Chapter 612: Complicate

"General Li, are you interested in coming over and responsible for the motorcycle business? After you buy the shares, I can arrange the position of the vice president, who is responsible for the motorcycle business." Feng Yu invited Li Dafu, which is more than ice. The vice president of the city machinery company responsible for motorcycle business has a lot of eyes.
Li Dafu took a moment and then shook his head: "Feng, I still like cars, I hope to be responsible for the car business."
Feng Yu nodded. If Li Dafu didn't like the car, he would not take the initiative to find it.
"So talk about cars, do you have any suggestions for the development of Songjiang cars?"
"Songjiang Automobile, there are three models, three cars in common sense, off-road vehicles and commercial vehicles. Among them, the sales of commercial vehicles are not very good, the off-road vehicles are mainly used for military procurement, and the small cars are mainly used for official vehicles. Are the sales of these two cars not bad?"
"You analyzed well, continue."
Li Dafu continued: "The price of these three cars is more than 100,000. Although for the car, 100,000 is not too much. But 100,000, but also many people who want to buy a car are discouraged. I think that a new card, a low-priced car card, should be introduced to reduce the price of the car to less than 50,000 pieces or even less than 30,000 pieces."
Feng Yuxin said that it is true that Li Dafu is still preparing to take the low-end route, but fortunately he did not say that the brand of Songjiang Automobile, a low-priced car, will give people a feeling that this card is cheap, it will make the whole of Songjiang Automobile The decline in the value of the card will also affect the current sales of medium and high-end cars.
Feng Yu did not consider launching a low-priced car. However, when the former low-priced car was launched, it was already thousands of years ago. At that time, the national economic level was rapidly increasing, and people’s demand for cars was also growing. The concept has also been proposed.
But now, the preferred means of transportation for transportation is motorcycles. You can buy a Songjiang 100 for 10,000 yuan. I am not worried about the bad road conditions. The only shortcoming is that the wind is blowing.

Do you think you want to launch a low-priced car now?
Feng Yu asked in detail.
"Of course not, but we are going to do related technology research and development now. After the right opportunity, we will launch a low-priced car. I guess it will be almost three or four years. At that time, our technology should have been formed, and the Chinese people The income is enough for them to buy a car. Although the motorcycle is good, in most people's minds, the car looks more face-like than the motorcycle."

That is, do you think Songjiang is currently developing low-cost car technology with small displacement?


No, it is the development of high-end cars and low-end cars at the same time. The Songjiang brand cars will be made into mid-to-high-end car brands, and then a low-end car card will be launched, with two lines in parallel, no matter what.

"It is necessary to study the technology of high-end cars and the technology of low-end cars. How much do we have to invest in technology research and development? So much capital investment. When can we earn back?" Feng Yu asked.
"Automobile is a capital-intensive industry, but it is undeniable that technology is also very important in it. Otherwise, our domestically produced cars will not all become joint venture vehicles, because we have no technology, and foreign large-scale auto companies are By relying on technology output, we have made a lot of profits. At present, the technology of Songjiang Automobile can be regarded as the leading in the country. However, compared with foreign car companies, it is still backward. If the technology cannot catch up with the world, we The car can only be sold in China, the European market. It will also be eaten away by other car companies."
Former Geely Automobile has paid great attention to technology research and development. The acquisition of Volvo is not only a matter of Volvo's brand, but also a fancy Volvo technology. Otherwise, what is the value of a declining card?
Technology is also emphasized by Feng Yu and Li Mingde, and there is no technical advantage. It can only squeeze the workers. What does it mean to build a car?
Feng Yu only knows the development trend of the car and knows which direction the technical application of the car should be developed in the future, but he does not know how to study it.
Fortunately, Bingcheng Machinery Co., Ltd. already has a lot of technical experts, many of whom are engineers from the former Soviet Union. They are still cultivating engineers in China, and the technology has been improving.
It is not necessarily faster than the speed of technological advancement of large foreign automakers, but it will not be slower. It is definitely faster than the speed of technological advancement of domestic joint venture auto companies.
The reason why Songjiang Automobile can develop is not a technology lead, but a variety of factors such as shape design, car performance, price, etc., and the most important point is the government and government procurement.
Since the army's purchase, the Chinese people have clearly understood that Songjiang Automobile is exporting to Europe to earn foreign exchange, while Longjiang and other provinces have begun to purchase Songjiang brand cars.
In the past, these units purchased SAIC and FAW cars, either Audi or Santana. But at the same price, it is obvious that the Songjiang brand cars are more comfortable and beautiful, or they are domestic brands. They can also stand on the heights and say that they support the development of the national automobile. In fact, they are not to be criticized by the above leaders for buying a car.
In recent years, it has been a period of rapid development of official vehicles. Almost every local government has begun to purchase a large number of official vehicles. Some people in the past have counted that as early as 1995, the cost of the bus was already a day's number, and in the next few years, it was still rocket-like.
This kind of thing is what the country needs to manage. Feng Yu just grabs the market that belongs to those imported cars and joint venture cars, and uses profits to roll forward and improve the technology of Songjiang brand cars.
Many of Li Dafu’s ideas coincided with him. Feng Yu’s growing appreciation of Li Dafu and let him take charge of the auto business seems to be good.
"General Li, you agree with these ideas. You are very suitable to work for Bingcheng Machinery Co., now you can say, how much can you pay for the shares?" Feng Yu asked with a smile.
"I sold the company, it can be almost six or seven million, plus there are still some deposits, almost 80 million, I want to buy 2% of the shares." Li Dafu said with a bite.
"Li’s current company’s profit is not bad. Don’t you think it’s a pity to sell it? Maybe after investing in our Ice City Machinery Company, the profit is not as good as it is now.

"My company has reached the end of its development. Unless there is a lot of money injected, it is possible to continue to make breakthroughs in material research and development. I am optimistic about the future development of the car. I think that after three or five years, my shares in Bingcheng Machinery Co., Ltd. The market value will inevitably double!"
"I have the ambition! I believe you so much, I personally lend you 20 million, do not interest, so you can buy 2.5% of the shares, how?"
Li Dafu was overjoyed: "Thanks to Mr. Feng, I also ask Feng to rest assured that I will do my best to help Songjiang take off!" (To be continued.)
Ps: First, thanks to Benhe, Emperor gg, Le and Lu s, h Ashura, and a bookmate for a love a waiting, thank you. At the end of the month, the monthly ticket is not wasted, it is wasted, ask for a monthly ticket, and ask for a ticket.