Chapter 1798: Don't fight with him (1/5)

The Olympic Games, the world's largest sports event, has the largest number of people, holds the largest number of competitions, and has the largest number of world records, with the largest number of broadcasters and viewers.
It can be said that this Olympic Games held in China should be the history of creating a number of people watching.
Originally, there were many Chinese people. Although people who like sports are not as good as Europe and the United States, this time it was held at the door of the house. Together with the national propaganda, many people attach great importance to it.
Even some old ladies, usually see the grandson and granddaughter to participate in the Children's Games, this time also sitting in front of the TV with great interest, watching the opening ceremony, but also intend to watch some table tennis what game live.
How good is the effect of advertising at such a grand event? It is like the effect of advertising in China Spring Festival Evening on the Chinese market. The effect is immediate.
Many viewers in front of the TV saw that the camera was shooting outside the bird's nest, and many people stood there watching. Someone couldn't get in and stood outside to see the big screen.
However, many people have discovered that the camera is awkward. Why did it stop for three seconds when it was swept to the big screen? It seems that it is still facing the trademark of the storm card below the big screen.
This is of course the result of the exchange of wind and rain appliances sponsorship fees, although only three seconds, but it is already extraordinary treatment.
The most important thing is that this lens can be cut off at the time and used directly as an advertisement for wind and rain appliances.
On the air helicopter, there are also hosts who are introducing the situation. It is even more noticeable. The host is still holding an l-pad in the hand. I am using this to view the opening process. I want to see the logo on the l-pad. Clear and clear.
Originally, Feng Yu also planned to spray the helicopter, spray the rain card or the Songjiang brand, and the result was given to the head.
How much of your other product advertisements are related to your products. What is the relationship between this helicopter and the brands you mentioned? Are you raining electronic helicopters or Songjiang cars producing helicopters?
Even if you sponsor the most fees, that's not the case. What do other foreigners want to see and what it looks like? Is there still a big country that is awesome?
Feng Yu can only give up, even in the helicopter inside the requirements of some advertising paintings, did not agree. There can only be five stars red ~ flag, there can be no other pictures!
On the stage of the opening ceremony, there is naturally no advertisement on the top. Feng Yu thought of several methods of implantation. He did not agree on the top, saying that to ensure the stage effect, there should be no trace of embarrassment.
However, at the opening ceremony, it is always necessary to sweep the auditorium, etc. Under the auditorium, there are many banners, and which one can be swept, which one is cheaper.
Under normal circumstances, these are the sponsors who negotiate with the organizers. Your shots are swept into our advertisements. We can give more money or something.
But this time, like the Olympic sponsored madman like Coca-Cola, I want to spend money without spending it!
They have been smashing the Chinese market, but they have been unable to open for so many years. Although their old rival, Coca-Cola, did not open the market, but the refreshing cola took the market, not that Chinese people don't like to drink cola, but don't drink their Coca-Cola!
They have always wanted to advertise in China's largest media station, but every year they bid, they have won no bid. Even if it is an advertisement at midnight, they are not in the middle of it. There are several questions. Others have given a perfect explanation, that is, someone is bidding higher than you.
What's the matter, in your country, this kind of dark auction is a low bid?
Fortunately, this time, Coca-Cola is a sponsor of the Olympic Games for many times. It has no relationship with the International Olympic Committee. This time it has become one of the partners.
But when they want to give more money to China, China does not need it at all. For the first time, they found out that there are still countries hosting the Olympic Games, which will promote sponsorship!
But what can they do? This time, the partner bar of the Olympic Games is too high. The last 50 million US dollars is even high. This session is actually two hundred million dollars!
They carefully checked that the enterprises in China raised the gates, but they could not say anything.
People spend more money, can you still say that people spend more? This income is also to be distributed to the International Olympic Committee. They certainly cannot get support.
They have raised sponsorship fees and become one of the partners. They must not miss this Olympics. And this opportunity can also be used to make their logo appear in front of the audience in the world, especially in front of the Chinese audience, thus helping them to open the market.
If you can't get on the CCTV, you can also have online advertisements. Anyway, this soda is mainly for young people and children, which is also the main group of netizens.
It is even possible to advertise in newspapers, stations, school gates, etc. This is also a good choice. It’s just that the retail outlets in the terminal make them very helpless. It has been said that members of the big league of beverages such as Le Haha have hinted to those retail outlets that we are giving you a freezer so that you can ice drinks in the summer.
But with our freezer, there are several brands that can't be sold. The first one in it is the Coca-Cola. Of course, there is no such thing in the specific agreement, but there have been violations. When they return to the store, they will never get the best-selling beverages in the country. The whole beverage big league is too powerful.
Therefore, Coca-Cola can only cooperate with terminal retails with a little scale. For example, some of China's second-tier supermarket chains, although not as large as Taihua Supermarket Group, will not be threatened by the big beverage alliance. Many of them have Huaxia State-owned shares. The big drink league can't be too much.
But this is not enough. Those supermarkets add up, not as good as a Taihua supermarket group. They want to start the brand at this Olympics now, and then use the Chinese star to make a year of advertising.
In this way, under the promotion of interests, Taihua Supermarket Group will not refuse their entry, so that they can share the most powerful terminal retail channel in China.
They don't want to dominate the Huaxia market now, just thinking about being able to stand firm. They are the world's number one beverage giants, and they can sell them well in Africa. Why are they not satisfied with China?
It was squeezed into the bottom-level market in the countryside, which is simply a shame to Coca-Cola!
But no way, this is the reality. Many brands that are well-known in other countries and regions have hit the streets in China.
Is it really the so-called cultural background gap? Or it is the secret of many people, here is Huaxia, Feng Yu's site as long as Feng Yu is doing the industry, you don't even think about it!