Chapter 134: Competitor's attention

　　 "Manager Fang, this is the Xianzi beauty pill that is popular in the major beauty stores in Yinhai these days..."
　　 A young assistant handed a bottle of Xianzi Beauty Pills he had just bought to Fang Min, the general manager of the Silver Sea branch of Lauder Beauty Cosmetics.
　　 Lauder is an internationally renowned beauty cosmetics company with a very high market share in the field of high-end beauty products.
As the general manager of Lauder Silver Sea Branch, Fang Min was naturally aware of the recent decline in the sales of Lauder’s beauty products. After a little understanding, he immediately discovered that the reason for the decline in Lauder’s sales was definitely in Yinhai Beauty. A brand called'Xianzi' suddenly appeared in the product market.
　　 It is this ‘unknown’ small-brand product that robbed a large part of the customers who originally belonged to Lauder. Moreover, this situation has a tendency to continue to expand.
　　 Fang Min had to worry about this.
　　 The competition in the market is also about a ‘knowing oneself and one’s enemy’. That's why Fang Min asked his assistant to buy a bottle of Xianzi Beauty Pills.
　　 Actually, not only the Lauder branch of Yinhai noticed the rise of Xianzi, but most of the other beauty brands were also aware of it.
　　 Some of them are also taking the high-end route, and brands that directly compete with Xianzi are also paying attention to this beauty brand that suddenly emerged.
　　 It's just that everyone still doesn't know much about Xianzi, and they don't know much about Xianzi's products, so no targeted competitive methods are adopted.
　　 Fang Min took the Xianzi Beauty Pill from the assistant, and took it in his hand and looked at the exquisite and beautiful outer packaging. The pattern printed on the carton also gave people an ancient charm.
　　 Judging from the design of the outer packaging alone, it gives people a high-end and classy feeling. Especially the Chinese people can feel the rich Chinese classical style by looking at the design on the outer packaging box.
　　 This is very different from the pure fashion line design style of those international brands.
　　Xianzi’s design of the outer packaging box is full of Chinese classic charm, but also stylish. It can be said that only from this design, it is a good combination of modern fashion sense and Chinese classical style.
　　 For the Chinese, such a design style is actually very cute.
　　 Chinese people subconsciously have a natural affinity for this design full of Chinese classical style. Let consumers have a subconscious perception of "this is our own thing".
　　 Moreover, the texture and workmanship of the materials used in the packaging box are very high-end and atmospheric. At first glance, it gives people a high-end product, not a low-end product.
　　 Fang Min took the bottle of Xianzi Beauty Pills and carefully looked at the outer packaging box. He had to admire that the person who designed the outer packaging was very competent, and such a design could really please China's consumers.
　　 opened the outer packaging box easily. When Fang Min saw the exquisite small porcelain bottle containing the beauty pills, he had to sigh again. Only from the packaging design, this brand called "Xianzi" did a good job.
　　 The classic Chinese style is consistent with the outer box, and the porcelain bottle that best represents the Chinese style is used for the bottle... and the pattern design on the porcelain bottle is also full of ancient style.
　　 At the same time, the exterior design of the bottle is somewhat modern, and it does not completely copy some ancient porcelain bottle designs.
"It seems that it is not a fluke that the products of this'Xianzi' brand have risen recently. Its packaging design is completely consistent with its own promotional positioning. If its product effects are really good, then this brand I am afraid that the rise of will be inevitable..."
　　 This thought flashed through Fang Min's mind.
　　 In today's society, a product that wants to sell well has never been limited to the quality of the product itself, and regardless of the impact of publicity and marketing, this packaging design has a great impact on product sales.
　　 If the packaging design makes people feel LOW and awkward, it will be difficult for this product to sell well.
　　 Fang Min is still unclear about the specific effects of Xianzi Yangyan Pills, but in terms of packaging design, she herself has to admit that she has done very well.
　　 Especially the positioning of "Xianzi" fits very well. It also clearly advertises that the product formula is derived from an ancient Chinese medicine prescription, which is inherently cordial in the eyes of Chinese consumers.
　　 opened the stopper of the porcelain bottle easily, and a pungent medicinal fragrance immediately floated from the mouth of the bottle...
　　 This medicinal scent is not as unpleasant as ordinary Chinese medicine, but it gives people a very refreshing mellow.
　　 Poured two beauty pills from the mouth of the bottle, and Fang Min took a closer look.
　　The pill is bright and deep in black, and the surface is shiny and round, like a small black pearl. When I held it in my hand, I felt that the pill was like a finely polished ‘art’.
　　 Put the pill on the tip of his nose and sniffed, Fang Min immediately smelled a pure and incomparable fragrance of medicine.
　　 She doesn't understand the theory of Chinese medicine, so naturally she can't judge anything from this medicine. It just simply feels that the fragrance of the medicine is really good.
　　 put the two pills in the palm of his hand back into the porcelain bottle, Fang Min raised his head and asked the assistant: "Have you ever heard of the consumers who bought this'Xianzi Beauty Pill' about this product?"
　　 Hearing Fang Min’s question, the assistant hurriedly said: "Manager Fang, when I went to buy it just now, I just saw several people were buying this product, so I asked them."
"According to the situation I asked, those few people basically bought it either as repeat customers or after hearing the introduction of relatives and friends. I asked them how effective this Xianzi beauty pill is, and everyone who has used it said it works well. Those who have never used it also said that after their relatives and friends have used it, they strongly recommend this product to them."
"In addition, according to those who have used it, the effect of this product is basically the same as advertised on the box. It will be obvious within three or four days~EbookFREE.me~ Although the price is not cheap, many people are still willing buy……"
　　 "Really only three or four days will be obvious results?" Fang Min was a little surprised.
　　 can allow consumers to tell the obvious results within three or four days, so obviously the effect of this fairy beauty pill must be really extraordinary.
"Yeah. I also heard several people say that since they took this Xianzi Yangyan Pill, their sleep quality and energy have improved a lot. I'm not sure if this is also the effect brought by this Xianzi Yangyan Pill. "The assistant said.
　　 "hiss..."
　　 Fang Min couldn't help taking a deep breath, the shock in his eyes grew a bit stronger.
　　 If this is the case, then this fairy beauty pill is really amazing...
　　 After a moment of silence, Fang Min said, "Wait for you to take this bottle of beauty pills for a test to see what ingredients are in it. Besides..."
　　 "Let me pay close attention to the situation of this Xianzi brand."
　　 "Okay, Manager Fang." The assistant responded hurriedly.
　　 After the assistant left, Fang Min sat alone in the office and meditated for a moment.
　　 At this time, she suddenly sat up straight, opened the browser on the computer desktop, and quickly entered the words "Xianzi Yangyanwan" to search...
　　 Recently, this Xianzi Yangyan Pill is becoming more and more popular in Yinhai. I think there should be some information about this Xianzi Yangyan Pill on the Internet.
　　 Fang Min wants to know more about the comments of consumers who have used this product.