Chapter 22: Start reading

When the car drove east out of Beijing, there were large tracts of farmland and woods, which were lush and green. The sky is blue and the clouds float. It was also at this time that Mu Hanxia discovered that the sky in Beijing was bluer than Jiangcheng.
Lin Mochen drove his Cayenne on an open national road. In addition to Mu Hanxia, ​​there is Chen Zhiduo in the design department and Fang Kun in the operation department. They are going to the factory today. Everyone was chatting and relaxing.
When the car entered the factory area, Mu Hanxia only discovered that Lin Mochen's factory was really not small. Looking up, the continuous white factory buildings are neat and tidy.
After getting off the car, she stood still. Lin Mochen came over, "What are you looking at?"
She sighed, "So big. Jason, are you planning to build your own clothing empire?"
"Not too bad. Come with me."
All three of them are here today. Only Mu Hanxia mainly visits and studies. After spending more than an hour visiting the entire factory, especially after watching the neatly stacked products in the warehouse, she actually had an idea.
She probably understood what style of Lin Mochen wanted to take. First of all, the quality of the clothes here is considered to be excellent, especially the materials and workmanship. There is absolutely no such thing as rough manufacturing that he despised before. Again, the style follows the batch of goods he once provided to Yongzheng Supermarket, which is fashionable, simple and generous. The price is definitely more expensive than the ordinary casual clothes she saw in the market, but it is not too expensive.
Instinctively, Mu Hanxia thought that the goods were good. What's more, there are no similar competitive brands in the market.
When they returned to the main workshop, Lin Mochen was there. Fang Kun looked up at her and asked with a smile, "How about? Is our company's product very good?"
"Very good." Mu Hanxia replied, "Seeing that I want to buy it."
Lin Mochen was talking to the production director and looked up at her.
"Don't you know? Our own employees can buy it at a 40% discount. You can see if you like it, and choose a few. When the store opens, maybe it will soon be sold out, but you wo n’t be able to buy it." Fang Kun said.
"Really?" Mu Hanxia really moved, "Then I really picked it."
Fang Kun smiled and said to Lin Mochen, "Jason, and you. We have negotiated. On the opening day, everyone must wear company clothes. You are the boss, you have to be an example."
Lin Mochen replied: "Okay." Looking at Mu Hanxia: "Go and pick me two."
Mu Hanxia: "Oh, what style do you like?"
"You are the marketing manager. Pick your own."
Fang Kun and Chen Zhiduo laughed next to each other. Mu Hanxia thought, I did n’t pick out clothes for the man. After thinking about it, I was sure:
You wear 180?
Lin Mochen chuckled: "Am I still wearing 170?"
Fang Kunji smiled, but Chen Zhiduo reached out and covered his face: "General Lin, do you want us 170 lives, it's too bad!"
Mu Hanxia could not help but smiled, and looked at Lin Mochen. There were also smiles in his dark, gloomy eyes.
Mu Hanxia went to the warehouse behind to pick clothes. Lin Mochen handled the matter at hand and walked over. From a distance, I saw her standing in front of a box of goods and looking down. There was also a men's casual polo shirt. Lin Mochen glanced at him and was okay.
Then she saw that she took out a few pieces of women's underwear and looked down, as if picking a shape. Lin Mochen had good eyesight and the two were not far apart, so he easily glimpsed the size on the tag: 32b.
Ah……
After Mu Hanxia picked it well, he put it in a small plastic bag and turned around to see Lin Mochen suddenly appear, a moment's surprise, and a little stunned. Seeing his indifferent look as if she didn't see anything, she relaxed. Pass the picked male model to him, and they will go out of the warehouse together.
Mu Hanxia has been at the company for a few days, and she hasn't seen any serious work from Lin Mochen. She took her around at most. She wanted to ask a long time ago, so she said: "Jason, look, I'm the only seedling in the marketing department, and I don't have my job description over the human resources department. What exactly is going to be done in this position?"
Lin Mochen asked her, "You haven't figured it out yet?"
Mu Hanxia froze for a moment. This was the first time she felt the pressure he had brought as a superior.
"No."
Fortunately, Lin Mochen seemed to be in a good mood today and did not continue to mean her. Instead, he said, "Before you came, the responsibility of the marketing department was actually my responsibility. Since it is a market, if you do n’t know where to start, , First understand the market. "
Mu Hanxia thought about it and nodded: "Okay."
The two walked forward silently for a while, and she said again: "Then I go out to run the market, will the transportation expenses be reimbursed?"
Lin Mochen glanced at her: "The newspaper."
"Lunch fee ..."
"All reports." Lin Mochen interrupted her.
Mu Hanxia said "Oh" and laughed.

However, even Lin Mochen did not expect that in the next four days, Mu Hanxia could not even see his personal image. I haven't been to the company from morning till night.
On the afternoon of the fourth day, he called Fang Kun who was sitting next to her into the office and asked, "What about Mu Hanxia?" Fang Kun saw that his face was not good, and carefully answered, "I don't know ... she didn't tell me. "
After Lin Mochen returned home this evening, he finished his work, looked at the lights outside the window, and took out his mobile phone.
"where are you?"
Mu Hanxia on the other side answered, "I'm in the company."
Lin Mochen was quiet for a moment, his voice was very cold: "Mu Hanxia, ​​I invited you to work for me. As a department manager, shouldn't you report the progress to the boss every day? Are you going to be in my company? Is it self-destruction? "
Mu Hanxia was quiet for a while before answering, "I know. I'm sorry, Jason, I don't have the experience of being the head of a department, and I will improve it later."
