Chapter 1254: New model license


Li Mingde and Feng Yu reported good news, saying that sales in Europe and the United States were no problem, and that madfield responded, but it was also affected by it. In particular, the profit of madfield this year will definitely be lower than expected.
But Feng Yu feels that things will not be that simple.
Feng Yu is not worried about the counterattack of Madian. Feng Yu is not worried about any company in the world. However, if the car companies are united, it will be very serious for the Bingcheng Machinery Manufacturing Group.
Sure enough, Feng Yu’s worry was not unreasonable. Li Mingde came over the phone the next day and told him a bad news.
Madfield further cooperated with one gas, and authorized a joint venture between the two models. At the same time, it paid a sum of cash to Madian.
But they are also very ghosts. They insist that the cooperation period is not extended. That is to say, these two cars can only bring profits to the crazy field for more than ten years. After more than ten years, this joint venture is crazy. Will become a wholly-owned subsidiary.
This kind of condition is actually very detrimental to Madian. Equivalent to their constant sales of model technology to the joint venture company, to help improve the technical strength. Although the cars produced afterwards, Madian can also get some profits, but it is too small, compared with their joint ventures in Europe and America.
When the mad field cooperated with the company, it planned to use the joint venture company to launch their crazy brand, thus occupying the emerging potential market of China.
Then they rely on exports to China to get more profits. It would be even better if the joint venture’s shares could be upgraded in the future. If they can't, they will make joint ventures with other car companies.
However, at this time, the leaders of Huaxia stopped the joint venture of the new factory. In the past few years, it was impossible for the Chinese car company to continue to appear.
This is of course the result of Feng Yu’s efforts. He will talk about the shortcomings of this foreign joint venture. If there are some joint venture factories every few years, what is the significance of the previous hard negotiations? The contract has expired here, and a new joint venture plant has emerged there. Isn't the market a full-fledged joint venture car with various foreign brands?
If you really want a joint venture, you should also let the other party out of technology, develop new models and keep your own brand. Or use the foreign brand, after ten or twenty years, those car companies are even the end of the joint venture, the private brand has no visibility, and will be in trouble.
The above leader heard that it seems that Feng Yu said it makes sense. But in specific cases, they still have to study. Therefore, the matter of the foreign joint venture car enterprises was suspended, and they were thoroughly researched before deciding whether to reopen.
In any case, Feng Yu’s goal has been achieved. This can greatly inhibit the invasion of foreign brands, although they have already invaded.
Originally, Feng Yu also believes that in this way, the major car companies will definitely get the above instructions, research and develop their own brand cars, and promote their own brand cars. The above also implies that if the quality of the car is qualified, it can be given to some official car purchase orders, which is considered to support these car companies.
The people always have a kind of mentality. When the official is sitting in the car, it is definitely a good car! Just like the domestic red flag, Jeep, etc., and later the joint venture car Poussin, all of them were used as official vehicles, and they entered the line of sight of the people, which was regarded as a good car.
After purchasing the official car in this way, it will form a kind of psychological suggestion, and it is also a propaganda for these state-owned brands.
The above leaders can be said to be well-intentioned, but they did not guard against this trick of madfield. According to the contract, they need to continue to provide new models to the joint venture company, but it was originally planned for two years, and now it is ahead of schedule.
For a gas, it is obvious that it is easier to produce a joint venture car, the technology is more mature, and less capital is needed. The amount of money required to develop a car independently is not a small amount, especially after the impact test.
Unexpectedly, things have not yet ended. The joint ventures of other car companies in China have also been authorized by new models. These were only imported before.
These models have a certain popularity in China. After the domestic production, although the price will be reduced, it will not be reduced too much. However, many people should know that the price of imported cars is about three times the CIF price. After the joint venture, there is no such high tariff, but the price can still be high and the profit is greatly increased.
In front of these car companies in China, there are two roads, one is to vigorously produce these joint venture vehicles, the profits are higher, although it should be distributed to about one-third of the joint venture parties. The other is to work hard to develop their own brand cars, but also need to invest a lot of money, and to abandon the high profits of the joint venture car.
This profit is not a small amount, and even the profits of many cars can reach 100%.
Those car companies that have been joint ventures now have new models, and also cover the middle and low-end cars. After the news was known by Li Mingde, he suddenly felt trouble.
They can't make those car companies give up the production of joint venture cars. After all, the major shareholders are still state-owned shares, and the money they earn is also national. If you keep on suggesting, or even the shortcomings of the joint venture car, you will not be happy with it.
Why, your private joint venture can make money, and our state-owned joint venture can't make money? You are not saying that technology is very good, what are you afraid of?
Besides, getting new model licenses, those car companies have also improved some technical strength.
The above leader replied that we can use the money to sell the joint venture car to develop our own car brand. Otherwise, where does the R&D cost come from?
After Feng Yu knew the news, he also felt some headaches. This was the case in the past Huaxia. If it wasn’t for the rise of Li Dafu and others, the past Huaxia would have no car brand.
The red flag car, although still there, is not recognized at all. The technology is backward, the shape is not beautiful, the interior is also general, the performance is more general, the price is cheap, but the people who buy it are not many, because there are not many people who are good at repairing this model. (.)
The car is inevitably damaged, even if it is not bad, it needs to be maintained. After-sales service is very important. The 4 stores of Songjiang brand cars are not mentioned, and there are many private repair shops. There are also many repair shops for Volkswagen, Madfield, Biantian, and Fu Te.
But you said that the repair shop of the magic car and the repair shop of the red flag car, it is rare. Even some small bread repair shops are much more than these.
Such a vicious circle, then its own brand will gradually decline. Former Red Flag launched a concept car worth 5 million to showcase its new technology, but the red flag car is not selling it? One of the most profitable, the most popular, is still crazy and the public.
"Feng, do you want us to announce the true cost of those joint venture cars? Let them be forced to cut prices?" Li Mingde came up with a trick to get a salary.
Feng Yu shook his head, this move was too damaging, and hurt the interests of those car companies, but also hurt the interests of state-owned assets, so that Songjiang cars can become the target of public criticism.
Think about other ways.
... (to be continued.)
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