Chapter 834: Award-winning promotion (booking for a ticket)

Coca-Cola and Coca-Cola didn't even think of it. Jianlibao, which was originally suppressed by them in the North American market, actually entered the supermarket chain, and it was not a family, but all the big supermarket chains!
Their two giants in the world of beverages, when they were mainly in the Asian market, especially in the Chinese market, they were actually taken to the nest!
In the Huaxia market, they were struggling. They thought that Chinese people didn't like carbonated drinks, but what kind of carbonated drinks such as Jianlibao, refreshing and Rising Sun were sold very well, but they could not sell.
What makes them most angry is the refreshing series of Le Haha, which is clearly the same as their products. It can be better than the ones they sell!
They also studied, the taste is not better than theirs, and even their developers said that the refreshing series has not been their good, but it is selling well.
The reason is that Le Haha's sales channels are much stronger than theirs. Le Haha's sales channel in China is too strong, and it can be shipped to any small county in China in just three days. This is completely impossible. They can only do it at best, and sell the products to the local market.
The sales in the local market are also very bad. The reason is that many powerful dealers are not willing to sell their products. And the Taihua supermarket, actually put their products off the shelf, so many consumers think that their products have a problem, I know that it is better not to sell in Taihua supermarket!
This is Feng Yu's credit. Taihua Supermarket has few commodities and does not affect the overall situation. Taihua Trading Company has cooperative dealers in all provinces. Feng Yu speaks and does not allow them to sell Coca-Cola and cooking cola products. Those dealers have measured it and chose to follow the Taihua Trading Company. After all, there are more products and higher profits.
Competitive enterprises have similar requirements. They can understand this. Moreover, Taihua Trading Company has given them a percentage point in the sales of products such as Songjiang, Fengjian and Aihua. So if they don't give face, then they will never cooperate.
Other companies may consider cost and other compromises, but the arrogant of the boss of the Taihua trading company, Feng, they are clear. Cooperation, everyone has earned, if betrayed, then never cooperate!
The biggest Chinese market in Asia failed to develop, and their home games were infiltrated by other brands, which made them very angry.
However, they did not put these Chinese brands too seriously. After all, apart from Jianlibao, no brand has a little popularity in the country. Although those products have entered the supermarket, in the eyes of the two music, it is just a plus, and will not have any impact on the two music.
So soon, two music found that he still underestimated these Chinese beverage companies.
......

Anotherbottle (another bottle)! Anotherpot! Another promotion of Huaxia Beverage, whether it is printed on the bottle cap or the pull ring, can be exchanged for the same product at the retailer!

These advertisements were published in major newspapers in North America, and they were all in one page, and they were published for a week.
This kind of promotion means that the two music companies can't catch it!
This is clearly a means of abandoning profits and seizing the market. Generally, this kind of means is a company with superior strength and a stronger company.
This kind of promotion is much higher than the cost of advertising. And also the retailers and dealers to cooperate, but also give the other party a fee.
The two music companies can't think of it, Huaxia's beverage products, dare to use this means! Where did they come from so much money?
But they still have confidence, their taste is better, the consumer groups are more loyal, and will not be affected by the means of awards and promotions.
But soon, the news was published in the newspaper, and the prize promotion was upgraded!
Jianlibao, Kaili and other canned drinks have once again made a big move, and the prizes have also been upgraded. Not only is there a can, but also a CD player that rewards an AIWA, rewarding a wind and rain super fan, rewarding a storm card super VCD.
These prizes are provided free of charge by Feng Yu. It seems that Feng Yu has lost money, but the wind and rain cards and AIWA have appeared in newspaper advertisements and have been remembered by more consumers.
What I can't think of the most is that, in addition to these appliances, there is still a luxury award - Songjiang brand car!
Drinking soda, there is a chance to get in the car, this is a big deal, so everyone is crazy!
In just a few days, sales of Jianlibao, Kaili, and refreshing products soared, and even with other Chinese beverages placed next to these products, sales also increased to a certain extent.
Those supermarkets have also cooperated. For example, a billboard is placed outside the supermarket and next to the shelf. The cost of the promotion is not the one they come out. They can also attract customers.
Feng Yu took out the prize for Songjiang-Off-Road. After market research, only the shape and performance of this car are in line with the North American market. Then there is the commercial car of Songjiang-Red Star, but the best Songjiang-Guo'ao sold in China. When the survey was conducted in the rice market, it was considered by many people to be not beautiful enough, the performance was not outstanding, and the comfort was not high enough.
By the same token, Songjiang Motors does not have to do any advertising. By relying on it as a prize, it has already been known to many people in the country.
In order to support the Huaxia Olympic delegation, Feng Yuyun came to hundreds of Songjiang cars, some of which were kept for personal use, and the rest was naturally used for advertising.
Not asking for an instant to be hot in North America, but paying so much, we must always let the Songjiang brand have some popularity in the United States.
In each state, Feng Yu has contacted an agent and left three cars for customers to watch, test drive and order. In the end, there are still some cars left. Feng Yu thinks that he can't use it, so he uses it for advertising.
He also wants to try, the rice people have a favorite of China's cars. Even if a car can only earn a thousand dollars, and there is a sales volume of 10,000 cars a year, that is also a profit of 10 million dollars!
A week after the start of the grand prize promotion, there was a voice in the newspaper saying that drinking Chinese drinks can be a car, which is a scam because no one has ever been!
CDs, super fans, and super VCDs have some of them, and they have also been reported. What is the most anticipated car, why not?
Feng Yu is also somewhat depressed. It is clear that the product with this prize has been put on the shelves. How can anyone come to receive the prize? Finally no way, Feng Yu found a child care!
Sold a bottle of the prize-winning drink to a black man!
When the black man opened the bottle, he jumped up. All the people around were surrounded and clearly saw him in a cross-country car worth 30,000 US dollars!
The news was also immediately scheduled to be published for publicity. After the news was advertised, the newspaper also told everyone that there were still 19 cars that had not yet been won, which made the sales more exciting.
Although the economy is much better than China, it is not that everyone can afford a car. And this Songjiang-off-road, very popular with black people, looks domineering, strong performance, it is important that it can only be obtained for fifty-nine cents!
After this hype, the sales of these beverages increased by eight percentage points!
Huaxia drink, stayed in North America!