Chapter 1822: Wal-Mart's decision
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Extraordinary Genius
- 穷四
- 1246 characters
- 2021-01-31 11:15:57
Taihua Supermarket Group has expanded madly and successfully entered the 100 billion turnover club.
This is a very big gap, such as Tesco, Metro, Dutch supermarkets and other world retail giants, their annual turnover is about 50 billion US dollars, Carrefour last year was about 70 billion US dollars, and Wal-Mart last year's business The amount exceeded $370 billion.
This is why Wal-Mart is known as the world's largest retailer, and the gap with other retail groups is not a little bit.
Of course, there are more than ten supermarket chains in the country with more than 30 billion US dollars. Many supermarket groups have a turnover in a certain state, even more than Wal-Mart. But when they are combined, they cannot compare with Wal-Mart. The other nine together, almost the same as Wal-Mart.
What's more, Wal-Mart is not just a country, but Canada and even more than a dozen countries around the world, Wal-Mart's branch, the Walton family, is also a big family in charge of the retail industry.
There are many supermarket groups with more than 30 billion sales in North America. Have they ever thought about uniting them?
I have thought about it, but the two can be combined. If three or five companies are united, then everyone’s equity must be seriously diluted. Who will be the chairman and who will be the eo?
Power can guarantee their interests, and no one wants to lose power, so those supermarket groups have not been able to merge, and even can not unite in good faith against Wal-Mart.
In the minds of many retail tycoons, Wal-Mart is the pinnacle that can never be challenged. Unless Wal-Mart is killed by itself, Wal-Mart will always be the number one in the world. No retail company can surpass it.
This is why Wal-Mart will occupy the top three of the world's top 500, and even the first time. No company will ever want to work with a retail giant like Wal-Mart.
Even if it is the world's number one beverage giant, Coca-Cola, if Wal-Mart no longer sells Coca-Cola's products, Coca-Cola's turnover will inevitably drop sharply.
Wal-Mart also decided on the retail price of many products. As long as there is a Wal-Mart area, no retail price of a retail company can be lower than Wal-Mart. Even if there is no publicity product, after entering Wal-Mart, sales can also increase.
This is the trust of people in Wal-Mart and the brand value of Wal-Mart.
Wal-Mart is globally positioned to suppress the rise of other supermarket groups. Even in the European region where supermarkets first appeared, no supermarket group could hold a wrist with Wal-Mart.
Once Wal-Mart wanted to enter the Chinese market, a huge market with a population of more than 1.3 billion, and the population density is so large, what a high-quality retail market.
It is a pity that when they first investigated, they found that the economic situation in China was too bad, and people did not have the habit of going to the big supermarket to shop.
When they were still trying, they found that a supermarket chain had emerged. This is the Taihua Supermarket Group.
The business model of this supermarket has many similarities with the world supermarket giants such as Wal-Mart and Carrefour. The management is not backward at all, and the expansion speed is very fast.
Wal-Mart managed to look at a place and found that the place soon appeared in the Taihua Super Hypermarket. Even if they just started to inspect the city, the city soon appeared in the Taihua Super Hypermarket.
Even several times they were close to signing, but the local government axe suddenly did not sign, saying that a retail group had been introduced, and the other party's investment scale was much larger than their Wal-Mart, and the conditions given were more abundant.
For example, how much tax is promised, how many locals are promised to hire, and even donations for local road construction, just like charity.
In the eyes of the Wal-Mart Group, this is simply a loss. Although once the supermarket is big, the cost can be reduced and then the profit can be earned.
However, the initial investment in the supermarket is also quite a lot, and the capital pressure is not low. What's more, they are not renting a mall, but buying or even building directly.
The crazy expansion of Taihua Supermarket Group, at that time naturally attracted the attention of giants such as Wal-Mart. They began to think that this is China's state-owned enterprises. After all, in their impression, China's slightly-scale enterprises are state-owned enterprises.
It is not that China does not allow private companies to operate, but there are bound to be many restrictions, and development will be very difficult.
After their investigation, they found that this turned out to be a private enterprise, but only a joint venture with Xiangjiang. Among them are the shares of Xiangjiang Li Chaoren and the shares of Xiangjiang Fujia, the two families, which are top in Asia.
Li Chaoren is placed in the world, and is also a top cattle. Even retail giants such as Wal-Mart have business cooperation with Li Chaoren's enterprises. Their logistics and transportation are also inseparable from shipping. Naturally, they cannot do without ports.
At that time, they were most confused by another person, a shareholder named Feng Yu, and the largest shareholder. Who is this person in the end, how can he surpass the Xiangjiang payment in the shareholding ratio, even surpassing Li Chaoren?
At that time, Feng Yu was not the richest man in the world, nor was he famous. However, Wal-Mart and Carrefour and other retail giants who entered the Chinese market have remembered the name Feng Yu. It is said that he is in a high-profile manner, so that the Taihua Supermarket Group was established and expanded so quickly.
Until later, when Feng Yu suddenly boarded Forbes, they realized that this person turned out to be the world's top richest man. The shares of Taihua Supermarket Group turned out to be only a small part of his many investments. It was also the strategy set by this person that Wal-Mart and Carrefour eventually withdrew from the Chinese market.
Only opened a few supermarkets, but also left an entire management team, the cost is relatively high, simply can not make money, and even have lost money.
However, they did not give up the opportunity to enter the Chinese market. They found that China is now like the original rice country, and many supermarket chains have emerged.
Although it is far from being comparable to the Taihua Supermarket Group in terms of scale, if the acquisition is two or three, it will be very attractive.
In particular, Wal-Mart has already visited several supermarket chains in China, but these supermarkets are not quite satisfactory to Wal-Mart.
Either the scale is not enough, the location is partial, the location is not good, the profit is meager, and there is no intention to sell all at all, only to sell some shares. How can Wal-Mart agree?
When Wal-Mart was still in contact with these supermarket chains, they found that their base camp had come to a tiger!
Taihua Supermarket Group has expanded its business to North America. When their Wal-Mart has not attacked the Chinese market, Huaxia’s company has begun to attack the North American market!
Moreover, Taihua Supermarket even holds shares in the Polar Bear Supermarket Group, and its annual turnover has suddenly exceeded 100 billion US dollars. This is a challenge to their Wal-Mart.
Wal-Mart headquarters immediately ordered to acquire at least one supermarket chain in China as soon as possible, and Wal-Mart should fully enter the Chinese market!
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