Chapter 1691: Word of mouth war

Feng Yu watches the news on the Internet, and Ralph arranges people to collect newspapers.
When Ralph took the newspaper back, Feng Yu also browsed a lot of news about Iron Man on the Internet.
Today, there are many news that attacked Iron Man: escapism, rhythm, darkness, exaggeration, no actors, no special effects, no film, no brains, etc.
These words are all described by Iron Man. After Feng Yu saw it, I felt that these film critics should not look at Iron Man at all!
The rhythm of Iron Man is very fast. In the late stage of Marvel, there is a slight delay in the story of the movie, such as the US team, but Iron Man absolutely does not.
And Iron Man also has a lot of humorous plots, this film is also more mind-based, special effects are first-class, even the actors' performances are remarkable, in the commercial blockbuster, it is top.
In Feng Yu's opinion, all this is built around the standard of the big film. The only shortcoming is that the actor is not big enough, but soon Robert will become a super popular movie star, and even more than the actor of the x-men series. .
In the future, it can be seen from the small Robert's pay, the only one who can compare with him is Captain Depp.
"Boss, these are all unfounded accusations, it is simply a random comment!" Ralph was very angry, very good comic hero movie, how was it evaluated by these people?
The CEO of MGM Pictures suddenly said: "Chairman, I think I know what is going on."
"Oh? What happened?" Feng Yuyi raised an eyebrow.
"This film critic, who used to write a film review for Colombia, is now owned by Muni. This is a special film review for Disney. This is a film review for the film industry. This is the focus of the 21st century. There are other people I don't know, but no surprises, they are definitely the film critics of other film companies."
What is the royal critics, after the company’s film is released, it helps to advocate in the media. This kind of advocacy can stimulate the box office to a certain extent, and even have a certain influence on the film.
MGM, naturally, also has its own film critics, but it is obvious that other companies have united.
"Boss, they are deliberately targeting us. When the last time 007 was released, they did it."
At that time, other companies were not that too much, because they were also afraid that when their company's movie was released, others would give a bad review, and that would hurt each other.
Under normal circumstances, as long as they are not directly competing at the box office, they will tout each other, and the people who play the sedan chair lift people, anyway, they are making money for those who watch the movie.
But this time, other movie companies are too much.
Feng Yu’s face was a disdainful smile:
It’s okay, obviously they are scared, afraid that our Iron Man box office will make another great achievement.

"007 to make money, they have been a lot of jealousy inside, this Iron Man if you make money again, then the development of the hero of the Marvel universe, can bring us a steady stream of box office and word of mouth, they do not want to see this.

"That can be the case. It proves that our movies are very beautiful and very popular with the audience. Are they not attacking our movies? Now it seems that their movies are also released. We are also stepping on their feet while reversing their reputation. It is."
If you don't pay attention, don't blame me.
Ralph immediately arranged, Feng Yu also called Sergei, let him stare at the rotten tomato side, and easily give a few movies to brush bad reviews, a list of movies will be sent to his mailbox. .
It’s just a rotten tomato, it’s enough for them to drink a pot.
The freshness of rotten tomatoes has now been widely accepted by fans, and to a certain extent, can even affect film awards.
The word of mouth is particularly good, and they have won prizes in the Oscar and Golden Globe Awards, and even some awards can be won in Europe and Asia. The word-of-mouth is particularly bad, and the prize is won. There is also a movie award for the ridicule of the golden country.
On the other media in the network, Ralph also went to public relations. As for the traditional TV and newspaper media, they also started to tackle the problem. Anyway, their publicity expenses, and some did not finish.
......

President, our new movie is only 26% fresh on rotten tomatoes. It’s definitely a bad guy’s bad review!

"Do you know who it is?"
"I don't know, rotten tomatoes are not monitored by us."
"Buy some film critics and continue to preach to us in newspapers, online and other media!"
Such a scene has appeared in several film companies. When they tried their best to suppress Iron Man, their company's new film was also seriously affected.
Although Iron Man has been affected in the box office in North America, the overseas box office has continued to triumph, and even some areas have increased the rate of placement, so that the box office will rise against the trend.
The CEOs of these film companies also discovered that how the iron man's rotten tomato freshness has returned to more than 80? They obviously found a lot of people to brush bad reviews, how is this possible!
At this time, they realized that although Rotten Tomato has always claimed that it is fair, not subject to the film company, only accepts registered user comments, but this is after all, is the ancient song company, and the ancient song company and MGM , Marvel Film, etc., belong to the subsidiary of the Wind and Rain Holding Group.
To put it bluntly, people are a family.
It’s like asking a teacher to complain. It turns out that the person accusing is the teacher’s daddy. Can it win?
Moreover, they found that in the mainstream media such as newspapers, it has also triggered a movie word of mouth war.
And the movie they released at the same time, there is no one at the box office that can compare with Iron Man, even on the word of mouth, it is also a bad one.
MGM's public relations team even reprinted the audience comments on the rotten tomato directly in the newspaper. From the perspective of the audience, it is more acceptable to the audience than the film reviewer's film review.
And their movie critics have been found in the black history, and the credibility has plummeted.
Even MGM and Marvel Pictures have organized many online debates, commenting directly on these films and criticizing their films.
And all this has definitely cost a lot of money.
The Marvel Universe is a series of movies, the first one must be started, so MGM and Marvel Pictures have invested a lot of money, but their other film companies can't do it. They are shocked by this kind of burning propaganda model. It is.
At this time, they found that it seems that they can only admit defeat. If they continue to do so, although MGM may continue to spend more money, many of their films will carry the name of the rotten film, which is for their film company. It is also a serious negative impact.
For the sake of the present, we can only find a way to reconcile.
I can't think of things that they picked up, but they still want to reconcile, or they are, this face is lost!
... (to be continued.)