"What are you doing at the company now?" Lin Mochen asked again.
"I'm collating the results of these days of research, and I want to make a report for you."
Lin Mochen hung up.
The night was already deep, and a full moon lingered in the sky, and the dark clouds receded far away, staying around. Lin Mochen pushed open the company's door, and saw that the room was dark, and only a lamp was lit in front of her table, like a small isolated island. And she turned her back on him without even realizing it.
Lin Mochen looked down at his watch: 11:50.
He slowly approached.
Xu Shiqing was cold in the middle of the night, and she coughed slightly twice, still staring closely at the screen, her fingers jumping like flying on the keyboard. She wore a coat, and besides a pile of information files on the table, there was a fast-food lunch box. She looks very focused, very calm, and immersed in her work.
This scene seemed to have met, Lin Mochen remembered himself.
It was still in the United States. After graduating from college, he tried a small knife to challenge the New York fruit giant. When the confrontation was the most fierce, the company was cut off from water and electricity, and some employees were injured and sent to the hospital. The company also received intimidation letters. The people who followed him at the time were somewhat worried. After all, he is just a Chinese guy who has just graduated and has no foundation.
There were many nights at that time, and he was working late to himself, sitting alone in the office. It's also a light, and it's also a suit jacket. No one else looks at anything else.
He walked behind her. She seemed to notice something and slowly turned back. Lin Mochen reached out and pressed it on her shoulder. She was frightened and Lin Mochen chuckled, "What's the matter? Are you afraid the boss will check the post?"
Mu Hanxia saw that it was him, relieved, and then angrily said, "Lin Mochen! You scared me!"
Lin Mochen smiled again, and his eyes fell on the screen: "What's your opinion?"
His hands rested on her shoulders, light and light, with long fingers. Yu Han glanced at the corner of Mu Hanxia's eyes, and his heart fluttered gently with the wings of the bird. She looked at the screen and replied, "I have three research conclusions, but they should all be in your plan."
"Say."
"First, I have investigated. At present in the Beijing market, including surrounding counties and cities, although there are several brands with the same style as ours, they do not have sufficient market influence. And some have uneven quality and some still have At the same time selling other styles of products, the price system is also chaotic. In other words, the influential competitors that are accurately positioned in our style and price have not yet appeared. Therefore, we are the first. "
"Well, continue."
It was quiet and the light was dim. Only the voice of the two of them, one question and one answer, was empty and silent, feeling a little less real.
Mu Hanxia pointed to the dense form on the screen and said, "Second, this is the style, price, and distribution of major customer groups of several major brands on the market. The data sources are some industry analysis reports and some of our company's previous work. Industry survey data. It can be seen that the brands in the domestic market are high-end, very high-end, and the prices are high, and most of them are business brands; mid-end leisure brands are not fashionable enough, the quality of the products is not hard, and the prices are selling with us Same, even higher than us. There is no need to compare at the low end. But the market is actually the largest in the middle end, especially we also pay attention to the sense of fashion. More than a few hundred pieces of clothes, white-collar workers will buy, students also Will buy. What we are facing will be the widest profit margin. "
"Third." She looked at a sketch of him on the table. "I went to the store you are preparing. To be honest, I was surprised and shocked. I didn't expect you to open the store like this Large, rented in the best and most expensive shopping mall, but the decoration is so simple. I do n’t know what is good, but when I step in, I feel very comfortable, kind and fresh. And this decoration, It should also save a lot of money. You get two birds with one stone, right? "
Mu Hanxia turned to look at him.
Lin Mochen's eyes were silent.
He knew she was smart and keen. However, all his plans, after she has seen the industry, has been fully understood.
He laughed silently and said, "You said so much, but to me, there is always only one strategy."
Mu Hanxia froze and asked, "What is it?"
"Did you already see through Leya?"
Mu Hanxia was suddenly in the clouds and fog, because the two were close, he was standing behind her again, she seemed to feel the breath in his arms, and her heart was beating: "I don't understand ..."
He replied: "All businesses, all interests chase, the winner has always only one rule: build the shortest and most accurate path from your product to your target customer base. Don't understand? I only produce mine The target customer group is the most interesting and most indispensable product. I open the store where they can see it most. I use warehouse decoration to reduce the cost of intermediate links ... Everything I do is to use the shortest distance. Send the right product to the right customer, and I will get the most benefit from it. This is no different from the lychee you almost sold at Leya. I used to sell fruits in the United States. "
Mu Hanxia froze, he watched her. After a while, she suddenly laughed and nodded: "I see, wait! I write this down." Turned around, picking up the book and pen, struggling to read.
A faint smile appeared in Lin Mochen's eyes. He looked at the glorious light in her eyes, and at her drooping neck. The lines were white and clean, and a little soft baby fat.
Lin Mochen raised his hand, with his fingers around her neck, and gently scratched.
Mu Hanxia was a little stiff, but felt that the numbness was like flowing water, which was born at his fingertips, and spread quickly to the whole neck and even the whole body.
She was motionless.
Lin Mochen's deep voice sounded in her ear: "What else is wrong?"
"Um ... let's see ..."
Night and light lingered beside them, all in this silence, there was an unreal illusion. However, in the middle of the night, in the corner of this huge city, only they were so close together, they continued to talk about profit-seeking and planning, and revealed to each other their ambitions. It feels so real and close.