Chapter 580: advertising

Jiang Se was able to communicate with the staff normally, eliminating the need for intermediate translation. This unexpected discovery can be said to surprise Michelle.
As the young man holding the work schedule turned around and made an ‘OK’ gesture, Michelle first greeted Mo Anqi before reporting the situation here to the company.
After communicating directly with the staff, the work efficiency improved a lot. After finishing the makeup, Jiang Se changed the clothes to be worn for shooting the advertisement.
Different from the various elegant or exquisite dresses in the previous advertisements, the ELYSEES advertising team boldly overturned the previous combination of famous cars and exquisite beauties, and changed Jiang Se to look handsome. Suit.
A white deep V short top with a dark blue suit, and stilettos of the same color as the short top. This simple suit, set off by Jiang Se's height and temperament, achieves a superb effect.
Unlike her previous elegant and delicate image, when she came out of the dressing room, even a few assistants couldn't help but scream in a low voice when she saw it.
Because of her handsome style, the decoration of clothes and jewelry was restricted, so the makeup artist worked her makeup.
Her features are exquisite, her eyes are smudged layer by layer with eyeshadow, deep and charming, while her eyes are moving, she looks forward to her looks, but she is charming and charming.
The blazing red lips became the finishing touch of the entire makeup. She copied her pockets with both hands, and when she was smiling but not smiling, Mo Anqi turned her head and said to the assistant Chen Shan:
"I always thought that Sister Xia was one of the most attractive women in suits."
Xia Chaoqun is taller than an average woman, with longer legs. She is a natural hanger. Simple suits can also be worn with a special taste.
But at this time, Jiang Se's suit style is not inferior to Xia Chaoqun. Compared with Xia Chaoqun’s slightly simple and neutral feel, Jiang Se's suit with makeup is not only heroic, but also more feminine. When she looked over, she was obviously calm and abnormal, but she gave people a feeling that her legs were soft as if she was electrified.
Those long, straight, slender, supermodel legs are wrapped in suit pants. The suit jacket has been buttoned up. The fit suit covers the thin waist. That momentum is combined with graceful curves. Mo Anqi is now The eyes are straight.
"What do you think?"
She asked, but Chen Shan couldn't respond at all.
Becoming Jiang Se’s assistant, for a few people who have turned from true fans to want to take good care of their idols, maybe at this moment, whenever Jiang Se has new works or new looks, they can see them for the first time. It is already the biggest benefit.
ELYSEES’ team styling designers were obviously surprised by their design effects. After seeing Jiang Se’s appearance and temperament, they boldly presented the initial concept of replacing dresses with suits.
I originally thought that if Jiang Se was lacking in his own conditions, he could rely on post-editing to achieve the effect that ELYSEES wanted.
But after really seeing Jiang Se herself, the styling team realized that there was no need to edit the picture, her own body and temperament were enough to hold up the suit, and she also held out a more amazing feeling than expected.
Everything is ready. In the shooting process, the team is ready to shoot the exterior scene first, and then enter the studio to shoot the interior scene.
ELYSEES signed a contract with the government to win the use of the road section not much time. During the whole process of this short film, the time taken by Jiang Se to drive a leopard vehicle into the advertisement took up four-fifths of the expected video effect. This section is quite important. .
The road sections that need to be driven outside have been cleared out, and the cameras are in place. From the battle of this advertisement shooting, it can already be seen that ELYSEES company attaches great importance to this advertisement, specially invited famous directors to direct the mirror, and the lineup is not lost. A European and American blockbuster.
Under the clean and bright blue sky of Rome, in front of the very special-style buildings, ELYSEES vehicles have parked on the side of the road.
For a while outside, the crowds were already standing there watching the lively. Leopard's vehicles attracted most of the crowds onlookers for lively discussions, and the leopard was dazzlingly beautiful in the sun.
The director is an Italian, bearded middle-aged man. He is explaining the content of the filming with Jiang Se.
The content of today's advertisement is to express some sad, angry, and unwilling emotions in it, "Get out of there and you will get in the car."
