Chapter 1302: Strategic product (subscription)

In the second quarter regular meeting of Taihua Holding Group, Feng Yu was very rare to participate in the Magic Capital, and this time, Feng Yu also had some words, and wanted to talk to the representatives of the subsidiaries.
After learning that Feng Yu also participated, Liu Chuanzhi, Li Mingde and others also came to participate. They used to let the general manager and president of the company come to the meeting.
"...I will talk about this. Below, please let Feng Yu, Chairman of the Taihua Holding Group, speak for you."
After Zong Qingxian finished, the applause was thundering. These people are very admired by Feng Yu and think that there is Feng Yu, they have theirs today. Every time I talk to Feng Yu, they get very big.
"I don't usually appear in the company. The company's business is more than Yang Zongxian and several other company executives and executives of various subsidiaries. In fact, I can't compare with you in the company's management."
There was a good laugh from the audience. They all thought that Feng Yu was joking. What Feng Yu said is true. If he wants to manage such a large enterprise, he really can't.
"Of course, I think I will give you the treatment. I dare not say that it is unique, but it is definitely the top of the industry. You treat me with sincerity, and I treat you with sincerity. Although I am a major shareholder, everyone is also a shareholder. The company is everyone's and it's all of us."
"Of course, today is not a commendation meeting. Otherwise, if you contribute to the company, you can't finish it tomorrow. Some people don't go home at night. I am afraid that the family members of the company's leadership will slap me back to Huang Shiren. ""
Everyone laughed again, and they were very touched by Feng Yu. Feng Yu has always respected them and never erased their credit. This is very comfortable.
Among most of the subsidiaries, Taihua Holding Group is an absolute controlling shareholder, but Feng Yu does not even intervene in personnel appointments, which makes them all admire.
It was not that no one thought about starting a new stove, but after considering it, they gave up those ideas. When a person has already made a name for himself, it will be difficult to abandon his current achievements.
And they also have a hard time taking away the benefits of the current subordinates, the company, they can not give it now. As for the in turn to annex the shares of Taihua Holdings, they no one dare, Feng Yu that he is home, can easily crush them. Not to mention, Feng Yu's relationship with the above is still very good.
"Well, the joke is over, and it is a good news. Today I want to talk to you about strategic products. The strategic products I am talking about, also called strategic products, can also be understood as product strategy. Product strategy, brand strategy, corporate strategy They all have the same and are different."
"For example, I believe everyone can understand what is called a strategic product. Lao Li, I take the car as an example, you have to listen carefully. The same car, the world's largest car company, has more than 20 sub-brands, also Participated in a number of car companies, the real car giant. The original car used to occupy more than 70% of the market share in the North American market, but in the past ten years, the market share is declining, now On the contrary, it has been surpassed by the country's car companies, and European car companies are still eyeing. So, the same car has a serious problem in its corporate strategy."
"In terms of corporate strategy, the island's cars use small, low-energy, while the cars in the country are high-fuel-consuming models, and fuel efficiency is very low. Oil prices continue to rise, which is not a small economic pressure for car owners. At this time, the same use seems to have taken countermeasures, or the three major North American car companies have taken corresponding measures to re-profit the company."
"At this time, the island car not only did not increase exports to North American cars, but instead restricted exports independently, giving the three major North American car companies a chance to breathe. It seems that this is a decision-making mistake, but in fact this is a long-term strategy. At that time The island car companies began to lay out the European market, and North American car companies, especially the same use, fell into a misunderstanding."
"They think that the big car is still the favorite of those people, so they don't enhance their competitiveness in terms of energy consumption. Instead, they think that the winter has passed and spring is coming. The saddest thing is that all brands support it in order to increase sales. The brands have not been effectively integrated and operated independently. They have not been able to combine R&D, manufacturing, marketing, and service, resulting in a significant increase in their costs."

Multi-brand strategy is to subdivide the market. Different brands target different markets, but there are too many brands, consumers have difficulty in choosing, and they also increase internal friction. That is, there is also a difference between their brands’ products. Small competition."
"And these problems are brought about by me, the problem of strategic products. The same use of enterprises, the lack of models that can really pull the global strategy. For example, those sports cars, there is a model that sells for a decade or so, enduring. When it comes to stupid people, everyone will think of the Accord. When it comes to madfield, everyone will think of Corolla. When it comes to the public, everyone will think of Santana. When it comes to the same use?"

There are so many sub-brands below, but there is no one that sells all over the world. The global strategic models consume a lot of money. The Accord alone, for example, has been selling for more than 20 years, from generation to generation, and every time the technology is updated. Not so complicated, but after the emergence of the new model, it will sell well all over the world."
"This kind of single product sales king has a huge advantage, that is, it greatly reduces manufacturing costs and greatly increases the profit of single products. I said here, do you think of anything? Yes, it is a best-selling product."

Everyone understands that when production increases and scales up, it is easy to reduce costs and increase profits. You see Philips, a razor, can sell tens of millions, how much profit should there be? If he is dozens Selling tens of millions of dollars, the profit will be reduced a lot."
"I said the strategic products, you can easily understand as a best-selling item, star products. Even if we develop very few new products in the future, but impressive, sales are good, then we are successful. So we develop any Products must be divided into primary and secondary, there must be at least one main product."
Just like the a6, Camry, Accord, etc., which are everywhere in the past, this is the main product. Of course, there are other models, but they are not recommended. A product that can sell for ten or twenty years is not a backward performance, it is precisely its strong performance. Otherwise, when there are so many new products, why do consumers still love this product?
"This is the same on the Internet. Every network company must have the most remembered points. For example, the penguin group's oq, salary news, blogs, fox forums, videos, Netease games, E-mail, thousands of searches, Chinese Chinese nets, etc."
"Enterprise strategy, everyone understands that everyone has also participated in corporate executive training courses held within the company, but this strategic product, I hope you remember. Our goal is simple, is to make money!"
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