Chapter 1727: Plasma phase

In fact, for the loose alliance of the island country electronics companies, Muni has planned to temporarily suspend cooperation in some businesses. For example, in the field of plasma TVs that they wanted to enter very much, now suddenly they feel that they are not worth the loss.
For the plasma technology, they neglected the improvement of liquid crystal technology, so that the original embarrassing of the liquid crystal technology, slowly fell to the second echelon.
Although in the plasma technology, Muni successfully entered the first echelon, but look at the industry profits, they know that they are actually losing money.
Plasma TVs have always been more expensive than LCD TVs.
When plasma TVs were just emerging, or when flat-panel TVs were just emerging, plasma production costs were slightly lower, they looked more competitive, and technology was better and profits were higher.
But as a result, the market share of LCD TVs has risen steadily, and the market share of plasma TVs has continued to decline.
All are flat-panel TVs, but LCDs are much cheaper than plasma. Many people buy home, and they don't see much difference at all.
Plasma TVs cost more than $2,000, which is enough for an LCD TV and a good home theater.
In other words, natural plasma TV has become a luxury in TV.
Originally, there is nothing. Focusing on high-end consumer goods is also a good choice, and the profit is higher.
However, the technology of liquid crystal is constantly improving. Under the leadership of other electronic companies, under the leadership of the wind and rain electronics, many technologies are now no less than LCD TVs.
Although there are some shortcomings, it is not large and does not affect the viewing experience of the TV. Moreover, the cost of LCD TVs is gradually decreasing, and profits are constantly increasing.
Their research and development costs on the plasma side are higher, because there are fewer companies in the camp, so what is the apportionment. This has led to the actual profits of their plasma TVs, which are also steadily declining, and then the speed of technological advancement is still far behind the LCD.
For example, if the TV is made smaller, the plasma is very difficult. Now it is still more than 42 inches. It can also be produced in small size, but the cost is higher and the profit is lower. Then they are willing to do it.
LCD TVs can be produced from a dozen inches to dozens of inches. Of course, the mainstream is also between 20 and 40 inches. Smaller ones are generally used for displays, and larger, but also mainly. It is the use of large screens in business premises, and the average family simply cannot use them.
LCD panels have a wider range of applications, and more companies are involved. On average, R&D costs are low.
For example, some people have developed some new technologies. Although they cannot be used directly because of patent protection, they are not impossible to disassemble and imitate. Do a little change, isn't it new technology?
It is even a good idea to buy or exchange patent licenses directly and shorten the time of technology development.
But the plasma, they are kneeling - Muni is the first camp, the technology of other camps is far less than them. In order to maintain their technological superiority, these companies have invested heavily, resulting in lower and lower profits.
Fortunately, the original in the plasma TV industry, the brand is more famous, many people buy plasma TVs, the most recognized is the brand.
But Muni can't do it. They joined the camp afterwards. The brand of Muni is not allowed to increase the sales of their plasma TVs. And public technology research and development costs, they are still flat. Some core technologies are still slightly ahead of them.
This has led to a decline in the overall sales of the plasma TV industry, and the remaining profits have decreased, but still earn a lot. Companies such as Kenny can make profits very meager.
At this time, Muni had some difficulties in riding the tiger, and quit, the previous investment was lost. It’s hard to get into the first gear, even if it falls to the second gear, it is a failure.
But don't quit, and you can't make any money. Seeing that other companies are making more and more money in the LCD, can they not be jealous?
Muni also can't give up LCD. After all, their pc monitors, or screens for game consoles, mobile phones, etc. all need LCD technology, and they are already behind.
In other words, Muni is also the same as the four-star group, and both roads are gone. However, the focus of the two sides is different. The four-star group pays more attention to liquid crystals, and they pay more attention to plasma.
The advantage of the parallelism of the two roads is that no matter which way they can go further, they will not be left behind. But the shortcomings are also obvious, that is, the focus of the company will be dispersed, and it will cost double research and development, operations and so on.
At this time, Muni had some regrets. She knew that she should not join the plasma camp at the beginning. She started earning money for one or two years, but let them be in a backward stage in the development of LCD technology. They were in LCD. The camp is also the first echelon!
At this time, the interior of Muni has been analyzed, and the plasma will be hit hard this year. Although it does not quit competition, what is sold must be completely suppressed by LCD flat-panel TVs.
So what did they join the plasma camp for? Not thankful?
It is said that the subprime mortgage crisis in the country has already affected the whole world, and the island country has naturally been seriously affected. Muni does not invest in subprime bonds, but like Thomson, they also have their own credit companies, credit companies for electronic and electrical products.
Ordinary electronic appliances naturally do not need to pay in installments, but large-scale payments such as ps games, laptops, digital video cameras or plasma TVs are more common.
At this time, due to the subprime mortgage crisis, their credit default rate has also increased. Although they did not let them suffer big losses, they did suffer some losses.
The most hateful thing is that the highest rate of default is plasma TV!
When Dahe Dianxiong saw this, it was also particularly depressed. Plasma, it will soon become the second biggest pain in his mind. The first major pain is naturally the sale of aiwa.
Now Muni's board of directors has begun to argue about the plasma, some people support him, think that his original choice is correct, and the plasma has not been defeated, but only affected by the subprime crisis, otherwise it should still be able to make money.
Some people directly said that his original choice was wrong, so that Muni took a detour, the LCD was behind, and the plasma could not surpass it.
Now that the company’s profits have fallen sharply, it’s the fault of his big brother, and he is responsible for it.
When he made so much money for the company, why didn’t the directors say that he was rewarded? And this decision was discussed by the board of directors. Why should he come back to this black pot?
He is a great hero, and he will not lose. He also wants to lead Muni, defeat the storm card, defeat aiwa, defeat Feng Yu!
... (to be continued.)