Chapter 1606: Innovation can't be strange

Feng Yu arrived at the company on Monday. Everyone saw Feng Yu's face was not very good.
When Wu Zhigang came to report the work, he asked: "Boss, is there any trouble?"
He thought for a long time, everything in the Taihua Holding Group is normal, is it a problem with the wind and rain holding group? But I didn't see the boss calling or looking at the mail.
Feng Yu waved his hand: "It's okay."
The company is fine, but this weekend, he always feels that the local tyrants are not cleaned, there is a smell of river water, the next time you smash the local tyrants, never go to the river again!
"Boss, if you have nothing to do, we have a problem here, everyone can’t argue, do you look at the idea?"
Feng Yu walked out from the desk and sat down on the sofa: "Sit down and say."
If he is not depressed inside, he will not come to the company on Monday morning, just want to see if the company has anything to let him forget this trouble.
Wu Zhigang opened the folder and handed a document to Feng Yu: "The wind and rain design has designed a new mobile phone shape. Jiang Wanmeng Jiang always said it was good, but Xu Lihua always said no, the two sides could not argue.

"We have studied this area for a while, and we don't praise it. Jiang always wants to make this phone, but Xu always said that this phone will definitely be slow-moving."
A mobile phone shape can have such a big argument? So, this shape is very different?
Feng Yu opened the file and saw the shape design of this phone.
What caught your eye was a square, yes, it was a square square.
The whole box is a screen, but this phone is not a touch screen, but a sliding screen. Push the screen up and the following will reveal a keyboard.
This kind of design, Feng Yu's past life saw that Qi Keya has a similar design, it seems to be a music phone, because of the eye-catching design, sales seem to be good.
However, it seems that it is only for the rice market, and there is no domestic sale.
To say that 喏基亚 has a variety of innovative attempts in the design of mobile phones, such as the famous lipstick mobile phone listed in the previous two years, the shape is the same as a lipstick, slender type, at the time The design also received the red dot award.
But the result, there is not much sold at all, the light has the appearance, there is a fart, and the function is slag.
However, it is said that sales in the island market are OK, um, because there is vibration function (you understand, you can't drive).
There is also a screen in the middle, the keyboard is on both sides of the phone, the result is naturally a street.
The screen is so small, the function is good, but the machine is very cumbersome, and the shape is like a game console, but it can't play any games. When answering the phone, the signal is not very good.
There is also a leaf-type mobile phone, which is only sold in Europe and America, but it has attracted some female users, but the sales performance is not very good.
There is also their n90, in order to seize the fashion concept of camera phones, they will design the n90 like a small dv, the camera and the screen can be rotated, but the place of failure is the same, that is as cumbersome as dv, normal people It's hard to hold in one hand, except for the tall basketball players, who have larger palms.
In Feng Yu's view, innovation is very good, but innovation is not equal to strange. And if you are innovative, you should also pay attention to functionality and practicality.
Just like now, although the wind and rain s3+ and other smart machines are very hot, it is the overwhelming influence of advertising, in order to grab the future market.
The real situation is that the sales of functional machines are far ahead. Among them, the two main functions of the function machine are photo and music.
It is also because of this that the sales of aiwa's music mobile phones are getting better and better. Liu Shengyu is in the island country during this time, because their music phone has become the highest sales in the history of music phones!
Feng Yu saw the design of the phone in the wind and rain design, it seems that the route of the music phone is even better. It seems that it is not easy to strengthen other aspects.
And Feng Yu vaguely thought about it, the design of the mobile phone of the previous life.
Not a slide, but a screw cap. Rotating at 90 degrees and having a keychain-like place, you can tie the phone directly to the key.
Of course, you can also tie a Bluetooth flashing doll. Once you have a mobile phone call or text message, the doll will flash a colorful neon, which is very popular with girls.
And this phone is relatively small, it is more convenient for girls to hold by hand. Mobile phones that are too big and too heavy have never been favored by girls.
Feng Yu turned back, and there is a design on the second page, which is to add a wristband to this phone and turn it into a watch.
The wind and rain mobile phone has launched a watch phone, the response is flat, failed to become the main model. Feng Yu knows that Jiang Wanmeng has always felt that the watch-style mobile phone is very good. It seems that this is also a bit of moving Jiang Wanmeng.
However, the shortcomings of watch phones are also obvious, that is, it is not convenient when making calls or texting, which is criticized by many consumers.
Although Jiang Wanmeng said that it can be equipped with a Bluetooth headset, but not everyone likes to wear headphones, and people wearing glasses, wearing headphones is not particularly comfortable.
Feng Yu also found that watch mobile phones are actually a wrong innovation. Even if you switch to a touch screen, there is also the problem of inconvenient call making, but this idea can be retained. After the future reduction function, you can launch a children's mobile phone and add a positioning function, which should be liked by children and parents.
Children are not so secret, they can speak loudly on the phone.
But now, it still doesn't work, but it can be done technically, but the production cost and the cost of use are too high.
Feng Yu took out the pen and made a simple modification on the first design. Of course, he didn't draw very well, but it was still possible to mark some arrows and then describe it with words.
After the change, Feng Yu handed the document to Wu Zhigang: "Gangzi, see if this design is much better?"
After Wu Zhigang saw it, his eyes were bright: "The boss is still very powerful. If you design this, it will definitely attract many girls. My wife's mobile phone likes to hang some decorations, and her attention to the shape is beyond the function."
Feng Yu proudly smiled: "In the first generation, the screen is replaced with ordinary, second-generation words, but the keyboard is not cancelled at the same time. The main function is music, the assistant is taking pictures, and the positioning is female users. What brand do you think is suitable?"
Wu Zhigang thought for a moment: "Although I am reluctant, I personally think that the design of this phone is very suitable for aiwa's music phone concept, and perhaps in the hands of aiwa, once again become a best-selling machine!"
Feng Yu nodded with satisfaction: "Go, tell the ginger, the watch phone is delayed production, this shape design, sold to aiwa, function, let them discuss with aiwa. Lao Xu over there you also inform , our mobile phone research and development, insist that the points we said can not be shaken."
"There is also a notice to the wind and rain design, the shape is very innovative, but innovation is not equal to strange, to consider practicality. The appearance is beautiful, if not practical, then everything is no good."
... (to be continued.)