The director probably talked to Jiang Se about the filming process, and Jiang Se nodded.
This time, the advertising plan has been communicated with ELYSEES, the advertising planning team and the director during her visit to Italy, and Jiang Se knows the content of the story well.
Before the filming officially started, the two parties had already practiced. In one sentence, Jiang Se needed to get out of the office building and get directly into the car.
During this period, her emotions need to be suppressed, so that the audience can feel her emotions instead of being indifferent.
This is not difficult for Jiang Se. As an actor, it is natural for her to control her emotions. After communicating with the director and confirming that there are no other problems, the director gave a gesture of preparation, and all staff members Returning to his position, the photographer can start working as soon as Jiang Se comes out.
As the director shouted ‘start’, Jiang Se emerged from the glass door of a building, and the photographer who had been waiting outside the door immediately aimed the camera at her.
She stood for a moment, her eyes were a little red, and she obviously had a swallowing action under the lens, as if to forcibly hold back tears, the lower line of her jaw was tight and her eyes looked far away.
Such a subtle movement easily revealed the previous director's request to make her sad and disappointed but not to lose her temper.
Standing not far from the director, Chen Shan smiled satisfied when he saw this scene from the monitor on the side.
She stood for a moment, strode down the stone stairs, her eyelids drooped, covering the water in her eyes, but her steps were unhurried.
With just such a shot, even if there is no script or a brief introduction to the narration, most people can see that she should have been wronged before she rushed out of the building.
Even if she has more imagination, she can guess her identity and the content of her job from her dress and temperament. Maybe she is a well-educated woman with extremely strong restraint. At this time, she reveals sadness and helplessness. It didn't make her gloomy, it can be seen that her willpower is not weak.
Her stilettos made a crisp sound when they stepped on the steps. All these scenes are romantic and charming, and this fascinating scene is obviously the feeling that ELYSEES needs.
After all, the time of an advertisement is too short, even with ELYSEES's strong economic strength, after the advertisement is actually edited and put on the market, it will only take two or three minutes at most. Most of the highlight is on the new Leopard model of ELYSEES. There is not much time left for Jiang Se to perform personally.
She has to combine her entire story with Leopard's car to produce an effect of 1+1 far greater than 2. This is the time for acting to take effect.
Although Jiang Se's footsteps are calm, the speed of the stairs is not slow. In five or six seconds, she has already walked down ten steps. At this time, the director raised his hand and shouted:
"OK." It means that this segment has been filmed.
Standing behind the director, Michelle witnessed the scene where Jiang Se came out of the gate from beginning to end, and was very satisfied with Jiang Se's performance in this segment.
But when Michelle played back with the director and saw Jiang Se’s previous performance from the camera again, she had to admire that the company’s vision for the selection of people was indeed outstanding.
Jiang Se's overall aura is very strong. The adjustment of facial expressions and body language allows her to easily control the entire scene in the camera. She put on this suit and walked out of the building without any violation.
The feeling that the director wanted was incorporated into the micro-expression on her face, and she looked at her as she spoke, her jaw clenched, and the lines contracted quite brightly and neatly, and the pride of refusing to admit defeat came out of her.
"very good."
She complimented, and the director was obviously very satisfied. After replaying it several times, he confirmed that the first segment was filmed, and he was in a good mood to prepare for the next filming.
Jiang Se also paused for a while and rested for fifteen minutes. The stylist and makeup artist came forward to rearrange her clothes, hair and makeup, and carefully smoothed out the wrinkles on her suit and pants, and waited until the second stage to start shooting. , Jiang Se stood at the position where he stopped shooting.
Photographer No. 2 aimed at the door again now, and an elderly gentleman also came out of the building and saw Jiang Se in front at a glance.
He raised his hand, as if to summon Jiang Se.
The person walking in front did not stop because of his call. Jiang Se walked straight to the place where Leopard was parked. When he approached the vehicle, he untied the buttoned suit jacket neatly, revealing the high waist inside. In the umbilical short jacket, she is glamorous and compelling in the camera. Leopard's car door opens, like a hawk with wings, waiting for her to conquer.
