Chapter 1720: The most powerful sales channel

Thomson thought they had a strong sales channel, so this time they announced that they would leave the league, and they would not be in a weak position to cooperate with them. It is even possible to let Feng Yu re-actively come to the door to form an alliance with them.
In this way, they can raise higher conditions and let Tomson get the most benefit. Would you like to say that Tom has not made any money in recent years? Earned, and made a lot of money.
But the money was taken off, and fell into the pockets of those shareholders.
Now that Tomson is not making money, they are not willing to take the money to help Thomson get through the storm, because after measuring it, it is not worthwhile.
To put it bluntly, it is all about profit. They feel that they don't take the money, and Tomson should be able to weather the storm.
While they are in contact with the island companies, while waiting for the wind and rain electronics to take the initiative to find the door, more consumer electronics companies began to contact Tomson and intend to cooperate.
In this way, Thomson is more convinced that after leaving the alliance of wind and rain electronics, they can develop well, and they can easily overcome the difficulties. So when they worked with other peers, they also put forward many harsh conditions, because too many companies want to cooperate with us.
However, the situation that they have been waiting for, such as wind and rain, has not appeared. They found that wind and rain electronics have many new partners in Europe.
These are not just the merits of paying the light, but Kirilenko has also helped. Of course, as an important ally of wind and rain electronics, Philips has also made great contributions.
Thomson still thinks that this is just a bluff, at least in North America, where the consumer electronics are very popular, they are not able to compete with their Thomson.
And they have also learned that the main side here is divided into the island camp, the South Korean camp, the European camp, etc. As for the North American camp? Well, North America's own consumer electronics brand, in addition to computers and mobile phones, other fundamentals are not ranked.
In their view, wind and rain electronics can also cooperate with these non-influent companies. Will the brands of computers and mobile phones cooperate with wind and rain electronics? Cooperation with small businesses has no benefit to the expansion of wind and rain electronics, but will be implicated by these small businesses.
At this time, the economic situation in North America is not good. Too many companies have gone bankrupt. The ability of such small enterprises to resist risks is even worse. Once they go bankrupt, sales will not be paid, and wind and rain will suffer huge losses.
But they ignore an emerging sales channel and are a very popular sales channel for young people. Young people are also the main buyers of consumer electronics.
Amazon, the world's largest online mall, has a wide variety of online products, surpassing traditional hypermarkets. At this time, Amazon has twenty-three categories, and more than one million items are sold online.
Moreover, Amazon has acquired a number of online mall companies in Europe, South America, and Asia over the years, and the business is more diverse.
And at the end of last year, Amazon began to provide outsourcing logistics services for third-party sellers, which made them more popular with users, and many people enjoyed this shopping experience without leaving home.
Yi Yi, also a super e-commerce company, although not under the Feng Yu company, but Kirilenko is a major shareholder, can also be a very good sales channel.
There are also many e-commerce companies, these are the sales channels of Feng Yu's target. This kind of sales channel is also a sales channel that is temporarily not taken seriously.
But this sales channel has a big advantage, that is, it can save the important cost of store rent, and make the profit margin of the product bigger.
Then the product can lower the price and attract consumers.
In the Americas, Europe or Asia, e-commerce sites are booming. Many people realize that the future potential of this industry is huge, but it is also sad to find that they can not find a breakthrough.
Because the pioneers of the industry have developed into giants, occupying the vast majority of users, leaving them with little room for development.
Unless they can find some new selling points, they can develop, otherwise the best result is the acquisition by these top e-commerce network companies.
At the beginning, Amazon and others only started to sell books, and then began to gradually explore other industries. From books to toys, electronics, software, to clothing and jewellery, beauty products, home gardening, sports and outdoor, office supplies and consumables, and even now to the sale of mechanical parts.
Many of these businesses are not made by Amazon himself, but some other e-commerce companies have taken shape and then acquired by Amazon.
With the huge customer base and good reputation of Amazon, these businesses are gradually making bigger. And Amazon's operating income, in this case, is growing rapidly.
Electronic consumer goods, which themselves are made by Amazon, have become more popular after being sold through Amazon’s own brand of electronic paper books.
Moreover, Feng Yu is very sure that the future of e-commerce will develop faster and faster, which can be seen from the growth of Amazon's revenue in recent years.
In the past few years, it has grown at a rate of more than one billion US dollars per year, but this year's growth in the first half of the year can be seen. This year, Amazon's operating income is estimated to reach 15 billion US dollars!
However, the net profit may be about ten billion dollars.
First of all, Amazon's online retail, the main low-cost strategy, their profits, much lower than the supermarket. Moreover, many of Amazon's investments are relatively advanced, such as logistics warehouses, and they have invested enough in the early years to expand and use them for more than a decade.
At that time, the other directors of the company opposed it, but Feng Yu let Ralph express his support. The benefits are also obvious, and until now, Amazon has never been worried about logistics warehouses.
Amazon’s net cash inflows are huge, but the warehousing is equally large. This also allows users who place orders to not buy products because they do not have inventory.
However, the reason why Amazon's profit is so low is because Bezos has invested more profits in high-tech product development.
For example, cloud services, the world's many software companies are involved in the business, Amazon is one of the best.
Therefore, Amazon's technology investment in research and development costs is extremely high, even surpassing the ancient song company, fruit company and so on. This also allows Amazon to provide the best service to its customers, and can rely on other companies to get the data they want and better capture customers.
Therefore, with such an e-commerce company such as Amazon, Feng Yu did not care too much about the retail channels of Thomson. Some Feng Yu can develop themselves, some of them look for partners, and others have e-commerce to make up.
This year's economic situation is so bad, Feng Yu also has to increase the market share, product sales and sales of its consumer electronics brands!
... (to be continued.)