Chapter 604: On the joint with Quanjude
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Extraordinary Genius
- 穷四
- 1363 characters
- 2021-01-31 11:11:39
Bondi soon discovered that their market share seems to be falling. Bingcheng Pharmaceuticals is coming to the forefront, not just advertising, but also hitting their brands. The concept of Bondi = band-aid, which they have worked so hard for a few years, is shredded.
Fortunately, Bondi's brand influence is not so easy to eliminate. They don't have to investigate. They all know that when the public needs band-aid, Bondi is still the first choice.
But they don't know that the rural market they have been trying to develop has been unknowingly occupied by Ice City Pharmaceuticals, and they will completely lose the chance to rule this part of the market.
Even their seemingly ridiculous street promotions have caused their sales to drop a lot. But they believe that this kind of thing, Bingcheng Pharmaceutical can not be done indefinitely, Ice City Pharmaceuticals, and absolutely can not threaten the status of Bondi.
During this time, Feng Yu did not arrange a new marketing plan for Bingcheng Pharmaceutical. The current plan is the best and most economical way he can come up with. At this time, he was in the capital city, and he talked with the leaders of the municipal government in the capital, let him pay attention to the restaurants that the family bought, and the things that Quanjude shares.
It’s really very efficient to pay for the home. In such a short period of time, they acquired a very popular hotel in Nanyang, Malaysia, Baodao, Lisboa, Xiangjiang, New York, Suizhong, Hangzhou, Jinling and other regions.
These restaurants not only have good reputation, but also have their own characteristics, and the place is large, the location is good, and the value is very high.
Originally such a high-quality resource and Quanjude shares, it should be the Beijing city government ~ government is very eager to see, they do not hope that the joint-stock hotel was not very good, dragging the Quanjude brand.
But the biggest problem is that after these hotels form a company, the market value is above Quanjude, and it is much higher!
If the joint stock, it is not to say that the capital of this Quanjude original brand holder. Instead, it became a minority shareholder? They want to share shares and want more franchise chains. They want to use the Quanjude brand to take advantage of Quanjude's roast duck. To expand the scale of operations and earn more profits.
But definitely not including, give up the controlling stake!
The capital city government can allow Quanjude to change from a state-owned enterprise to a joint-stock enterprise and introduce private funds. Even including Xiangjiang funds. The premise of all this is that Quanjude is still Quanjude controlled by the government of the capital city, not Quanjude, which is controlled by others.
Once it is controlled by others, although the capital city government is still a major shareholder, what should the other party do? This old brand may be completely privatized!
Liu City~Long, we talked about the joint stock and signed the letter of intent, but we didn’t say it. Our market value is better than Quanjude. When you asked for it, we will try our best to expand the scale and better promote the Quanjude brand. We did it, now you blame us, don't you have this reason?" Feng Yu said displeasedly.
Of course, the original payment of the family did not buy the hotel in the Mainland, Feng Yu let this do, he just wants him to pay for the market value of Guangzheng catering enterprises, more than Quanjude.
In fact, he is very clear about the heart of Guangzheng. Even on the surface, the total market value of these hotels exceeds Quanjude, but if Quanjude counts the brand value, it is actually more valued by Quanjude.
But no one will take the initiative to say it. Feng Yu is completely different from Liu’s deputy city and Zhang Ruiqiang. Can take advantage of it, Feng Yu is definitely not going to suffer.
"We said so, the agreement is also written like this, but you can't have so much market value? If we want to hold, don't we want to get a billion yuan? If we can really get so much money. Why? To share with you, we can develop ourselves." Liu Vice City ~ long frowning said.
There were also two catering companies to talk to Quanjude. The family was a catering company in Sichuan and Chongqing, and a joint-stock company controlled by state-owned enterprises. The other is a catering company established by several businessmen in Jiangsu and Zhejiang provinces. It is entirely a private enterprise.
Both companies are also very strong. But compared with Feng Yu's catering company, it is still not enough. Perhaps the two companies add up, but they can't match it. After all, the value of the hotel property that the family bought is much higher than that of the mainland. What's more, paying the home according to Feng Yu's request, pursuing the fastest purchase of these restaurants, itself There are some premiums.
This point Feng Yu also considered, change to him, if others take the initiative to buy shares, and then have to control, he will not agree.
Feng Yu and Fu Guangzheng have discussed, how to let the Beijing city government to agree, that is the easiest, expand the scale again, let more shareholders, and clearly expressed support for the capital city government, let the position of the chairman.
Feng Yu and Fu Guangzheng are not good at managing the catering industry. They are only an investor and open a shareholder meeting to ensure that they should not have less profit. That would be great.
Of course, they will not be stupid enough to give up the power of shareholders. If the ice city administration sends a stupid representative, they may not be indifferent.
"Liu ~ long, in fact, I think this is a good solution. I heard that when we contacted Quanjude, there are two other very good catering companies that want to join, so why can't we share together?"
"With a joint stock? We have nearly 20 hotels now, plus their own, there are nearly forty hotels, will the scale be too big?" Liu Vice City ~ long meaning is obvious, all of a sudden It's too big to manage well. And there are not so many chefs who make roast ducks. If they fail, it will be a disaster for Quanjude.
Liu City~Long, we are just a joint stock, and carry forward the brand advantage of Quanjude, but our previous hotels are all profitable restaurants. After the joint stock, Quanjude Company, Jingcheng Government has not suffered. And after the joint stock, we have two Can support the person appointed in the city as the chairman!"
Fu Guangzheng also stated in a timely manner that Feng Yu’s meaning is what he meant.
Liu City~ is long silent. If you can be the chairman of the board, you can take the decision-making power and hold it firmly. After these hotels are merged into Quanjude, Quanjude will become the country's largest restaurant chain. It is still in the capital, and it is not a small amount every year to pay taxes.
However, it is still the same concern. As a result, there are even fewer shares in the capital city government. Not to mention Feng Yu also proposed that the manager of each hotel, as well as the shares of Quanjude executives, some share awards, which made him very hesitant, difficult to make a decision.
Liu city~long, after the joint stock, the market value of Quanjude Company jumped to not only the first in the country, but the first in Asia! This is the first catering company in Asia, which was promoted by you and is headquartered in Beijing. This, you consider Have you ever?" Fu Guangzheng suddenly said.
Asia first?
Liu Vice City ~ Long was smashed by this huge cake, the cake is in front of you, eat, or not eat? (To be continued.)
Ps: Second, there is a chapter in front. Thanks to the old four to see the genuine, let go of the girl let me come, the five elements are missing, the gourd fairy, iang forced zi, o hali o, cold rice head, youth no regrets and other book friends, thank you fans z731 Wanjue will add more to you at night.