Chapter 1356: Business brought by the show
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Extraordinary Genius
- 穷四
- 1229 characters
- 2021-01-31 11:14:21
Masako Kameda played a small means to let all the people who are holding the wind and rain, as long as they can receive the Discovery Channel, watched the "Wind and Wind - Wilderness Survival" program during that time period. After all, there are still many factories under the Wind and Rain Holding Group. There are also a large number of people who can always improve some ratings.
Then hired a group of network water forces, in advance to show the show, and by the way promoted the brand embedded in the show.
Although this has increased the cost of the show, the effect is obvious.
Just one week after the show ended, the people who explored the channel took the initiative to contact Masaru Kadori and said that the show’s first broadcast rights, they want it!
At this time, Masako Kameda began to raise the price. I didn’t know the popularity of the show. Now I know that the price will naturally rise a little.
In particular, Masaru Kaitama also requested that it be most difficult to advertise the wind and rain mobile phone and the wind and rain dv before and after the show.
Exploring the channel to buy a good program, mainly rely on selling advertising to make money. Now that you have snatched the best two advertising slots, how do we make money? They disagreed with the request made by Masahiro Kaita, but they can raise the price again.
However, this time, Kazuo Kasumi directly refused, and did not need to increase the price of the right to play, but the advertisement must have. It doesn't work before and after the show, so it's OK to insert two in the show.
The advertisements inserted in the program are more gold advertisements, and the exploration channel is even less likely to agree. But they also saw that this program is very suitable for exploring channels, and indeed can make money for them.
"Mr. Kameda, you are very good at this show, but the most suitable TV channel to play is our Discovery Channel, and we can work with us to ensure the greatest influence of your show. And our channel is also making money, you have to bundle ads. How do we make money?"
"Thomas, we only need fifteen seconds of advertising time before and after the show. It is not a lot of time to say this. And the Discovery Channel is good, but we have to make this show influential, but there is an easier way. You know Who is the producer of this show?"
Thomas frowned. "Who is it? Mr. Jeff? Or Mr. Jason?"
Thomas said that even the name of a gold medal producer, but saw the disdain of Kamen Masao, it seems that the two are simply not worthy of the same as the producer he said.
"Isn't Spielberg not?" Thomas sneered.
"Spielberg? I also want my boss to give him the opportunity to meet. This show is made by my boss. Who is my boss, you should know?"
"Is it the chairman of the storm holding group, the world's richest man, Mr. Feng Yu?!" Thomas widened his eyes.
If this program is produced by Feng Yu, then when you promote it, grab this selling point and you will definitely attract more people's interest. Look at that Donald, not the big real estate developers in New York, the programs are so popular.
It’s so attractive to be replaced by the world’s richest man, Feng Yu, who will be Bill Gates stepping on his feet!
Masaru Kamata nodded slightly, and his face was proud: "Now do you think that the TV channel we put on this show will lack ratings?"
Does Mr. Feng Yu personally promote this program?
Thomas asked excitedly.
"Of course not. Don't say that the production cost of this program is not the top. Even if it is a billion-dollar production, my boss will not be interested in personal promotion. His time is too precious. Who do you think he can afford to promote? However, the producer of this program can be labeled with my boss's name. My boss has already agreed. How do you know how to promote it? I think you know better than me?" Kameda Masao relies on the sofa and raises his legs.
After this condition was thrown out, he did not believe that the other party could not agree. If it is not the boss who said that the advertising time before and after the program must be used, according to this point, Masaru Kaitama can talk about the price of the first broadcast right 50% higher!
It is not just this program that Kameda Masao wants to sell. In fact, the more important thing to promote is the advertising products inside, including direct advertising and product placement.
"This...the price, are we discussing it again?"
"The price can't be lowered anymore. The quality of our show is here. And I can give you some other preferential conditions, you will be satisfied."
"This program is produced, and the surrounding development is handed over to you. The products developed are profitable. We account for 60% of the accounts. We account for 60% of the total, including books, mobile applications, games, clothing, etc."
The peripheral development of a product can also obtain extremely high profits. This kind of routine, Kamei Masahiro sees too much in the country of rice and the country. What's more, Feng Yu also specifically emphasized this point.
The development of the surrounding area is handed over to us? But we have our own clothing brand, which is different from what you implanted.
"This can not be discussed, clothing must promote ours, but the agent of overseas garment processing and sales can be handed over to you, the design and quality of our clothing, you do not have to worry at all. And game development, sales, we can also help, And does not affect the profit sharing between us."
"The major shareholder of Amazon is also our group, so we have the most say in the sales of books and online sales. Other dolls, models, etc., are handed over to you, but you are responsible for the promotion of all these peripheral products. And it's free."
Masaru Kaitama said very clearly that we have copyright, part of the development, production and sales, you are also responsible for propaganda, development, production and sales, in order to separate profits.
Mainly this show was broadcast on the Discovery Channel, so this neighborhood is best promoted on the Discovery Channel, and they originally had similar development experience, otherwise Kameda Masao will not talk about it.
"The cost of our promotion can be very high. Do you also provide some propaganda as appropriate? For example, in the right of broadcasting the network, bundle the advertisements of these peripheral products?"
Masaru Kamata has promised without hesitation, although it will reduce the cost of some of their rights to play, but in the surrounding products, should be able to earn back.
Feng Yu originally wanted to sell dv, highlighting the convenience of carrying this dv product, the shooting picture is clear, the price is cheap, and so on, so that it is such a program.
Instead, relying on this program, we have developed an industrial chain, which has turned to higher profits.
The world's top big consortia, their industry is not only one, but a complete industrial chain, or industrial circle, in order to ensure that they are not in a certain link, being controlled by others.
Now, Feng Yu is about to start building his industrial circle.