Chapter 1040: Too expensive (request for a ticket)

Feng Yu arranged for Kazuo Kameda to go to the camera company to buy digital patents and related technologies. Right, the camera company, called Kodak!
Masaru Kamata promised Feng Yu that he would buy the technology in the shortest time and at the best price.
The reason for letting him go is not Ralph, because Masako Kameda is an islander, this time in the name of the island company. The island country is in the world of digital cameras, but it is the world's top, which can depress the value of these technologies and patents, and will not make Kodak suspicious.
Kodak does not attach importance to digital cameras at this time. They are also afraid that this development will affect the market of their traditional cameras. Therefore, they have always suppressed the development of this industry with their own strength.
Although their digital technology is the world's top, in terms of corporate revenue, digital revenues are just over 15 percent, but digital and traditional investments are nearly one to one!
This has caused many shareholders to be dissatisfied with Kodak's president. He believes that his decision has reduced the company's profits. If you only use traditional cameras, their profits can be increased by 30%!
When Kamei Masato was contacted, Kodak’s shareholders expressed their agreement. Many shareholders said that they should package the entire digital business, rather than selling only patented technology. After all, selling patents and technology is not very good, it will make people think that Keda funds have a problem.
However, some shareholders believe that the patent technology is also good. After all, they still have some R&D personnel. They can profit from selling technology or technology licenses just like some research institutes. This is also a good profit path.
After selling these technologies, their digital projects will not lose money, but make money. Since this project can make money, why not continue research? In the future, if digital technology is really mature, they will not fall behind other companies.
There are also several shareholders who believe that these technologies and patents should not be sold. After all, they have invested so much. Just set a two-line parallel strategy, how can it take three years to see the effect.
In recent years, many digital camera products have been upgraded, and it has been a matter of years to compete with traditional cameras.
However, all shareholders do not think that digital cameras will replace traditional cameras in a short time!
Masako Kameda asked Feng Yu's opinion. If you can acquire Kodak's overall digital camera business, whether it will be acquired or not, you may have to spend more money.
Kodak has the most patented camera technology in the world. For more than 100 years, the company is just an astronomical figure.
If you go to Kodak's brand, the business value of digital cameras will depreciate. To put it simply, the same camera, with a brand that no one has ever heard, and a brand with Kodak, can have a price difference of more than two hundred dollars! The added value of Kodak's brand for cameras is so high.
It is also because Kodak's brand value is too high, so that their digital product sales are not so good. After all, the brands of four stars, monks and nuns are not small, and the products with the same performance are sold at a much cheaper price.
What's more, other companies are mainly pushing digital cameras. Only Kodak is the main push camera, because they also have film washing shops all over the world, which is also a big part of their income.
And their film sales volume is also the world's number one, and the profit is not low.
Feng Yu thought for a moment, if it can be acquired, then it is not bad, mainly to see the price. If you are cheap, you must buy it and come back to produce a camera. At least you can occupy the Chinese market, and you will never lose money.
If it is too expensive, then it is not necessary. Going abroad to compete with other brands is very stressful. Anyway, this digital camera is also a ten-year life. Ten years later, it became popular with smartphones. At that time, various camera apps were much more fun than digital cameras.
And those who really play digital cameras are those who are photography enthusiasts, but how many photographers can have?
However, if you can digital cameras from digital cameras, then development will undoubtedly be much better. It’s just that the technology inside is very different. At least Kodak doesn’t have it, and monks and naves have already been involved.
In the next six or seven years, traditional film cameras will be phased out. At that time, movies were used, and digital cameras were used. It is light and has a large amount of storage. It can also be copied to a computer for cutting. The important thing is that it is not afraid of taking dozens of shots of a lens, resulting in high film cost and rising production costs.
Digital shooting is nothing more than taking up a little storage space, which can greatly reduce the cost of shooting. Even the small dv will become popular, and the fun of self-portraits is what many people like.
Well, as for shooting outside the room or in the room, this is not much described.
The popularity of digital cameras is not unrelated to the development of computers. Many people are willing to take photos, but they are not willing to wash them out. Especially after seeing out the photos, many photos are not satisfactory and they feel wasted money.
And digital photos save the trouble, directly on the computer, even on the camera, you can delete some photos that you don't like, and the prints are definitely filtered.
However, when Kazuo Kameda told Kodak's offer to Feng Yu, Feng Yu was forced.
"What do you say? Digital camera business, $4.6 billion?!"
This can not be said to exceed Feng Yu's budget, but more than ten times!
Feng Yu’s inner budget is within five billion US dollars, and he has advanced digital photography technology, including corresponding patents. If he can pick it, he still wants to pick it out and filter out some less important technologies.
He thought that Kodak might ask for a high price, but did not expect it to be so high!
"Boss, their technology is really very good, and many of them are their exclusive patents. I am confident that within four billion dollars, the overall business will be won."
Kameda Masaru said that for four billion dollars, the boss is not able to get it. Every time the boss is optimistic about the industry, it is not soft.
"Do not buy! Too expensive! You will choose some optics, electronic technology, other technologies, you can choose to buy authorization, or develop your own."
Feng Yu originally wanted to graft a digital camera onto a mobile phone. Four billion dollars, that investment is too big! Feng Yu will also reserve funds to wait for the acquisition of Amd's shares.
Masaru Kagawa knew that he had misunderstood this time and immediately said to Feng Yu: "The boss can rest assured that only part of the technology and patents, or patent authorization, can not be used for five hundred million dollars. Even I can They signed an agreement and they later researched what is better and better technology, and we have the right to purchase."
"Well, just talk in this direction, save the province."
Hang up the phone, Feng Yu shook his head, the local tyrant's money is not resistant to flowers!
... (to be continued.)