Chapter 641: Advertising campaign

Jiang Wanmeng did not expect anything from advertising. Advertising is nothing more than a wide-ranging announcement. By relying on the number of plays, let the audience remember this brand. What new ideas can there be?
But after reading the advertisement of the scriptwriter Feng himself, he was completely convinced.
"Feng, this ad is awesome, it will definitely be a fire!"
Feng Yu is very proud of his heart, but on the surface is still a modest look: "Before it was broadcast, everything could not be determined."
"I don't dare to comment on the effect of the foreign advertising, but after the domestic advertisement is broadcast, the effect is definitely very good. Those other vcd brands are going to be finished. It is only the time of this advertisement is not long, we are on the TV station. The advertisement is not only 30 seconds long?" Jiang Wanmeng asked in confusion.
"The advertisement at Yangtai is really only 30 seconds, but the local station can give us two minutes of time. This advertising time is just right." Feng Yu has already considered it clearly. Those other brands of vcd are not in the place. Do you advertise, so let's do it now.
This is called the way of others, leaving others nowhere to go.
......
"Wind and rain super vcd, four-channel selection, Guoyue bilingual switching. Nine screens show, the wonderful lens is just a little. The original countdown, always master the film time. Wind and rain electronics, vcd inventors, industry pioneers, brand leaders. Super vcd, has been imitated, never been overtaken!"
The most basic 30-second advertisement, the entire commercial, no one shows up, only one hand, one remote, one super vcd and one TV.
In a few simple words, the characteristics of the super vcd are said, especially the inventor, the pioneer, the leader three titles, completely separate the wind and rain super vcd from other vcd.
This is not only the vcd brand of the East is being compared, even the Aihua brand, Philips can only be willing to go down the wind. There is no exaggeration in the advertising words. It is completely seeking truth from facts. The wind and rain electronics are the inventors, pioneers and leaders.
The two-minute commercial is slightly different, and it’s like a family gathering. Nan Ge took a microphone and stood in front of the TV to sing deeply. When his special voice came out, the people at the party began to applaud and applaud. Even so, it is impossible to cover up the voice of Nan Ge.
Then Nange operated a few more times. Choosing the channel, showing that the super vcd can eliminate the original sound, can eliminate the microphone sound, can sing and other functions, it is even more surprising.
"vcd. I only choose the wind and rain card, the international brand that Huaxia goes out, you, trustworthy!"
With the advertisement of Nange, the end is a close-up of a vcd, and the wind and rain super vcd, has been imitated, never exceeded the advertising words.
As soon as this ad word appeared, all the roots that the vcd manufacturers hated were itchy.
Nima, we bought a patent license from you. Give you a patent license fee, right? As a result, you use this to step on us, and you are too bad!
Has been imitated, never surpassed, this tm what broken advertising words!
If you don't have patent protection, the function of this vcd may be what it is now. Besides, who imitates you, our shape and color are different, how can we imitate it?
And what has never been surpassed, do you really think that wind and rain electronics can always lead the industry? That is only temporary! After our industry standard will replace you, see who will step on the feet!
Then. The advertisement of Aihua Super Vcd also appeared. The short advertisement of 30 seconds is almost the same, but the sound quality is outstanding. The two-minute long advertisement made the scene in the karaoke hall. There is no such place as ktv. At least there is no domestic, and the names passed from the island countries are still used. Karaoke.
Na Ying sang very well, everyone is applauding.
"With Aihua super vcd, like in the studio, you can practice singing at home later. vcd. High-fidelity sound quality enjoyment, I will love the Chinese card."
Vcd screen zoomed in, and finally appeared advertising words, Aihua Electric, I love China.
The foreign advertising versions are slightly different, but the 30-second short advertisements are similar, because they are all product displays, no one. But the long version of the ad is different. The first is that the spokesperson changed and replaced Zhang Xiangyou, the song of Xiangjiang. Because Zhang Xueyou has planned to open a concert in Madison Gardens in New York next year, and he is also the best Chinese singer to sell in the world.
Because he intends to temporarily take a break in the past two years, the endorsement fee is not too high, one million dollars a year, but Feng Yu also seized this point, saying that the endorsement fee is too high. What's more, Feng Yu said that this advertisement will be broadcasted around the world and can enhance Zhang Xueyou's reputation in the world. Feng Yu also listed the advertising fees of Jackie Chan's endorsement of the bully, pointing out that Jackie Chan's one-year endorsement fee is not much, giving Zhang Xueyou a five-year Hong Kong dollar endorsement fee, signed for five years, is already a high price.
Finally, it was agreed that the endorsement fee of 30 million Hong Kong dollars for five years, shooting two commercials each year, including some print ads, participating in four publicity activities, and some miscellaneous provisions, so that Feng Yu feels value, after the next two years, Zhang Xueyou will also receive the World Music Award from the World Recording Association. His record sales, second only to Mike Jackson, Feng Yu feels that he earned.
Feng Yu’s advertising campaign is very strong. It can be said that all the profits earned by ordinary vcd this year have been put into it, but there are also super vcd profits, and there are patent fees, Feng Yu still earned. The most important thing is that the brand value will increase a lot. These are the money that cannot be measured for the time being. As long as the wind and rain electronics are listed, the effect can be seen.
Especially the words of the wind and rain super vcd: always been imitated, never surpassed, but also give the audience a psychological hint, even expressly, tell them that only the wind and rain vcd is authentic, the others are imitation, this It is also the brand value of the wind and rain card.
Aiwa still adopts the style of the past, highlighting the sound quality and highlighting the color. And the spokesperson for the search is the global spokesperson of the aiwa brand signed last year, one of the hottest female singers and female stars, Madonna.
Although the endorsement price is very high, it is the full brand endorsement, that is, all the music products of the aiwa trademark can be promoted by Madonna's posters. Of course, only two commercials are taken each year to participate in two activities.
In the first half of the year, Aiwa asked Madonna to shoot a commercial of a CD player, which was very good. This second ad just happened to shoot super vcd.
The wind and rain card, the Aiwa brand, and the aiwa brand began to spend a lot of money on advertising and promoted to Philips. Although this super vcd is a competition for their own people, it is also a competition. If they don't increase their advertising efforts, then the market will shrink rapidly and they will not be able to surpass the storm card.
As a result, Philips has also begun to increase advertising investment ... (to be continued.)
Ps: First, thank you for the monthly ticket cast by the bookmates such as Flying Fire Meteor 1, star, bbk, wave yhoods99, flame ☆ fire dance, thank you. There is one more behind.