Chapter 1325: Winnipeg's Persistence

Supermarkets are the main sales channel for beer, and Mara Supermarket is famous for its wine.
And wine has always been the largest sales of Mara supermarkets.
Because Mara supermarket is recognized as the best channel in the field of wine.
So customers are more willing to go to Mara supermarket to buy drinks.
Last year, Mara's beer in the supermarket accounted for one-third of the entire California.
It seems that it is only 33% of the market. In fact, Mara Supermarket has less than 10% of the market share.
But beer accounts for 33%, and this is still beer.
Other wines have higher sales, and some varieties and brands even account for 90% of sales.
Especially for some premium wines, because customers are more willing to trust Mara supermarkets, the sales of premium wines are particularly high.
Some foreign tourists came to California to travel to Mara supermarket to buy a few bottles of expensive wine and bring them home.
This has also led those manufacturers who want to drill into Mara supermarket shelves.
The market share of beer sales in Mara supermarkets is not as much as other alcohols.
Because although the beer brand has many big brands, other supermarkets do.
You don't have to go to Mara to buy beer.
However, Hui Nipu hopes to increase the market share of beer through Chen Yan's beer.
For Mara Supermarket, customer source is the biggest value.
As long as Chen Yong's beer can be enjoyed by customers and can also be provided exclusively, then it can definitely increase beer sales share.
"I can't do anything about it, the productivity is so much, I can't improve it." Chen Yi said helplessly.
Such things as productivity are not raised by Chen Yun when he says that it will be improved.
To increase the productivity of beer, there must be more fermentation tanks and more production assembly lines.
These all require more investment.
Chen Ye is rich, but it does not mean that Chen Ye is investing money in an unfamiliar industry that has not yet been proven.
Even with a brighter future, Chen Min will make small investments in advance.
If the market can be opened this year, Chen Zhen will consider investing more funds to improve productivity.
"Chen, if you don't have the money to expand production, I can lend you money." Hui Nipu really does not want to miss this opportunity.
In her opinion, as long as Chen Ye's beer quality is good enough, it is definitely a weapon for her to expand the scale of Mara supermarket.
At present, Mara Supermarket only has chain stores in California, as well as branches in several very large cities in New York and Washington. Other small and medium cities have no way to cover them.
But if you have Chen Yu's beer, then it is definitely a weapon to break new ground.
By that time she dared to lend a lot of money, and then the Mara supermarket chain covered the United States.
Not to mention the annual output of 150,000 tons, even if it is a hundred times, she is not enough.
150,000 tons is not enough to supply the local Mara supermarket in California.
"Winnipeg, no beer is produced now, it is too early to say these."
Anyway, Chen Yun was making up his mind, and the first step was to fight steadily.
What's more, Chen Yi gave both production and management to Denver.
Chen Ye has the power to propose, not to control Denver's operations.
"Chen, you don't know how to do business at all. If you have this ability, you should seize the opportunity instead of slowly deploying a strategy. One year, you will lose your advantage. Your beer recipe, they will correct it. "
"They can't change it. Anonymous wine has been on the market for several months. Have you seen other manufacturers produce it?" Chen Ye was not worried at all.
"Are you sure?"
"Have."
"I want all your beers to be supplied to Mara Supermarket," said Whippe.
"I can only say most of it," Chen said. "My friend's hotel wants me to supply it, and I also have a restaurant, which also needs supply."
Chen Yan's Marina restaurant can't possibly not be served.
"I don't care about your own industry, and your friend's hotel doesn't need much wine, and the rest belongs to me," said Hui Niup.
"But then, my beer brand value is limited." Chen Yan said.
Supplying only to a supermarket does not maximize brand value.
Even if Chen Yan doesn't have much ambition, at least he wants to expand the brand value.
Although Mara Supermarket is a big supermarket in California, the coverage rate will drop a lot outside of California.
"How much brand value do you want for your output of 150,000 tons?" Winnipeg rolled her eyes. "I have said that I am willing to invest in expanding production and you are not willing."
"Let ’s do this. I'll call you the person in charge of beer production and sales, and you talk to him. If he nods, I can expand it, but I can only double the output at most. As for the year plan, I will talk about it next year."
"Well then ... I'm still saying that, if you need money to invest, you can come to me, and Mara Supermarket's cash is still relatively abundant."
Mara supermarkets are doing very well.
Unlike in the past few years, in order to compete for the market, she was almost exhausted, let alone to expand her business. Several supermarket chains, not Mara supermarkets, can compete.
But now it's different. Mara Supermarket relies on its unique wine culture to expand its influence, so now Winnip is very confident.
The reason why there is no blind expansion is mainly because Huinip does not want to dilute the shares too much.
And it is impossible for the bank to lend more than ten times the market value of Mara Supermarket.
Of course, Chen Ye also didn't want his brewery to be controlled by others.
Even if this person is Hui Nipu, Chen Yan hopes to be in his own hands.
Although Winnipeg is Fary's mother, she is now talking to herself as a businessman.
Chen Ye is concerned about family and is willing to hand over beer to Huinip, but Mara Supermarket is definitely not the only option.
As for saying that going public or not in the future, it is still too far away for Chen Wei.
Chen Yan did not consider such a distant thing.
"Grandma, eat meat." Xiao Gelin brought another piece of meat.
Winnipeg ate Nissan-style grilled meat: "Chen, is there really no way to supply this kind of meat on a large scale?"
Winnipeg knew how good Mara would be if such meat could be supplied on a large scale.
"Have you ever seen truffles sold in supermarkets?" Chen Yan said.
"Yes, Mara Supermarket has it."
Chen Yan rolled his eyes and said that truffles could not be planted artificially, that was just a lie.
However, the taste of artificial truffles is not as good as that of wild truffles. This is undeniable. The kind of truffles sold in supermarkets is less than one hundred dollars per kilogram. Compared with the real top truffles, it is worse than many times .
"It's rarer than truffles. Maybe I'm not the richest, but you can't find a second family in the United States to eat this kind of meat." Chen Yan said.