Chapter 1309: Wine empire

Feng Yu wants to be a shareholder in Budweiser, and it is not a matter of heat. Budweiser is the largest beer brewer in North America, and even the world ranks first at this time, but now the price of beer has not risen, and the profit is not as high as before.
Before the reincarnation of Feng Yu, Budweiser InBev, the oligarch of the world beer industry, occupied 20% of the world market share, with a profit of 40%!
It is also that they have increased the profits of the entire beer industry. This is the advantage of the oligarchs. Other companies cannot fail to comply, and no one will be able to withstand the money.
The most important point is that Budweiser has very good sales channels in Europe and America. Don't look at them now they only sell beer, but they are the world's top consumer goods companies.
The focus of their company's operations is to focus on consumers and to use sales as a driving force to generate profits. It can be said that among beverage companies, Budweiser is also one of the giants. Although it is not as good as anecdote and anecdote, it should not be underestimated.
The development of the beverage major league has now entered a period of stability, which makes Feng Yu very dissatisfied. The market has not yet fully developed, it should be in a rising period.
The domestic market is still not saturated, the city is occupied, can't it develop in the countryside? Whoever said that rural people do not drink soda, who said that the countryside must be poor?
In foreign markets, in addition to Feng Yu's first supermarket to open up such a strong sales channel, there is no good new sales channel to develop successfully.
Budweiser has sufficient experience in sales, especially in the sales of drinks, and has very good sales channels. Once Feng Yu successfully participates in Budweiser, it is equivalent to helping the beverage alliance to open up a better sales channel.
Budweiser is the world's number one beer brand at this time, and its influence is unquestionable. And Budweiser's parent company, Bush, and the second-largest playground in the United States, the nation's largest chain of ice beer houses, is the second-largest can manufacturer in North America.
The soda in the playground is definitely very good to sell, and the cans can not only be filled with beer, but also can be filled with other drinks such as soda.
Bush, the parent company of Budweiser, was eventually acquired by InBev, but this time, why can't this company be acquired by Feng Yu? With Budweiser's technology and brand, coupled with good sales channels and markets, it is not impossible to acquire InBev in turn.
If one day, the world's number one beer brand is included, Feng Yu will be very sued. It’s nothing to be small.
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"Feng, can Budweiser really agree with your shareholding?" Zong Qingxian was a little excited.
If Budweiser is acquired by Feng Yu, then the promotion of Le Haha and Jianbao is the biggest. If you can get Budweiser's sales channels and advanced sales management experience, then Lehaha will become the number one beverage dealer in Asia, and there is no problem.
"Baiwei's shareholders will agree if they are sensible. Let me buy shares, and the benefits outweigh the disadvantages for them. And the price I give them will not lose them. They should understand that once we talk to Carlsberg, With the cooperation of companies such as Heineken, Budweiser will completely lose the Chinese market and even completely lose the Asian market. This loss is unbearable for them."
What is important is that Feng Yu wants to have a small number of shares, 10%, which does not make any decision-making power, but it must occupy a seat on the board of directors.
"Feng, I remember that you have always opposed foreign companies entering the Chinese market. Why did you want to take the initiative to cooperate with Budweiser, is it for us to haha ​​and build treasure?" Zong Qingxian's eyes were touched.
"Temporary cooperation, the advantages outweigh the disadvantages. And the technical support of Budweiser is also very good for the quality improvement of Bingcheng Beer. But it is not easy for Budwe to expand in China. It is not easy. Don't forget, each In the United States, Budweiser is different. In North America, Budweiser sells very well, but in Europe, isn’t Carlsberg and Heineken better sold? Even if it is China, foreign brands of beer are also Carlsberg and Heineken. Better."
"Baiwei's biggest competitors are Carlsberg and Heineken, which have not had much impact on traditional beer companies such as Bingcheng Beer. They are taking high-end routes, while ordinary beer companies are taking civilian routes. Beer can be added to the competition of high-end beer, but Budweiser can't produce ordinary beer."
Zong Qingxian’s eyes are bright, yes, after Budweiser cooperated with Ice City Beer, although Budweiser’s production and sales will increase, everyone’s competitors are different. Moreover, the ice city beer can further encroach on Budweiser, but Budweiser can not eat into the ice city beer.

Malaysia, South Korea, and the island countries also have good beer companies. We can also use the brand of Budweiser to make joint ventures with each other. When these beer companies are all earned, our market will be even bigger. In the joint venture, we have not been able to buy Budweiser's shares in reverse. In the future, if Budweiser becomes our Taihua Holding Group, then we will make foreign money."
Zong Qingxian did not expect that Feng Yu would like to swallow Budweiser, which is the world's number one beer company. However, Budweiser's assets are not high, Feng Yu wants to acquire, nor can't afford it.
However, Zong Qingxian always felt that this was not so easy.
"Feng, can this be achieved?"
"If you don't even think about it, it will definitely not be realized. I will increase the stock of Budweiser step by step. When I become a major shareholder, even if it is not a wholly-owned Budweiser, Budweiser will be under our control. !"
Even if it is impossible to acquire Budweiser at once, it is not too difficult to acquire Budweiser stock from those shareholders. Budweiser's share price is not high at this time, Feng Yu is slightly premium, and should be approved by some shareholders.
The hardest part is Bush’s parent company.
But if it's not a little difficult, isn't it very boring? Besides, as long as these Internet companies have a listing in the past two years, Feng Yu’s assets can rise a lot. If there are two or three listed companies, Feng Yu will cash out some non-voting stocks. It is not difficult to acquire Bush in full.
Bush’s assets at this time, including Budweiser, are not more than two billion dollars.
"Feng total, but this way, Ice City beer seems to account for a lot of cheap." Zong Qingxian frowned.

So I let you buy other beer companies, as long as they are acquired, they can be merged with Bingcheng Beer in exchange for part of the equity.

Feng Yu will not make a free wedding dress for Bingcheng Beer. If Bingcheng Beer wants to expand, it will definitely have to embark on the road of merger. By then, it will be merged by stock trading and other means, and it will also enable Taihua Holdings Group to Beer holdings have increased a lot.
Together with the Taihua Holding Group and the shares of the North Dazang, the influence on the ice city beer is even greater.
Feng Yu’s dream of the wine empire is not too far away.
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