Chapter 196: Eat Otto moon cakes and watch Otto movies!

The premiere was a success!
It is inevitable that the praise is rave reviews.
The so-called premiere, with limited seats, who can come in?
The celebrity guests who have a cooperative relationship with Pengda, the media and film critics who have the bad money of Pengda, draw the starring fans of the premiere tickets...
Just this group of people, who will give a bad review?
Real audience feedback did not gradually appear until around two in the morning.
Why is this time?
Of course, it’s because the nationwide release starts at 12 o’clock in the morning, and it’s two o’clock after watching the movie. The film reviews that appear after two o’clock are the most valuable real audience feedback.
"Xinao's design is good!"
"The monster capsule is interesting!"
"After watching the movie, it feels okay! I just want to make a complaint. Can Meng always make a new leather case? Doesn't the conscience hurt?"
"Second! I want to see a new monster!"
Standing in front of the computer, watching the movie reviews refreshed on the screen, Meng Lang was finally relieved.
The response is okay!
Especially for the first appearance of Saiwen, the holster shape has been unanimously recognized by the audience, this is what makes him most happy.
Accustomed to the "bald head" of the first generation and Zuofei, he suddenly drilled a game with a different head shape. He was worried that the audience would not accept it.
So far, the appearance is very successful.
All viewers who have watched the theater version are looking forward to the upcoming Seven TV series.
that's enough.
Meng Lang is very self-aware. He also knows that what he is filming is not a classic. The main purpose of this film is to pave the way for the Seven TV series.
And to promote toy derivatives.
Speaking of toy derivatives, the theater version has extended a lot of types, but the audience’s favorite toy is actually the "monster capsule"!
A small transparent round bottle with the thickness of a thumb, which contains a super small monster doll. It is such a thing that has won unanimous love among men, women and children, and the shipment volume is higher than that of the upgraded magic wand.
It's really surprising.
Surprised to surprise, the audience is willing to pay for derivatives, can Mengzi not sell it?
In addition to the Monster Capsule, considering that the release date of the big movie is the Mid-Autumn Festival, Meng Lang also ingeniously launched the moon cake gift box of the three brothers.
There are three moon cakes in the gift box.
These three mooncakes contain different fillings and have different Ultraman images on the surface, representing the first generation, Zuofei and Saiwen respectively.
This gift box is very popular.
It is the Mid-Autumn Festival, and every household has to buy moon cakes. The mooncakes from anyone's store are the same, why not buy the Otto mooncakes in Mengzi?
Eat Otter moon cakes and watch Otter movies.
This Mid-Autumn Festival, Meng Zi will spend time with you!
...
The Otter brothers have a good schedule.
Although it is a small holiday for the Mid-Autumn Festival, not many new films have been released. Apart from small-cost comedies and romance films, only one costume war film "War Hero" with an investment of 80 million is released.
Zhan Xiong was born out of time.
Although well-made, the story is too depressing and sad, and it is not very popular in the market on the Mid-Autumn Festival, a happy day for families.
On the contrary, it is the three Otter brothers. Children like to watch adults and they think it is good. The whole family can watch them with gusto.
The box office came out on the first day.
Zhan Xiong was under the pressure of "the first investment in the same period", but only got 31 million box office. The three Otter brothers, whose investment is slightly lower than that of the Warriors, grabbed 84.5 million box office, easily beating the single-day box office champion.
There is no doubt that this is due to the schedule.
There are also reasons for the release of films.
The story of the three Otter brothers is not tortuous and wonderful, the leading role is not a traffic star, and the director is not an international famous director. Except for the excellent special effects, everything else is pretty average.
To have this box office is entirely due to the right time and place.
The so-called Tianshi means that after the first generation came out, there was a wave of huge heroes in the country, and the theater version was released immediately after the TV series.
The so-called geographical advantage refers to the PY transaction between Pengda and the theater, and the number of films scheduled is higher than other films. In addition, Meng Tsai was willing to spend money, and spent a lot of money on the publicity channels.
The so-called Renhe can be understood as a family carnival plot, which is more suitable for the Mid-Autumn Festival than other films.
The quality is pass, and it is normal to have this result.
Besides, the box office on the first day has a lot to do with the number of films scheduled.
No one has seen the newly released movie, and there is no word-of-mouth reference. The decision to watch a movie is entirely based on the movie promotion.
After the first day, when deciding which movie to watch, everyone will definitely consider the reputation of this movie.
As for word of mouth.
Audiences who have not watched the first-generation TV series have mixed reviews, while those who have watched TV series are mostly praised.
Qualified "fans to movies"!
This is a fair evaluation given by many viewers after watching the three Otter brothers, and it is also the most consistent evaluation of Meng Lang's psychological expectations.
Fans are right!
If you really photograph it to passers-by, it will be over.
Audiences who are interested in Ultraman must have watched TV dramas. Audiences who are not interested in Ultraman, even if your movie is made wonderfully, it will still be boring to him.
For special film movies, successful works usually have two labels-"feelings" and "fans"!
And those big movies that wanted to tear off these two labels, without exception, all hit the street.
Do you want to go the way of a superhero?
Before thinking about this, it is recommended to investigate the average age of Marvel fans and compare the average age of their fans.
The positioning is completely different!
Meng Lang's three-step film strategy, although the ultimate goal is to jump out of the fan-fare circle, he did not say that these two labels should be completely eliminated.
Everything has to be done step by step.
First create a "Earth-Kingdom of Light" Otto master universe, and then build a bunch of "parallel" Otto universes.
The main universe consolidates the fan base, and the parallel universe jumps out of the framework to try new things.
If you try to succeed, you will do things in the parallel universe, and if you fail, you will retreat to the main universe and continue to love your fans for bad money.
This theatrical version tells the story of the Otter Master universe.
It is also a qualified feelings fan to the movie.
After the movie was released ~EbookFREE.me~, you can see discussion posts about the plot on all major Internet forums.
Some people even said that they were crying.
"Ultraman is indeed dead, but Meng Nan can become Ultraman, and what he said before his transformation, do you really understand?"
"Meng Nan has inherited everything from Ultraman. After this transformation, he is Ultraman, and Ultraman is him. This is why Zuofei said he cannot come back."
"So sorry for Meng Nan! After becoming Ultraman, he not only lost his human identity, but also gradually watched Mingzi grow old, and watched his relatives and friends grow old... Finally, he went to the Kingdom of Light alone, as an Ultraman. Man substitutes and lives."
This kind of plot discussion is fairly reliable, and unreliable audiences have already made up a complete analysis report on the social structure and cosmic status of the Kingdom of Light!
Regardless of whether these analyses are nonsense, someone who is keen to study the plot has already proved one point.
The movie was a success.