Chapter 1744: The best time

The major league of beverages has also been difficult to expand overseas in recent years. If there is no support for the retail channels of those supermarkets, it will not be promoted.
And overseas sales are also suppressed by local beverage brands and the world's top drinkers.
Just like Le Haha, Jianbao and so on in China to suppress the two music groups, the two music group and other world's top beverage groups, has also been suppressing the Huaxia this beverage major league.
Carbonated drinks, juice drinks, dairy products and tea drinks are the most important categories of beverages. Of course, in Europe and America, it is mainly coffee drinks, and the tea is slightly weaker.
All peers want to keep their own markets while invading other competitors' markets, expanding their share and making more money.
When you expand in other markets, others are expanding in your market. But no matter what, each company will choose to keep the existing market and then expand outwards, instead of just focusing on whether it can grab someone else's market.
In the Huaxia market, there are also a number of beverage brands coexisting, each with its own fist products.
At the same time, Baodao Enterprise and Erle Group, which competed with Le Haha and so on, have been completely united at this time.
Their rural encirclement of the city strategy did not achieve too good results, but rather the strategy of Lehaha and other cities from rural to rural areas, which was very good.
In the rural areas, the consumption power itself is weak. Traffic and warehousing are not easy to get. The only advantage is that the advertising costs are low, and you can get the kind of wall advertising.
But a city includes the surrounding countryside. The population in the city is far more than that in the rural areas, and the purchasing power is far beyond the rural areas. Although the advertising fee is higher, the sales volume is far more than that.
With the increasing number of factories such as Le Haha, the production capacity has increased dramatically and the products have been able to spread from the city to the countryside. In the past few years, the income of rural areas has also increased a lot, and the traffic has been better. Many families have TVs, and naturally they can also see TV commercials.
Coupled with the brand advantage of establishing Baoxin people, Lehaha is also known to all children. Although the two companies of the two music groups and Baodao are not struggling, it is obvious that the development has fallen into a bottleneck.
Although they did not lose money on the books, they did not make any money at all. Spreading such a large stall, the annual tax has not lost much profit, and even lowered the profit margin of the entire group.
Some executives believe that this business is very boring, they are actually losing money. Investing a million dollars, the annual profit is only a few million rmb, depositing banks are much more than this, accounting for inflation and the depreciation of the dollar, they are losing money.
They either want other ways to launch new products, or they can find ways to work with other companies to enhance their competitiveness. At this time, they found the third beverage company that can be aligned, that is, the French power group, a European beverage top giant.
Dairy products and functional beverages are all good, just in line with the two company products of Liangle and Baodao. Moreover, the Danone Group has acquired Lecong, and it has certain influence in the Huaxia market, and the sales channels are better than them.
The tea beverages under the music are very poor, not as good as Kang Shuaifu and the same. As for the tea drinks launched by the two music groups in China, they are directly shackled and cannot be sold at all.
The cooperation of these beverage companies is also a challenge to the big beverage alliance. However, Zong Qingxian is not in a hurry because they still hold the big killer Taihua Supermarket Group.
If competition is not enough, then let the Taihua Supermarket Group remove those drinks and cut off their important retail channels.
Moreover, Zong Qingxian never thought that they would compete. They not only understood the preferences of the Chinese people, but also became more ingrained in the impression of the Chinese. As long as there were no quality problems, they would never lose.
On the contrary, Kang Shuaifu, they all have quality problems. After being reported by the media, the impact was very bad.
In fact, the Le Haha family can suppress these foreign-funded enterprises. Not to mention the addition of the Baobao Group, as well as the entire beverage major league, it is too easy to suppress.
And since the Tata Group began to cooperate with Taihua Holdings, the Beverage Alliance has cooperated with Tata Global Beverage Company on various channels. For example, sales channels, transportation channels, raw material procurement channels, etc., make their profits become higher.
Tata Global Beverage Company also pointed out their shortcomings when working with Le Haha and others. For example, in their big beverage league, there is no alcoholic beverage.
Alcoholic beverages are also the most important of the beverages, and the products with the highest price and profit are from this category. For example, a bottle of wine, the price can be from a dozen rmb to hundreds of thousands of rmb, but the cost gap between this expensive and cheap wine is absolutely not so great.
The more expensive, the higher the profit.
Tata Global Beverages is not only among the world's top in tea drinks, but also among the world's top in juice drinks and alcoholic beverages.
Not only in India and Europe, but also very strong in the Americas.
So Zong Qingxian, who accepted this suggestion, introduced the liquors of the North Dacang Group into the big beverage leagues, such as Bingcheng Beer and Bei Dacang Liquor.
However, Huaxia's liquor itself has its own organization, and it is impossible to merge it. The profits of those liquor companies are so high. If they want to join the alliance, they must take the lead. This Zong Qingxian can't promise, and the overseas sales channels can be in our hands.
Domestic beverage companies have a lot of flowers, more than the European and American sides. There are so many companies that are a dairy product. There are state-owned enterprises, private enterprises, joint ventures, and foreign-funded enterprises. The market competition is fierce.
These Feng Yu also did not care, just warned Zong Qingxian, food safety is the first, no matter when, quality is the top priority.
If there is a problem with the quality, even if it is all dumped, it is better than stealing it. The brand is so good that it can't be managed. It can't bear the blow of negative news. The loss is too great.
The quality problems of dairy products in previous China have been affected. All dairy companies have suffered a total loss and no one dares to drink milk.
It is about to go to the Olympic Games in China. This is an opportunity that is a vital opportunity for Chinese companies. After all, this is a sports event that the whole world pays attention to.
This year, the advertising fees of all enterprises have increased a lot. With the Olympics, it is necessary to let many brands raise their popularity again in the international arena.
Especially Le Haha, Zong Qingxian most valued. It’s not because Le Haha is the company he founded, but Lehaha’s refreshing series of carbonated drinks, which are very popular overseas, and even the product sales are not inferior to the establishment of treasure.
Many people only know that there are Coca-Cola and Pepsi in the world, so let them know later that there is a refreshing cola in the world!
The best time for business expansion is coming!
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