In front of different cameras, she and the old gentleman chasing behind him formed two completely different feelings, one representing youth, vigor and unrestrainedness, and the other representing the depth, elegance and longevity accumulated over the years.
Michelle remembered the scene when Jiang Se unbuttoned the jacket, and felt very sensible. In retrospect, her every move when she unbuttoned the jacket was consistent with the ‘breakthrough’ that ard wanted for this sports car.
Michelle felt that her eyes were not very useful, and when she was about to let the director enjoy it when he replayed the film later, he didn't expect that the director frowned, hesitated for a while, and made a pause. , This paragraph was'NG'.
"Is there anything that is not ‘OK’?"
Seeing this scene, the work team was a little nervous. Several people had the same idea as Michelle. They all felt that the previous scene shot was quite perfect. The director motioned to the second camera to replay. After a certain moment, he pointed at the camera. Men's collared shirts:
"It should be stiff here, and not allow a trace of wrinkles."
The man represents ELYSEES's consistent concept of ‘extreme perfection’ and cannot tolerate the slightest error. This section is about to be retaken. Before Michelle spoke, the mobile phone she was holding vibrated.
Michele answered the phone, originally wanting to go to the corner, but she couldn't help but exclaimed before she even moved forward:
"What? Mr. Gallo has come here?"
As soon as she finished speaking, the staff who heard her on the scene were shocked.
The news of Garro's arrival was received by the company yesterday, but the executive just arrived in Italy, and the itinerary sent back to the company did not go to the scene to watch the advertisement and shoot.
Michelle hung up the phone with a serious expression.
Garro rushed to the scene when he arrived in Rome, obviously because of the importance of shooting this commercial.
After all, with the rise of the China market in recent years, it has reached a level that is enough to make ELYSEES headquarters pay attention to it. The increase of spokespersons this time makes ELYSEES's reputation in China a crisis, and he can't help but not pay attention.
"Garo is almost here. Just now the company received a call from Garro's assistant. After he got off the plane, he did not go back to the hotel, but rushed to the scene in the company car."
People from the company also rushed over after learning the news. Michel calmed himself down and ordered the news of Garo to come down one by one, so that all staff could be more cautious when shooting.
Gallo came here very quickly. When he came, Jiang Se happened to be in the second remake of the second segment. The reception staff in the company had not arrived yet, and he caused a commotion when he came. For a perfect director, it is naturally intolerable~EbookFREE.me~ This section is'NG' again.
The person in charge of the company saw this scene as soon as he came, and Michelle felt a little bit in his heart. Garo took three assistants. Someone had already prepared the chair for him. The director briefly communicated with him the previous shooting in English. .
He was about 50 years old, his dark blonde hair was already a little gray, and he wore gold-rimmed glasses on his face. He looked gentle, but he controlled the scene as soon as he came.
After understanding the shooting process, and briefly listening to Michelle’s report on the shooting situation in the past few days, he pushed the frame of the frame. When the director repeated the first scene that was successfully filmed before, the executive officer The tight face eased a lot.
The charming Hua Xia beauty in the lens perfectly combines simplicity and grace, and a short picture has easily caught people's attention.
Outside the camera, she is tall and charming, and she interprets her own unique charm in a suit. At least from the first video so far, the shooting of leopard advertising is going quite well.
When Jiang Se stepped on high heels, Mo Anqi was still in her ear explaining the reason for the temporary suspension of filming.
Jiang Se had already understood the information of Garo as early as a few days ago. She came over to say hello, and the advertisement has not yet been launched. At present, we can't see the response of Jiang Se's endorsement of the leopard series, so Garo's attitude is only mild. Zhong is a bit strange and not affectionate.
This is already a very good start. Jiang Se knows very well that for Garro, closeness and respect are based on the substantial benefits she brings to ELYSEES after she endorses ELYSEES. If ELYSEES filmed her this time Once the advertisement is launched, the market response is not good. It may be difficult for her to get the real smile from the CEO of ELYSEES in the future.