Chapter 1217: Beverage Union Status

Feng Yufei returned to the Magic Capital, and the product sales of the beverage giants have recently fallen into a bottleneck.
At the beginning, he integrated the domestic beverage industry resources, and then exported to Europe and the United States, into the large supermarkets, but it took a lot of effort.
At the beginning, sales growth was also very gratifying, but it did not make money. One is because the products are transported from the country in the past, and the other one, advertising costs and other publicity costs are not low. How much is it worth to have a prize promotion?
With the emergence of bottling plants in Europe and the United States, transportation costs have fallen, advertising costs have slowly declined, and sales of products are still growing slowly, and they have also made profits.
Among them, Le Haha, Jianbao, Huiyuan, Leyi, and Coconut Juice are the main products. These companies have a certain brand awareness.
In Asia, Le Haha, Jianbao and Coconut Juice are the best. In Europe and America, Le Haha, Jianbao and Huiyuan are more recognized, and the products of Leyi are the worst.
No way, Le Yi always wants to do things, wants to do everything, and also wants to innovate.
Seeing that Le Haha made a refreshing series of carbonated drinks, the two suppressed music could not lift their heads, so they thought that carbonated drinks were very promising.
They also produced carbonated drinks, which tasted sweeter than refreshing, but they made the same problem as previous generations, that is, the advertisements went out, but the products did not keep up.
Dealers want goods, they actually said no!
The dealer was mad at the time, tm was out of stock, what do you do advertising, your company has money to burn it?
So the domestic dealers have aversion to the music, if it is not happy to have their own sales channels in the South, I am afraid that they will lose money last year.
Le Haha and Jianbao have tea drinks, and it’s hard to see what’s going on. Isn’t it just a drink made from tea leaves?
The last time it was made too sweet, this time the music was gone too far, their tastes were very light, and they tasted like real tea.
You drink like tea, what else do you buy? Drinks, taste is very important. Tea is made into a drink that is acceptable, and you have to have a drink!
When you look at it, there is no way out on the drink, so let's innovate on dairy products.
So they started to innovate in the taste of yogurt. You are not happy to introduce fruit yoghurt, we also get it. There is also the introduction of high-end dairy products, which is twice the price of traditional pure milk.
This time, there is not much problem, but unfortunately there have been several dairy companies in China at this time. Others have the natural resources of the pasture and the sales of dairy products are better.
Le Haha did not dare to make pure milk, and the music was actually done, the price was higher, and naturally it failed.
Then the music decided to start with the functional drinks. They cooperated with the Blue Bull Group of Thailand to produce blue cattle and their own mobile drinks. The blue cattle are canned, and the mobile is bottled.
Among them, the blue cow is similar to the original blue can, and the main one is vitamin.
In the past life, Lan Niu entered China earlier, nor was it a joint venture. At that time, there was no Lehaha's original drink, so the Blue Bull developed very well.
In this world, the original force first appeared, and it was a blue can. Although the blue cow is a gold can, the blue cow head logo, but listening to the name, people feel that this is imitation.
In fact, the Blue Bull was invented earlier, but the Chinese did not know.
That move, the taste is also general, vitamin functional drinks, this concept is good, but many people drink, said, no effect, not as good as the original force.
That is for sure, the Force contains the . How can a refreshing vitamin drink be refreshed?
This is the case with music, and it goes farther and farther. From the original core of the beverage major alliance, gradually detached from the core, it is almost .
Competition in the mainland, however, is not good for overseas sales. When it is profitable, it is embarking on the road of joint ventures. Unfortunately, it is still unsettled.
The original companies such as Xu Yusheng and Zhenzhen gradually withdrew from overseas markets, and they began to focus on the domestic market. Because they found that after looking for a bottling factory for the beverage big league, their cost is not low, and the propaganda can't keep up, the taste is not liked by foreigners, or don't toss.
In the country, their products are still selling well, even abroad. However, they are different from the happy anecdote. They are actively looking for Zong Qingxian to discuss, and we will not participate in overseas. If there is a contract problem, then we will continue to provide some products. If the contract is okay, let us launch it.
Others are so sincere, what can Zong Qingxian say? He was not happy with the original. After all, these products are bundled in Le Haha, Jianbao and other products, in order to enter those big supermarkets, without them, Le Haha and Jianbao can put more products.
As for saying that they gave up the overseas market and focused on the country, Zong Qingxian did not worry at all. The domestic competition with Le Haha, that is, the establishment of treasure, that is their own people. It is not necessary to say that the coconut juice is a special offer for the national banquet. The taste is really good. I have made a coconut drink, and I have not quit.
Huiyuan is specialized in making juices, pure juice drinks, and the market positioning of Lehaha and Jianbao is different. Everyone has little competition. And Le Haha also joined the Huiyuan, although it is only a shareholding, but it is also a person. Mainly Huiyuan needs a good sales channel, and the best sales channels for domestic beverage products are naturally Le Haha.
The Rising Sun tea drinks are also sold in general, mainly because they have a good market in the province, and if they go out of the province, they will not be embarrassed.
As for Feng Yu, who has been very optimistic about Jia Duobao, he is not warm and still develops the market slowly on the southeast coast. It is said that this year is OK. They also gave up the European and American markets. The people there did not have the concept of getting angry. Their core selling points could not be reflected.
And Jianbao, is also in contact with Jiaduobao, intends to buy shares. If it succeeds, then it is even better. It’s a pity that the coconut juice company that Baobao has always wanted to buy shares has not been successful.
As for the two music companies, there are drinks from the same company, Kang Shuaifu, etc., which can only be active in the countryside. Their rural encirclement of the city plan has only succeeded in half.
In the rural market, their product recognition is not bad, but after entering the city, no one likes it. No way, no TV commercials.
They are now relying on wall advertising to promote, it seems special lo!
And Le Haha, Jianbao, etc. also began to develop the township market. Not only did the two music fail to break into the city, but their sales space was further squeezed. At the beginning, the two music companies that cooperated with the same and Kang Shuaifu regretted their death.
At that time, they said it again, and they also had a certain reputation in the capital city. Now, after cooperation, the popularity is getting lower and lower. In the next two years, I am afraid to withdraw from the Chinese market!
Feng Yu came over this time, just to discuss with Zong Qingxian, how to develop overseas markets in depth!
... (to be continued.)