Chapter 428: Choose a TV station


Two days later, Hanhai Film and Television Investment Company welcomed more than 20 TV stations in charge. Among them are Song Longqi of North Hebei TV Station and Zhang Heng of South Henan TV Station who have worked with Xiao Yunhai.
Since the "Zhen Huan Biography" became popular, North Hebei TV has also entered the Chinese audience's field of vision.
In order to train a group of TV audiences, the director of Hebei North TV Station, Shen Minghui, was very generous and he did not hesitate to spend a huge amount of money to introduce an idol drama from South Korea, which was a big success and got an average ratings of 2.6%.
Of course, it is incomparable with Xiao Yunhai's "Zhen Huan Biography", but it ranks third among all China TV stations in the same period.
This time I heard that the "Swordsman" directed by Wu Zixu had been completed, and Shen Minghui sent Song Longqi over.
Before leaving, Shen Minghui said: "Lao Song, our TV station is now at a critical point. If you step across the sky, you will be beaten back to the original shape. I am not young anymore and I don't want to retire with shame."
"Mr. Xiao’s "Swordsman" has tens of millions of fans, and the TV series was filmed by the great director Wu Zixu. Under the strong alliance, no matter which TV station it is placed on, the ratings will certainly not be bad. Therefore, Even if we don’t make a penny for this movie, you still have to grab it. You have to understand that the most important thing for our TV station now is not money, but popularity."
Song Longqi nodded and said: "Head of the station, don't worry."
The situation of Southern Henan TV is quite different from that of Northern Hebei.
Although "Scary Step by Step" made them popular for a while, they did not seize the opportunity, and the TV series that took over failed miserably.
Because of Liu Qingshan, the director of the station, they did not get the right to broadcast "Zhen Huan Biography", which caused them to return to their previous situation.
Zhang Heng saw Xiao Yunhai again, his face somewhat embarrassed.
Xiao Yunhai didn't take it seriously, and shook hands with Zhang Heng, saying, "Taiwan Chang, it's been a long time."
Zhang Heng said, "Mr. Xiao, what happened last time in The Legend of Zhen Huan is really embarrassing. Hey, I have no face to see you."
Xiao Yunhai laughed and said, "What's the matter? I hope we can still have a chance to cooperate."
Zhang Heng nodded and said: "Definitely."
Liu Qingshan is still half a year away from retirement. As long as there is no accident, Zhang Heng is the director of Yunan TV Station. Therefore, the two will definitely meet in the future.
Song Longqi on the side smiled and said, "Mr. Xiao, you can't patronize Director Zhang and leave our North Hebei TV station behind. We are still very happy to cooperate in "Zhen Huan Biography"."
Xiao Yunhai said: "If you forget anyone, you can't forget Director Song."
"Old Song, if you want me to say, you can't come to Hebei," said Huo Si'an, director of the Shaanxi station.
Song Longqi asked puzzledly: "Why?"
Huo Si'an laughed and said: "You are in the north of Hebei Province. The story of "Zhen Huan" has been broadcast twice in prime time in the evening, and the ratings have exceeded 10%. The average ratings of the TV series that have been received It has also reached 2%. Now you are soaring into the sky, and you have all gone to the first line, why bother with us, TV stations that are still struggling in the third line."
"That's right. Lao Song, we will treat you to dinner tonight, and you can go back first."
"That's right. Director Song, leave us a way to survive."
"You ate the meat last time, and you have to grab it with us this time. It's a bit too much."
The directors of other TV stations all echoed.
Song Longqi pointed at them and smiled and said, "You are harming me. When I came, Director Shen had already given me a death order, and I must get the premiere rights. If I listened to yours, I guess Shen Shen The director can peel off my skin."
"Hahaha."
Everyone laughed.
After a while, Zhao Mingsheng walked in and said, "Everyone, thank you for being able to come to our Hanhai. Now the screening room is ready, please move over and take a look at the quality of "Swordsman". "
"Okay. I can't wait."
"Let me say that with the fame and level of director Wu Da, this film is definitely okay. Let me just bid for it."
"Lao Li, why are you in a hurry? Let's appreciate it first, and open our eyes."
When we came to the theater, everyone started to watch.
Zhao Mingsheng patted Xiao Yunhai on the shoulder and motioned him to go out.
Coming outside, Zhao Mingsheng said: "This time the top ten TV stations, such as CCTV, Mango TV, Zhejiang TV, Jiangsu TV, and Yanjing TV, have not come here."
