Chapter 1395: Business competition (fifth more, monthly pass)

"Mr. Chen, I'm telling you the good news. Our daily beer sales have exceeded 100,000 cans." Denver couldn't help but call Chen Yi.
With their help, the topic of doing various things while drinking Dashan beer became hotter.
Even the sales with them are increasing.
"Very good, did you come up with this topic?" Chen Ye also noticed a sudden topic on the Internet.
"Uh ... isn't this the topic of Mr. Chen looking for someone to do?"
"It's not me. I didn't do anything. I think you have the ability, so I said I wouldn't intervene in management."
Denver was a while ago. Is this topic a natural occurrence?
...
Xiyuan Beer, US headquarters
Westin Lees looked at the sales report, his face became a bit ugly.
He wasn't angry about his beer sales, but a glamorous beer brand that entered his horizons.
Oyama beer! This is an almost brand new beer brand.
But in the ten days when it was on the shelves, sales continued to refresh.
From 10,000 cans of beer on the first day to the market, it has now exceeded 100,000 cans.
Of course, there is still a big gap between the sales of Xiyuan Beer.
The sales volume of Xiyuan Beer in the United States is maintained at more than 3.5 million cans per day, of which California is a very important region, with daily sales of more than 500,000 cans.
The daily sales ranking is either first or second.
The maternity leave that can compete with Xiyuan Beer are basically those first-tier international brands.
Although Dashan Beer's daily sales are still rising, there is still a huge gap with Xiyuan Beer.
If it comes to competitors, Dashan Beer is far from reaching this qualification.
But Wei Stan Lees was unhappy at Dashan Beer and ceo Denver at Dashan Beer.
Because Denver used to be his boss, Westin Lees relied on the standing team, and then kicked away Denver.
He then replaced Denver as the head of Xiyuan Beer North America.
But now, this guy who looks like a stupid dog in his eyes, actually got up again and appeared in front of him again.
Even if Dashan Beer has never targeted Xiyuan Beer, it is not eligible for Xiyuan Beer.
But Weinstein Lees still believes that Denver is here to get revenge.
Both Dashan Beer and Denver haven't moved yet. Weinstein Lees has regarded Dashan Beer and Denver as hypothetical enemies.
For a small and medium-sized brewery, the daily sales of 100,000 cans of beer are already quite good results.
Even Chen Ye thinks so. At least 100,000 cans of beer can be sold daily, which can already guarantee that he will not continue to lose money.
Even when it comes to lending, banks will be more than happy to borrow money.
No, the development of Dashan Beer must be curbed.
You must not give Denver a chance to stand in front of you and talk to yourself fairly.
Westin Lees suddenly thought of a notice.
...
"Mr. Denver, something went wrong, the wind on the Internet suddenly changed." The assistant hurriedly opened the door of Denver's office.
"What happened?" Now Denver was very concerned about the topic on the Internet. He immediately turned on his cell phone when he heard what the assistant said.
"This is the case. Someone on Facebook wrote that he drove while drinking and then had a car accident. Now someone is deliberately leading the topic and attacking our company's irresponsible promotion and public anxiety.
Denver frowned, and Dashan Beer suddenly emerged out of thin air, and in a short period of ten days, it reached 100,000 daily sales, which obviously affected the interests of other brands.
And Denver faintly felt that this matter should be more than a dispute over commercial interests.
After all, Dashan Beer's time is short. Although the sales are very good, but the 100,000 daily sales results are distributed to dozens of hundreds of beer brands, and everyone's impact will be very limited.
It is impossible for small and medium-sized manufacturers to waste time, energy, and money to go to Dashan Beer.
Because they have no capital, their profits are not high, and they will spend hundreds of thousands of dollars to attack Dashan Beer?
No one is full and there is only one possibility.
That is the big beer manufacturers, and they have the ability to do so.
When those big manufacturers find potential threats, they do take the initiative to attack potential threats.
However, the current sales volume of Dashan Beer does not constitute the so-called potential threat level of those big manufacturers.
Denver used to be the head of Xiyuan Beer North America, and he has done the same.
So after analysis, he found that it should not involve market competition.
But revenge! The object is likely to be Xiyuan Beer.
Denver sneered. It was Weinstein Lees.
That kid is still not so motivated.
Denver did not have a good opinion of Xiyuan Beer, after all, he was expelled from Xiyuan Beer.
It's even more disdainful for Westin Lees.
Although the conflict with Xiyuan Beer came too early, Denver was a bit surprised early.
But that doesn't mean Denver will be afraid.
Small companies' fear of large companies is largely due to the unequal power of speech between the two parties.
Even if small companies can have one or two million dollars in publicity costs a year, it's not bad. Some small companies don't even have publicity costs.
Dashan Beer's predecessor is such a small brewery.
Annual sales are no more than ten million dollars.
But Dashan Beer is different now.
Because Chen Ye gave Denver sufficient publicity funds and budget, it is not necessarily less than the publicity advertising budget invested by Xiyuan Beer.
Of course, this money plan is invested in advertising in the next six months.
But Denver changed his mind, and he wanted to do something about it.
"Call me the propaganda manager," Denver said. "In addition, the daily sales report from Mara Supermarket came out and brought it to me immediately."
Denver is a pretty savvy businessman and a manager.
After making his decision, he quickly conveyed his orders.
Later, he also got the daily sales report provided by Mara Supermarket. Affected by the Internet, the sales of Dashan Beer dropped by 100,000 cans yesterday.
This is the first time that Dashan Beer has experienced inverse growth since its listing.
Denver must change this situation as soon as possible, otherwise sales will plunge.
Promoted by Denver, the propaganda department quickly came up with several plans.
One option is to make Denver hesitate.
Because one of the plans is to borrow the potential, borrowing the potential of Xiyuan Beer. If this plan is implemented, it will start a full-scale war with Xiyuan Beer.