of century-old ginseng, a dedicated person is responsible. Even the so-called chef who cooks soup can't know that one of the medicinal materials is century-old ginseng.
Talking about the evening, Li Xing simply had a meal with Fu Changli.
Asked some questions about Fu Changli's management and internal company. Li Xing also warned Fu Changli that he must not neglect and confuse his horse on internal issues. And, work hard to create a company's unique culture. Products are the soul and core of a company. Then, management and culture are the key to whether a company is cohesive and can develop for a long time.
Take a look at the three oral liquids that were previously known as ‘miracle’ in medical sales. What was it like before? But the fire took less than two years. Although in that era, the sales performance created by the three oral liquids is still a high number. But why did it decline? One is that there is no core product of its own, or it should be said that the core product has not achieved the desired effect at all. The other is that they have not formed their own management and company culture. This sales miracle was born because of internal management, but the ultimate failure was also the reason for this. Because the internal management has not kept up with the company's development.
Li Xing has been to the three buildings located diagonally opposite the north gate of SD New School. It's dilapidated now. It seems that some time ago it was converted into a hotel to operate. Thinking of the previous glory, it is really amazing.
Of course, the miracle of three oral liquids can also be called a success in marketing. But if you analyze it carefully and in the final analysis, you absolutely must return to management and corporate culture. Therefore, Xingrong Tangguan must absorb enough experience and lessons in this regard. After all, Xingrong Tang and Sanzhu Oral Liquid belong to the category of health care products anyway.
"Mr. Fu, wait until this time is over. I also hope to introduce your family to your old man!" Li Xing said with a smile.
Li Xing's easygoing at work makes Fu Changli very relaxed. Therefore, Fu Changli also smiled and said: "Boss, to be honest, the family has no objection to me now. Because of my current occupation, according to my grandfather's words, this is a round and back to the original point. Coming up. It’s not out of the tradition of the Fu family. Some time ago, Mr. Rong had already visited my grandfather. The two communicated for a long time. According to legend, they seem to be very happy. Grandpa also asked me to send you a message, hoping to see you. Especially after I talked about your thoughts on Chinese medicine and Chinese medicine, Grandpa wants to see you even more."
"Really? Haha, this is an unexpected joy. It seems that I should take a moment to meet the old man. The old man is a real Chinese medicine person. It is only hidden, otherwise, our Chinese medicine It won't be what it is now?" Li Xing said with a sigh.
"The boss said that the problem of traditional Chinese medicine can not be solved by one person. I think that grandpa does not want to truly hide from the world, but feel that a person's power is always limited, a little powerless!" Fu Changli was serious. Said.
Li Xing thought for a while and nodded seriously. . .
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