Chapter 632: Promotions (on request for a ticket)

At this time, various vcd brands have flooded the world, the market for traditional video recorders has shrunk further, all manufacturers are losing money, and some big brands have stopped producing traditional video recorders after processing the final goods because they They also got vbsp; as for the small companies, they all declared bankruptcy, because even if they sold at a loss, few people are willing to buy it now. `Just like mobile phones have become popular, who will buy pagers again?
And these big companies are still negotiating each other, and a retail price to guarantee their own profits, but did not expect that the wind and rain electronics made a decision in their view, heartbreaking!
Wind and rain vbsp; vcd is the wind and rain electronics, the initial price, is also the wind and rain electronics. Other vcd production enterprises are also licensed from the wind and rain electronics, but when other brands vcd sell at a reduced price, the wind and rain electronic vcd still maintains the price of more than 3,000 rmb.
At that time, companies such as Sony were still watching jokes. Do you think that wind and rain electronics is a big brand? Is your brand value, are we Sony high? Wanting to use the added value of the brand to increase profits is doomed to failure.
The facts also prove this point, the sales of wind and rain vcd, the decline. When Dahe Dianxiong knew the news, he was happy to die.
What is the wind and rain card, Aihua brand or aia, do you think that vcd is the first one you produce, you can sell the highest price? Regret now? Your high price is doomed to let you fail.
But now, the wind and rain vcd, suddenly announced that the price reduction promotion, and the strength is so great! Each vcd has been reduced from the retail price of more than 3,000 pieces to 1999 yuan! This is more than two thousand pieces of other companies, and it is a few hundred cheaper. `
At the same time, Aihua brand vcd, aia brand vcd, all announced a price reduction promotion. The promotion is exactly the same as the storm card!
This time other brands are dumbfounded, so that consumers will definitely not buy their vcd. After all, those three brands are the oldest qualified brands of vcd!
This year, rmb suddenly depreciated, causing the exchange rate against various foreign currencies to plummet. Last year, the exchange rate of rmb against the US dollar was still around 58:1. It has now become 82:1, that is to say, the patent fee of fifty dollars is equivalent to more than four hundred rmb!
The price gap between the wind and rain brand vcd and other brands vcd is exactly about 50 dollars, which makes the roots of other companies hate itching.
The wind and rain electronics are too tm damage. If you cut the price, if we follow the price cut, then our actual selling price will be only about two hundred dollars, and the cost of more than one hundred dollars will be cut. What kind of money do we still earn? Are the big heads not earned by the wind and rain electronics?
The most hateful thing is that if the wind and rain electronically authorize them to patent, they will cut prices, then they will not be so passive, but they see sales are good, have expanded the scale.
The profit per unit can be reduced by fifty dollars at a time, which is a great loss for them. If it didn't scale up, it didn't matter, but it scaled up. `The profit has also been reduced a lot, how does it make people play?
The reason why Feng Yu has to wait, has not cut prices, and even those brands have expanded. So drag them.
What is the cost of this vcd, Feng Yu is very clear. Before the wind and rain electronics cost more than a thousand rmb, but with the expansion of the scale, workers are more skilled, equipment efficiency is higher, the cost has been reduced to more than 600. In other words, Feng Yu’s profit is still ahead of other companies in Yaoyao, because the cost of other companies is more than a thousand rmb.
Those companies have just expanded in scale, workers are not proficient, and some core technologies, wind and rain, have not been sold to them, so that their costs can not be temporarily reduced.
Originally, there was nothing, more than a thousand pieces of cost, they sold more than 2,000 pieces, and there are profits. However, after cutting out the tariffs, transportation, sales and other costs, their profits are not high, at least in the Huaxia market, their profits are about 50 dollars.
Feng Yu’s price cuts have made those foreign brands unable to operate at all. Now two methods, the first one, is to produce in the mainland of China, exempting some customs and transportation costs, but to invest in building a new factory, this cost is not small. The second way is to withdraw from the Chinese market and consolidate their base camp.
Most foreign brands have chosen to withdraw from the Chinese market. Some aia factories have factories overseas, and they have begun to slowly withdraw. Whoever makes those factories, also produces three brands of vbsp, etc. In the first place, isn’t it just part of the market in Asia, some markets in Europe, and most of the markets in the Americas?
How is this going! They have just opened the market, and they are seeing the season of harvest. Now concessions, aren’t they all busy in front?
So they decided to only withdraw from the Chinese market, and other markets must continue to compete. In those markets, their factories are bigger than aia, but are they afraid of competition?
The most important thing is that they can't quit. Once they quit, they will completely lose the opportunity to be allocated to the vcd industry and even the future DVD industry.
What to do, they also cut prices, down to the same standards as wind and rain vcd. Anyway, even if it is, they still have profits, just a little less. But if they quit, they have no profit at all!
......
Price reduction promotion is the easiest and most direct means of seizing the market. In the past, Feng Yu has seen many brands have used this method and quickly seized the market. And when the market is theirs, they will raise the price again to make a profit.
Feng Yu's killer smashed out, the wind and rain vcd and other market shares in China, rose to 50%, and continued to rise, sales are also higher every day.
The sales volume abroad has also begun to rise rapidly, and the initiative has been re-mastered in Feng Yu’s hands.
Jiang Wanmeng suddenly appeared, it seems that after the price cut, their profits are not small, the sales volume has increased. And these few months, the sales volume of vcd discs is far away from his imagination, and the profits of wind and rain electronics have not decreased!
Coupled with the cost of patent licensing, the profits of wind and rain electronics have actually improved a lot.
At this time, Feng Yu once again launched the second stage of the promotion, buy vcd, send more movies and music CDs, not just originally sent a New Year's party CD.
Buy one get two, the promotion is very strong.
Most people buy vcd back to do what they want to do, to watch movies, listen to songs or sing, but to buy a vcd player, the consumption of CDs is not a small amount, just like buying a car is a reason, always feels like every It didn't cost much, but it was not a small amount at the end of the month.
The cost of a CD, including copyright fees, transportation costs, etc., costs only ten dollars. But it is the profit of these twenty pieces, but the sales of the wind and rain brand vcd has once again increased.
"Feng total, our sales are growing rapidly, and this promotion method is too cost-effective!" Jiang Wanmeng said excitedly.
"This is nothing. We will continue to launch follow-up activities. Anyone who purchases our products can participate in the lucky draw. The grand prize is the full refund of the purchase amount. The second prize is half of the cash back. The third prize is the fanless fan... the final prize. It’s a movie disc or a music CD, everyone can win!

Feng Yu has moved out some of the previous promotion methods. Those big brands don’t understand the real way of promotion, and they are doomed to fail!
Ps: The fourth is to make up for the one that was owed yesterday. There are two more in front, don't miss it. At the beginning of the month, the monthly ticket doubles the activity. Everyone gives more to the old four. After returning home at the end of the fourth weekend, you can see that the fourth child is not giving power!
In addition, those who cursed my bachelor in the group, I also cursed your girlfriend every day aunt! ! ! I am so easy to get along with each other, you said that I am easy~~
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