Chapter 1341: Blockade publicity channel (1/10)
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Extraordinary Genius
- 穷四
- 1197 characters
- 2021-01-31 11:14:17
Feng Yu wants to buy back the national brands that were annexed by foreign investors, but did not intend to spend any high prices. The easiest way is to lower the value of the brand first, then buy it and re-advertise it.
Just like the establishment of Bao, the domestic market has been overshadowed by Le Haha, but last year online selection of netizens' favorite soda brand, ranking first is still building treasure, that is the memory of many people, accompanied by their growth.
The easiest way to drive down brand value is to reduce the brand's visibility. But the way to dig the black history of the brand and smear the brand, Feng Yu did not intend to adopt it, he did not want to ruin these brands. The way he thinks is to reduce the exposure of the brand and let people slowly forget the brand.
How to reduce the brand's exposure, this requires some cooperation.
The first is that Yangtai can't put advertisements for this brand, and secondly, large websites can't have advertisements for these products. However, if you take the product off the shelf and pay a minimum of double the liquidated damages, you need to find a loophole in the contract.
All along, it is the foreign companies that use the loopholes in the contract, which is cheaper for Huaxia enterprises, but this time, Feng Yu has to reverse, let those foreign companies know that it is not only they know the word on the contract!
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"Jia Taichang, the advertisement for these products, I think it should be removed." Feng Yu gave a list to Jia Taichang.
"Feng, the products of these enterprises, there is no conflict with yours? Even if there is, you can not put other products off the shelf, this will pay liquidated damages." Jia Taichang frowned, this Feng Yu can not It’s too bully. Our cooperation is good, but you can't come over and direct the work of our Yangtai.
"Jia Taichang, why pay the liquidated damages, we can clearly find their claim?" Feng Yu said sincerely.
What are we doing, we have to remove other people’s advertisements for no reason, and still find someone else’s claim? Other people’s money can be paid, obviously it is our breach of contract?
"How do we find them claim?" Jia Taichang asked with patience.
"According to our advertising law, they obviously deceive and induce consumers in the advertisements, causing the advertisements to be seriously inconsistent with the facts, and they can remove their advertisements, and this has caused damage to the credibility of our Yangtai. Of course, can they find their claim?" Feng Yuli said of course.
You said that their ads are illegal? Impossible, we have reviewed the ads at first.
"That was when you were censored, but you didn't seriously scrutinize it." Feng Yu found a step under Jia Taichang. "For example, this kind of laundry detergent advertisement says that after washing the clothes, it is the same as the new one." But the clothes you washed are obviously old. Isn’t this a deception?
"As for this, if you eat this, you can significantly improve your intelligence. Does my child need to go to school, can you become smarter when you eat this?"
"This Chinese toothpaste, what is the Chinese toothpaste, can this enterprise be foreign-funded now?"
"This shampoo, saying that after washing, the dandruff went without a trace, this is not scientific at all, no shampoo can do this."
"In short, the advertisements of these products have problems and are seriously inaccurate. This is fraud. We can not only remove their advertisements, but also pay the liquidated damages, and we can find their claims with confidence. What is wrong with this?"
Jiatai grew up with a big mouth and couldn't get together for a long time. This is an advertisement. Is there anything wrong with exaggeration? Who doesn't know that the washing powder is used, it is impossible to wash the old clothes into new ones. You are obviously a fallacies.
However, it seems that Feng Yu also makes sense. These advertisements are really exaggerated, but what does this have to do with your Feng Yu, is your company lacking advertising time? Even the only company in Yangtai that can change advertising content at any time is the company of your Taihua Holding Group. Even other central enterprises will not do it!
You are not satisfied with this, but you have to pit others? If this is done, what else do people think of us, can we still buy advertisements here?
"General Feng, what are you doing in the end?" Jia Taichang could not help but ask.
"Helping the Taiwanese to make money, isn't that obvious?"
"Feng Zongxi, let's not have a good relationship with this relationship. Are they offending you? Shouldn't it, they dare to offend you as the richest man in the world?" Jia Taichang guessed.
"Yes, they offended me, but not the kind of offense you understand. The list of products I give you are foreign products."
"It's all foreign products? Can't you, these are not the old brands of China. The Chinese toothpaste, how many years. And the drug, isn't it produced by our Beijing Pharmaceutical Factory? This shampoo is not Nanyue. Enterprise? How can these be foreign businessmen?"
"Moreover, even if these are foreign businessmen, what is the relationship with you? Do you still want to kill these foreign-invested enterprises?" Jia Taichang smiled.
"Yes, I just want to kill them. Not only will they kill their best publicity channels, but they will also kill their sales channels. Taihua Supermarket Group will completely remove these products."
"They are nothing for foreign companies. I also cooperate with foreign companies and welcome them to invest in China. But they can't use our national sentiments, sell their products under the banner of national brands, and profits are earned by them. gone!"
Jia Taichang shook his head: "Feng, you are a little bit extreme? Co-authoring allows you to go abroad to make money, not allowing foreign companies to come to China to make money? Besides, you have made these companies yellow, those factory workers What to do, what about the local economy?"
"I will take over and push them back again. And I can let these companies' products and brands go abroad, not just domestic. And although I do business abroad, I never use each other. National complex to promote sales."
Jia Taichang hesitated, and if he said so, these companies are also disgusting. You are a foreign company, under the banner of our Chinese brand, this is really a lie.
"Feng, even if you said that, for these reasons, the advertisements of those companies’ products will be removed. Some of them are too much. What's more, you still want me to ask for their claims. This is not a bit unreasonable. ?"
"Let's talk about the law. This law is not only in our country but also in foreign countries. These advertising ideas should be marked with obvious words before they are allowed to play. They are not in Chinese, they are not written. Is this not a difference? ?"
"Jia Taichang, this Taiwan will not lose money. If the advertisements can't be sold next year, all the advertisements, I bought them all!" Feng Yu said with pride.
Jia Taichang looked at Feng Yu: "Do you have to do this?"
"Must do this!"
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