Chapter 1541: Crazy mobile advertising

[Wind and rain smart phone, convenient waiting for you to experience]
[Wind and rain game mobile phone, enjoy the joy anytime, anywhere]
[Wind and rain camera phone, show your beauty]
[Wind and rain mobile phone, the world's first sales]
[Always imitated, never surpassed, stormy mobile phones, leading the direction of mobile phone development]
......
A series of advertisements appear on various media. Elena's exquisite facial features, the devil's body, and the cold voice, quickly reminded people of the wind and rain.
The amount of advertising on the wind and rain mobile phone suddenly increased so much that other mobile phone manufacturers did not expect it. Before the storm, the phone did not advertise, but the density was not so big.
Such intensive advertising, one year's advertising costs, and then the cost of spokespersons, is absolutely more than 300 million US dollars. How many mobile phones do they have to sell in order to earn so much money?
However, compared with the global sales of wind and rain mobile phones at this time, it seems that there is no loss. It is predicted that the global mobile phone sales this year will exceed one billion units for the first time, of which 喏基亚 can exceed 200 million, but the wind and rain mobile phone can exceed 300 million!
This is not the case that Aihua mobile phone has nearly 100 million sales. That is to say, in terms of R&D costs, wind and rain mobile phones have a great advantage over 喏基亚, because it is shared with Aihua.
So this seemingly high advertising cost is spread over every mobile phone, and it is only one dollar.
Last year, the advertising fee of 喏基亚 exceeded 100 million US dollars. At that time, the advertising fee for wind and rain mobile phones was only 80 million US dollars. This year, I have turned it over several times. This is to completely open the gap with 喏基亚.
As for Motorola, now I have to consider not to be overtaken by Aihua mobile phones. Their sales last year were only 100 million.
Companies such as Yu Ai and Si Xing are also worried that their sales have increased, but their market share has declined more and more.
And they have all seen it, the number of advertisements for wind and rain mobile phones overseas has increased greatly, and the domestic has also increased. As for the Aihua mobile phone, it has become the advertising king of Huaxia Yangtai at the price of 400 million rmb.
In conjunction with their advertisements at other times or in the media, the advertising expenses of Aihua mobile phones will exceed 100 million US dollars this year!
There is also aia, their music phone has increased the amount of advertising this year, and also sponsored a number of music festivals and music awards, the estimated advertising costs will not be less than one billion dollars.
Of the three mobile phone brands, two are owned by the Taihua Holding Group and one is owned by the Wind and Rain Holding Group, which is also Feng Yu's.
Needless to ask, it must have been instructed by Feng Yu, these three brands have been exerted at the same time, want to occupy half of the mobile phone market in one fell swoop!
They don't want to, and continue to see their market share shrink. Isn't it just advertising? We can do it too.
In other words, they have to increase the amount of advertising, in the hope that their brand will be noticed by more people, or a certain mobile phone, more people like, which will drive their brand sales growth.
They also noticed that the wind and rain mobile phone invited a global spokesperson Elena, a rising star, not only many songs have long occupied the world's music list, but also recently reported a guest appearance of many movies.
But soon people have discovered that many of Elena's guest films are made by MGM.
Soon, MGM also announced that it launched the shooting plan of "Pirates of the Dream", and Elena is the heroine of this movie!
Elena’s reputation has once again improved, and more people have paid attention to her ads.
If the number of fans of the star increases, there will be more people who buy wind and rain mobile phones because of the star effect. The more people buy storm phones, the more people will pay attention to Elena.
This is a win-win outcome.
Many mobile phone manufacturers have lamented how they did not find out at the beginning. Is Elena so potential?
If they sign Elena first, then maybe the sales are skyrocketing at this time?
If you love your mobile phone and know the idea of ​​other mobile phone manufacturers, it will be impossible to tell them.
As early as last year, Muni had contacted Elena’s agent, wanted to sign Elena, and said that she could let Elena play the movie of Muni.
They don't just want Elena to endorse the mobile phone, but also to endorse the other products of Muni, and give it to Elena. The conditions given are absolutely very good.
But I don't know why, Elena's agent gave them a reply the next day, refused!
The monks and nuns began to think that the price did not satisfy the other party. After all, there are so many products to be endorsed, and the other party wants more money. And they didn't say that they would give Elena the chance to play a role in Muni.
They re-quotes, not only the price has increased a lot, but also promised that Elena will be the female No. 2 in the next big production of Muni Film. This condition is the greatest sincerity for any film and television newcomer. It is.
Even the most popular female singers in Europe and America, their first movie, that's it. Unless the heroine in this movie is a vase, it will be considered to be a female No. 1.
However, Elena refused again, and made it clear that it was not a question of price and other conditions, but that she was not prepared to endorse these products, and she would not agree to give higher prices.
The people of Muni are very surprised. It is clear that Elena’s brokerage has promised on the head. How come back and repent? This brokerage company is so weak in its ability to control its artists?
They want to use the opportunity of cooperation to dig Elena directly into their Muni entertainment, it seems that there is no play.
They later learned that it was like what Elena was waiting for.
Nowadays, the monks and nuns understand what Elena is waiting for, and it is clearly the endorsement of the storm card.
The monks and nuns have also figured out that Elena’s brokerage firm is invested by Kirilenko. The relationship between Kirilenko and Feng Yu is well known to all.
But without you Elena, are there fewer Chinese quality artists? Actors, singers and other stars, we have a lot!
Just as other mobile phone manufacturers are beginning to increase their advertising investment, they will not miss this opportunity.
For a while, everyone found that it seems that this year's mobile advertising has suddenly increased, street and alleys, and various media can often see mobile advertising.
Turn on the TV, you can see the mobile phone advertisement, open the newspaper, you can see the mobile phone advertisement, open the magazine, and the star on the cover actually holds the mobile phone. This is still an advertisement.
As for the Internet, there are more advertisements, not only page advertisements, but also pop-up ads, which makes many companies exclaim, this year's mobile phone manufacturers are crazy!
... (to be continued.)