Chapter 4: Start reading


What is the strongest supermarket discount you have seen?
5% off the entire bill? Buy 5 back 50 yuan, cap 15 yuan?
Now, the employees of Leya's marketing department are discussing this question: In order to cope with the opening of Yongzheng, how much promotion do they need to fight each other?
"Every time when Yongzheng opens, it is 95-98% off," said a supervisor. "This time it should be close."
Another manager said, "However, we have to admit that Yongzheng's shopping environment and service quality are better than ours. Our store has been open for seven or eight years. They are new and well-furnished. And the salespersons are well-qualified."
"Recently we have to display and clean the store, as well as the quality of the sales staff." Someone echoed.
"They do promotions, and we do promotions." Someone said, "Customers around us are used to buying from us. I don't believe they can away customers."
...
Everyone talked eloquently, Mu Hanxia carefully and quickly recorded. She used to look up from the bottom up, but now she finds that these cadres are very pragmatic and experienced. In a short while, many practical countermeasures were discussed: strengthening the cleanliness and aesthetics requirements of the supermarket, conducting a high-intensity vocational training for the sales staff, and recently focusing on the quality of fresh products. Some products that usually open one eye and close one eye will not be available from tomorrow ...
She occasionally looked up and saw Meng Gang listening quietly. Some opinions were settled on the spot. For others, he didn't comment, or he directly questioned the pros and cons. His opinions were always concise, and he took good care of his subordinates. Everyone is convinced of their faces.
In the end, the manager of the marketing department said, "Mr. Meng, I set a 5% discount, and do it the week of Yongzheng's opening. We now have about 2 million daily turnovers, and we need to invest more than 1 million a week. It should be enough. "
Meng Gang pondered for a moment and agreed.
After all, defending is easier than attacking in any market. The same discount, the same thing, of course, customers are willing to go to the one that they are used to. That's why there are so many people, so many companies, trying to be the first in a certain field. This is called preemptive.

Mu Hanxia's home is not far from the supermarket, but in a village in the city.
In the evening, she got out of the bus and walked through a hollow road, covering her mouth with her hands to avoid eating too much ash. Bypassing the ruins after the demolition, we reached a broken and old tube house.
Many people have moved here, and most of the building is empty. Some people remain, such as Mu Hanxia.
The home is on the sixth floor of the top floor, and she walked upstairs in a slick manner. After opening the door, she threw her backpack and fell directly on the sofa.
"Ah ..." she sighed long and happy.
After a while, she got up and looked at the mottled white wall, her parents' side-by-side portraits. It was dark and the room was dim. She stared at them and started talking to herself:
"Mom, I'm awesome. Today, Mr. Meng, referred me to the assistant of the marketing department. From now on, I will be a formal office clerk, not a salesperson."
"Thinking of it this way, it's not much worse than my classmates who were admitted to college. They didn't get much better than me."
"It seems that my luck hasn't been bad all the time. It's getting better."
"Must have a good meal tomorrow and celebrate. Mom and Dad, burn some paper for you too. My daughter is now a white-collar worker, not a poor man."
...
"Why are you all gone, I miss you so much." Then she cried. After only crying for a while, she wiped away her tears and lay in a daze on the bed.
She remembered what happened at today's meeting. At such a meeting, she has not had the opportunity and qualification to speak. But she thought of Lin Mochen and the harsh words he left behind, and she always felt vaguely inappropriate.
She suddenly remembered that someone in the marketing department mentioned that Lin Mochen had graduated from Columbia University.
Columbia University was also one of the schools of her dreams-this thought flashed through her mind, Mu Hanxia thought up, got up to the computer, and opened qq.
"Monkey, are you there?"
Monkey is one of her high school classmates and is now studying in New York City where Columbia University is located.
It wasn't until 12 o'clock that the monkeys on the other side of the ocean came online: "Hey, old squad leader, why would you think of contacting me today, is there anything wrong?"
Mu Hanxia smiled slightly and replied, "I can't contact you if I'm fine? How have you been?"
Monkey: "Very well, you know where I can thrive!"
Mu Hanxia: "Haha, that's great! I have something to do with you. I'm asking Lin Mochen, a graduate of Columbia University."
Monkey: "I don't know ... with us?"
"Should be older than us."
"Although I don't know it, since the class leader has a request, the younger must go to the soup and dance to find out. Rest assured, all Chinese circles, and I have friends at Columbia University, I will ask first.
Mu Hanxia: "Thank you very much!" He made a big smile again.
After a while, the monkey replied, "Squad leader, how are you doing now?"
Mu Hanxia also paused for a few seconds before answering: "Very good!"
The monkey immediately sent a dancing villain, Mu Hanxia looked at it and couldn't help laughing.

The next day, Mu Hanxia was officially transferred to the marketing department.
In fact, the place of work is to change from downstairs to upstairs, but the content is completely different. Clean and quiet office, everyone is busy in front of the computer, or have a meeting, or run supermarkets and suppliers, in an orderly manner.
The manager introduced Mu Hanxia to everyone, and asked her to work with an older sister. The elder sister assigned her simple tasks of sorting and copying. Mu Hanxia is humble, diligent, and obedient, her mouth is sweet, but she is not flattering, and her speech is funny. I got along one day, not only the older sister, but other colleagues also thought that the new girl was very smart, without the clumsyness of some salespersons, it was very attractive.
In the evening, the small staff member Mu Hanxia got off work on time. It is necessary to ask He Jing to rub it hard today. The two girls took the bus to the night market by the river, asked for a lot of barbecues, and drank beer. At the end, the two had a round belly and leaned on the river beach side by side, looking at the stars.
"Hey ..." He Jing squinted at Mu Hanxia. "Honestly explain how much your salary has risen now?"
"Seven, seven and eight add up ..." Mu Hanxia grinned, "Doubled."
"Wow!" He Jing exclaimed, punching her in the face with a punch, "Begging! Why are you talking about it?"
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