Chapter 1538: Spokesperson (subscription)

"I think we should increase the intensity of advertising and increase brand promotion. The best way is to concentrate resources on promoting this brand!" Jiang Wanmeng said immediately.
Xu Lihua didn't do it at the time: "Ginger, you are not right to say this? This mobile communication is developed by Aihua Electronics and Aihua Electric and Aihua Xiaobawang. You are the wind and rain electronics and wind and rain appliances. Auxiliary."
"If we only operated a brand of Aihua, then our mobile phone has already been the world's number one in sales. In order to promote the wind and rain, we only sell in China, and even the country has not yet gone out. Now you are planning to put it. The domestic market is also taken away?"
"Old, you said, is too much?"
The communication products that Aihua Electronics first made, from the bp machine research, they made it, then the rain card is still selling humidifiers and vd. The earliest phone call was the Aihua bully, the cordless phone they made first.
Because we say that brand promotion should be divided into primary and secondary, we mainly push the country, and you mainly promote foreign countries. We have not said anything. Well, now you are letting us retreat behind the scenes, you are monopolizing the market.
Although everyone is owned by the Taihua Holding Group, their respective shares may be different. Aihua Electronics has a high profit, but Xu Lihua and those of them earn more. When the wind and rain electronic profits are high, Jiang Wanmeng earns more.
Broken Yongping had not planned to speak today, but he did not say anything. Their Aihua bully is now mainly engaged in g-wave, cordless phones, walkie-talkies, voice recorders and other products. The main business has been separated.
However, Xu Lihua named him to speak, he could not help but he also felt that Jiang Wanmeng was a bit too much. The biggest contribution to mobile phones was indeed those led by Xu Lihua. The strongest technical strength is also people. You Why do people make their way?
The biggest storm card is not the result of the group company's push? If the group company pushes Aihua, then the situation is not necessarily the case.
Broken Yongping put down the teacup: "I think, the dual-brand business is quite good, and we are not going to launch a variety of mobile phones with different functions. Especially the high-end luxury mobile phone, I think it should be placed under Aihua Electronics. A sub-brand."
Xu Lihua heard that Yongping said so, his face showed a triumphant smile. This is right, cheap can not let the they accounted for.
Jiang Wanmeng quickly explained: "Old Xu, old, I don't mean that. I mean, first concentrate on resources to promote the wind and rain, and then concentrate resources to promote the Aihua card. The most important thing for us now is to put the 喏基亚 first. Wait for the brand to suppress."
Feng Yu knocked on the table: "Oh, don't argue for this little thing. The old opinion is good. Since we have always been a dual-brand strategy, it is not suitable for change. The luxury jewelry mobile phone really wants to create a separate brand. You are responsible for it."
"The strategy of the mobile phone market will not change, but in the future, mobile phones will definitely be transformed into smart phones. In 2008, our country will hold a grand Olympics and an unprecedented Olympic Games. At this time, we also let Aihua appear in the world. When I see it."
"Old Xu, you should not be too anxious, the opportunity will come soon. At that time, the rainy mobile phone will continue to launch cheap value-added machines, and the luxury mobile phone of Aihua mobile phone should also be done. Everyone's brand positioning is different, no It will have a big impact. You look at people's Philips, and the brand management is worth learning."
Feng Yu is not too happy, the people of Philips are still here, what are you talking about? Are the shame people thrown abroad?
Yue Wenyu, the president of Philips, was immediately modest: "Mr. Feng, our chairman said, I want to learn more from you and Taihua Holdings."
Feng Yu actually appreciates Yue Wenyu, Huaxia, Oxford Master, outstanding ability, and modest courtesy. He worked at Philips headquarters for 20 years and then returned to China as President of Philips.
After working for many years in foreign countries, I have never changed my nationality. This makes Feng Yu very appreciative. If he is not a Philips person, Feng Yu said that he has to dig up with a high salary.
Just because Philips is an ally, it's not so good to dig people.
Feng Yu took a look at Jiang Wanmeng and Xu Lihua, knowing that you are a technical background, but after so many years of leadership, can the habits of the body be changed?
"Well, this is the case. The promotion of the two brands will not be reduced. It is only the domestic focus on Aihua. What do you think about propaganda?"
"Please speak on behalf of everyone, every series of mobile phones, please a different spokesperson."
Aia mobile phone is the right spokesperson, from the island market, all sold to Europe and the United States, and sales are not bad.
"Oh? Tell me specifically."
"Our camera phone series, you should invite those movie stars, the kind of good image, good temperament star. Music phone is naturally a singer, no value machine does not need to continue advertising, smart machine I think let Liu always endorsement Very good, those stars are not suitable and do not meet the temperament of our mobile phones."
"As for the old man machine, it doesn't need too much publicity. It's okay to find an old star to make a flat advertisement. The long standby can let the patrons endorse, he always wants to explore, and needs long standby..."
Feng Yu nodded after listening, and thought that this idea was good, but Liu Chuanzhi immediately had different opinions: "I will come to the endorsement of the smart machine, this is not impossible, but you don't think that we have too many spokesmen to find this way? The endorsement fees of those stars are not cheap."
"Why do we do this, what should we do with the publicity focus? Without publicity, the effect of advertising is definitely not good! So I think the main promotion brand is the best. Please have an international spokesperson with good image quality and save money."
Masaru Kamata retorted: "General Liu, such a spokesperson, can not be found, and must be an international superstar, the world has a well-known talent."
Feng Yu thought about adding: "It is best to speak Chinese."
Feng Yu added this, they are embarrassed, Chinese superstars, few. Fang Long is OK, but his looks are not temperament?
"How is Zhang Ziyi? She doesn't seem to have a mobile phone brand, and this year's Hollywood movie is released." Jiang Wanmeng said.
"The temperament looks good, but the reputation is not big enough?"
"What about Li Lianjie?"
"This can be an alternative, no one else?" Feng Yu felt that Li Lianjie was okay, and immediately the "Death Squad" was about to start shooting, and the reputation could be improved.
Masaru Kamida hesitated for a long time and bit his teeth and said: "Feng, I have a good candidate. The image is good, the reputation is also good, and I know Chinese."
Everyone is looking at Masahiro Kaita, who is he talking about?
......
Ps: It’s five more, is there a reward? (To be continued.)