Xiao Yunhai smiled and said, ‘This is what I expected. After all, we wrote in the invitation letter that as long as the advertising costs, these first-line TV stations can agree. Dad, I think we'd better sell "Swordsman" to two TV stations and let them broadcast simultaneously. After all, "Swordsman" has invested a lot, and I am worried that the advertising of a single TV station will not be enough for its investment. "
Zhao Mingsheng said: "I feel the same way. So, let's choose the two TV stations with the best conditions."
Xiao Yunhai nodded.
Near twelve o'clock, all the television station leaders came out.
When everyone saw Xiao Yunhai, their faces were a little strange.
Xiao Yunhai smiled and said, "Dear TV station leaders, why do you look at me with this kind of eyes?"
Song Longqi laughed and said, "Mr. Xiao, your acting skills are really great. The role of the unbeaten in the east is really played by you. It's amazing."
Zhang Heng said, "It's so vivid. No wonder Dao Wu and Teacher Sun praise you so much."
Xiao Yunhai said: "Stop, I understand. I solemnly clarify to everyone that Xiao Yunhai in front of you is a pure man, please don't doubt it, ok?"
"Hahaha." Everyone laughed.
When he came to the conference room, Xiao Yunhai asked, "Everyone has watched this TV series, don't know how it feels?"
Huo Si'an said: "I feel that this is not a TV series, but a movie."
"Yes. No wonder Director Wu Da said that he used the film standards to shoot this "Swordsman". It's great."
"The graphics, colors, props, and framing are all top-notch. What impressed me the most was its martial arts design, which is so beautiful."
"I think once this drama is released, it will definitely cause a sensation."
Listening to everyone’s praise, Xiao Yunhai was very happy and said, "Sir, please listen to me. The investment and publicity of this drama is estimated to reach more than 800 million. If it is put on a TV station, we are worried about the cost. I can’t get it back. So we decided to choose two TV stations with the best conditions to broadcast simultaneously. Please forgive me for the trouble that this has caused you."
"Simultaneous broadcast? This means that the ratings are divided in half. Then the price negotiated by our TV station is somewhat inappropriate."
"Yes. I need to call our director quickly and ask for instructions."
Xiao Yunhai heard everyone talking and smiled and said, "Don’t worry, everyone. Now it’s time to eat. We have booked a box in a five-star hotel. Let’s go and have a good meal first. We will talk about bidding in the afternoon. . What do you think?"
"Also, just set aside time for us to discuss."
"Yes, I guess our TV station should reconvene and negotiate again."
On the way to the hotel, everyone unanimously took out their mobile phones and called their TV station, asking them to quickly research.
This meal lasted three hours, and when I returned to Hanhai, it was already three in the afternoon.
Everyone had all received new instructions, and after a while, more than 20 bids appeared in front of Xiao Yunhai.
With the help of several staff members, Xiao Yunhai quickly identified two TV stations with the best conditions.
One is Shaanxi TV. Their advertising share ratio is 8.1:1.9, with Xiao Yunhai accounting for 81%.
The other is Jibei TV Station. They played a trick and did not write a number on the tender, but left a sentence.
"1% more than the TV station with the highest share"
In other words, the bid of Hebei TV Station is 82%.
After seeing Song Longqi's bid, Xiao Yunhai smiled at Zhao Mingsheng: "Dad, this Jibei station seems to be determined to want this "Swordsman".
Zhao Mingsheng nodded and said, "Shen Minghui and Song Longqi are both very ambitious guys, and they are very courageous and visionary. Now the situation of Hebei North TV Station is very good, and the ratings have increased significantly compared with the previous ones, and the quality is urgently needed. TV series to consolidate their status. For them, money is not important, what really matters is the popularity of the TV station."
Xiao Yunhai asked, "How about this Shaanxi TV station? What is their average ratings on weekdays?"
Zhao Mingsheng said: "The TV stations that are willing to use the advertising share to exchange our TV series ~ EbookFREE.me~ generally have not very good ratings. Shaanxi TV is relatively high among the third-tier TV stations, and this year's average ratings are ranked No. Twenty-four."
Xiao Yunhai said: "Then choose the two of them. It's a pity that there is a difference of 1% in Yunantai."
Back in the meeting room, Xiao Yunhai announced the winning bids for the Shaanxi and Hebei stations.
After hearing the results, Zhang Heng's face went dark on Yunan TV Station.
"It failed again. Eighty percent of the advertising share can fail. Could it be said that the sky is going to perish our South Henan TV station?"
Looking at the joyful Huo Si'an and Song Longqi, Zhang Heng sighed inwardly and said in his heart: "These two TV stations are really ruthless."
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