Chapter 2064: Ways to promote payment packages

Companies such as Amazon have increased their investment in the UK. In their view, the UK market is similar to the rice market and should be easy to promote.
In fact, the UK market is better promoted than the rice market because of the small size. However, the promotion of payment software has encountered problems.
Since the payment package and Sui Bao have been vigorously promoted, other banks and other financial institutions have seen the hidden benefits.
They found that this Internet payment software has many similarities with the bank, especially the accounts.
The most valuable asset of a bank is the account. Knowing the company's capital flow when you borrow, you can better assess the risk. Targeted financial products can be launched and targeted to target customers.
Why do you say that there are many payment software in the past life, but only the ant jinfu of Ma Yun is called real Internet finance, because it has mastered the current accounts.
This is a piece that traditional banks can't give up. They found that Internet payment software has begun to promote their online banking payments after they have this function.
And not just on the computer, with the rise of smart phones, they developed a mobile payment app, which greatly affected the promotion of payment packages and Sic Bo.
Fortunately, Sui Bao has a fee for its own expenses, and the profits are clearly visible. There is no handling fee for the payment package, and the main source of the account is the account resources.
This also leads to a very large investment in the early stage of the payment package, far more than Suibao. Promotion costs and no profit, which makes the payment package company very stressful.
The business of Amazon and other businesses has not been affected, because when they are promoted, there are not only payment methods and payment methods, but also various online banking payment methods.
Many people still believe in banks more, and the bank has also proposed some incentives, such as the consumption of points to redeem gifts, etc., so that the number of users of payment packages and Sic Bo is much slower.
It is not enough to promote these softwares by ordinary means of advertising. Feng Yu told them that they must understand innovation.
How is advertising innovated?
Feng Yu told them one of the most incomprehensible ways, that is to send money!
How to promote the past payment packages, WeChat payment, etc., the most obvious in the Chinese market, that is, the money. Whether it is a red envelope or a set of five blessings, the number of users has been greatly improved.
Internet products, the number of users is the basis of profit. Just like Twitter, there is not much profitable means, but because of the large number of users, especially active users, their valuations have been raised, and now they have been evaluated as billions of dollars.
In the eyes of financial analysts, with users, even if you can't make any innovative products, you can make money by following the imitation.
For example, in the Huaxia oq space, there is an oq farm, and then Huaxia.com also launched the Huaxia Farm. There is no charge at the beginning, but when many users are addicted, they start to introduce various value-added services.
For example, spending money to open land, spending money to buy dogs, spending money to decorate farms, spending money to buy new seeds, and so on. When the game was first developed, everyone felt bored, but in fact, the people who played it were obsessed at the time.
I watched the computer stealing food all night, and I stole vegetables in the middle of the night. There were countless people using various plug-ins. At that time, even Zong Qingxian played them.
It is said that the farm has a serious impact on the office efficiency of those office workers, but how can it be, is not many people to play again? Even if it is promoted to Facebook, there are also many Europeans and Americans playing.
The fun of upgrading, the sense of accomplishment of reclaiming, the stealing of stealing food, the satisfaction of harvesting, all these netizens are the same.
Therefore, Feng Yu believes that the way in which the past life can be promoted in China can be promoted in other countries, because basically netizens on the Internet have many similarities.
"Boss, send money to promote? This person can believe?" Wu Zhigang has some doubts. Nowadays, many online games are promoted like this. When they come, they will send money or something, but at first glance, it is not the gold coin in the game.
"Others said that perhaps no one believes, but I said, there will be a lot of people who believe. Not to mention, we can find a notary public to notarize, let everyone know that this is legally effective."
"And the number is low, maybe no one believes, but when this number is high, many people are willing to try it. After all, this is cheaper than buying a lottery ticket, so you don't have to pay a penny."
Wu Zhigang thought for a moment, this is not wrong. Just like buying a mobile phone and pumping a mobile phone with a shopping ticket, this kind of participation is definitely not as high as the one that passes by.
It’s not that the old lady of Huaxia likes the free lottery. The foreigners like it too. The rich people are still a minority.
And the kind of surprise that draws prizes is often far beyond the value of prizes.
"Boss, then how much do we get out to do the sweepstakes promotion?"
"Ten billion."
"How much? Just a lottery, it's a billion. What is the advertisement?" Wu Zhigang was shocked. This is too much.
"You didn't get it wrong, it's a billion. Although it's rmb, I think it might not be enough. Huaxia needs a hundred million rmb, and needs at least 50 million dollars and 50 million euros in bonuses, plus the UK, Markets such as the island countries also need a lot of money, and ten billion yuan is not enough."
The past payment packages are in China, which is the number of two hundred million, which is still the time when the payment package is already hot. However, the effect can be far more than two billion.
As long as the advertising effect is good enough, let alone one billion and two billion!
Just like the original brain damage, the loan was 200 million yuan for advertising. When the sales exceeded 2 billion, Shi Dazhu turned over and became the king of health products in China, and returned to the ranks of the rich.
"Then we have this specific method? How do you count the lottery? Every account is taken once? Or can you draw a lottery every day? How to set the bonus?"
Feng Yu shook his head: "There is no bonus grade, it is a grade. We call it a card draw. Everyone who participates collects several cards, such as five cards. It is collected, and finally divides these according to the total number of people. bonus."
"If only one person is gathered, then this person has exclusive bonus. If there are 10,000 people gathered, then 10,000 people are equally divided. Let everyone think that the fewer people involved, the more likely they are to be more money."
"Boss, isn't it right, so they don't tell other people?" There are so few people who donate money, and they are likely to get more money.
"No, there is another point, called card exchange. I don't have any cards you have. I don't have any of them. You can give each other. This requires them to add more friends and help us promote. Believe me, this game, will Detonate the national craze again!"
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Ps: The fourth old book "Domestic Animation Adventure", different stories, more exciting, have seen all the good, everyone to see ah ~ (to be continued...)