Chapter 1545: The gap between car companies
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Extraordinary Genius
- 穷四
- 1256 characters
- 2021-01-31 11:14:54
Feng Yu’s red envelope was sent out at noon. He took a look at Li Mingde’s side and it was a year.
"Old Li, is the body okay?" Some time ago, Li Mingde was suddenly diagnosed with diabetes, and the whole person's spirit suddenly deteriorated a lot.
However, the doctor said that it is not too serious, and there is no need to fight insulin. Usually, the diet is controlled. Maybe even oral insulin is not needed.
At that time, Lao Li directly called Feng Yu to resign, and also scared Feng Yu to jump. Fortunately, it was a false alarm. People were fine, and they did not disturb Feng Yu’s plan.
"I have nothing to do with my body. The doctor said that I was scaring myself. This was a week of hospitalization, and it took a little bit of conditioning. The body seems to be better." Li Mingde said with a smile.
"I recently saw that the development of our Songjiang car is still ok, electric bicycles are selling better and better, and the sales of motorcycles have not let me down. You have contributed."
"I have nothing to lose, the biggest credit, but also the people Li Dafu. After others became presidents, a series of measures, so that our cost has dropped a lot, efficiency has improved, and profits have increased. A lot."
When Li Mingde spoke a few words, he was quite sighed. He also felt that he was old. Perhaps it will take less than three years, and the company should be handed over to Li Dafu.
And many of the old people who were with him at the factory were already retired. He is more and more aware that the concept seems to be unable to keep up, and he has no excitement when he was young. He feels that he has been content with his life.
"Right, our new car, I heard that I am going offline soon?" Feng Yu asked with interest.
Yes, this is a brand new design, the shape is more beautiful, the performance is more outstanding, that is the kind of coupe you have said.
When Songjiang Motor launched the sports car, Feng Yu mentioned the concept of the coupe with them, combining the practicality of the car with the sportiness of the sports car to satisfy many car buyers, both wanting the performance of the sports car and wanting it. The practical requirements of the car.
And the coupe has some shortcomings compared to cars and sports cars, but it is very popular abroad, which is also a model that Songjiang Motor is preparing to attack the foreign market.
"Very well, when it is time to promote it abroad, it will definitely sell well." Feng Yu said with approval.
"Feng Zong, but now there is a problem. We have been operating in Songjiang for the past years. It is not bad in Asia and Eastern Europe. If the car is only sold in China, I can guarantee that the sales will be very good. But if you get abroad, I am afraid. It’s a little difficult. The most important thing is that our car hasn’t won any heavyweight awards.
"Our car, have you won a lot of prizes these years?"
"There are many, domestic awards, we have all taken it. Eastern Europe, Southeast Asia, and even the whole of Asia, we have also won a lot of awards, although it is not comparable to the island car, but it has already surpassed South Korea. car."
"But even bigger awards, we have never taken it. Like the world's best car award of the year, as well as the German Red Dot Design Award, the Mi Industrial Design Excellence Award, the German i Design Award, etc., the European Year of the Year Award, North America. The annual Fengyun Car Award, the World Car of the Year Award, the world's top ten engines of the year, the best engine of the year, etc., we have never had one."
Feng Yu's big eyes: "These are the top awards in the world's automotive industry? We haven't had one at a time?"
With so many prizes, is the round still on the wheel?
"No one at all, the European annual car, our national Olympics was nominated, but the first round was brushed off. As for the other, we did not even have a nomination!" Li Mingde is also depressed.
As the largest car company in China and Eastern Europe, it is also a large-scale car company with an annual output of one million, even a world-class award has not been obtained.
How do they counterattack in the face of foreign advertisements that use awards to promote?
Feng Yu frowned. "We don't have some advantages?"
"In terms of failure rate, the island country has the lowest number of cars. This is ahead of the Americas, Europe and us. We are ahead of Europe and the Americas. Europe, especially the German cars, because of the earliest development, convenient maintenance, large sales, give People have the illusion that they are of good quality, but in fact they really have a high failure rate."
"Safety, Europe's lead, the island country is close behind, then us, North America is similar to us."
The most important aspect of safety is the body structure. In the event of an accident, it is the safest to ensure the minimum deformation of the cockpit. As for the thin body, these effects are actually not big. Because the impact on the safety of passengers inside the car is not big, it just looks a bit serious.
If it happens that the car is hit hard, then the outer thickness of the casing is useless, and the waste is still completely scrapped.
"Brand heritage, Europe, North America, island countries, and finally us, which makes us weaker in nature, after all, our history is too short."
"Comfort, handling, this European car is the best, then North America, then the island country, we can be longer and shorter in comfort, but less controllable than European cars, and more expensive than the island."
"But in the China market, they are not as good as us. According to the plan, our sales in the China market will exceed one million this year, but the global sales will reach less than two million."
The proportion of the Huaxia market is very large. It doesn't matter, Feng Yu also likes it. However, other regions, including the markets in Eastern Europe, are not as good as Huaxia's sales, which is enough to prove that their overseas sales are a long way to go.
At that time, the Dongfang Shenlu fired for a while, because it was because Wang Junxia’s limelight was no longer there. However, Wang Junxia retired. Although the Dongfang Shenlu (Songjiang-Off-Road) was out of the fifth generation, the sales growth in foreign countries was seriously declining.
As for other models, although they are also growing, it is benefiting from the overall growth of global car sales, their share and growth rate are declining.
The world's car dealers are still the same car, then the crazy car, the third is Ford, and the fourth is Volkswagen. Even the fourth mass, the annual production and sales volume has exceeded seven million, and their plan this year is eight million.
The Songjiang Motors, just over 1.5 million vehicles last year, this year's plan is only two million, but mainly by the domestic market.
Of course, in front of those rankings, there are a variety of commercial vehicle models, such as trucks, mini-cars, and passenger cars. They are more than multiplied by Songjiang cars.
However, these sales data will give people an illusion, their car is very good, otherwise why so many people buy?
... (to be continued.)