Chapter 281: PD Mall

China Shipping PD House is now open!
As the second batch of PD homes in China, Meng Lang attaches great importance to it. Although I was unable to be present, I made corresponding arrangements.
Including but not limited to supporting holster exhibition performances, arranging celebrity artists to come to congratulate, launching some "limited commemorative editions" inventory, etc.
After all, it is NO.002!
Each PD home has an exclusive number. The higher the number, the higher the internal status, the greater the authority. The number does not represent the order of opening, but only represents the internal status.
Currently, Pengda has opened 5 stores!
They are Jiangchuan No. 1, Zhonghai No. 2, New York No. 4, London No. 9 and Kyoto No. 3.
Among them, No. 1 opened first, followed by Kyoto No. 3 and London No. 9, and New York No. 4 and Zhonghai No. 2 opened on the same day.
There are not many PD homes!
More stores may be added in the future, but at most it will be around 100. It is still opened globally, with about a dozen domestic ones.
Feel a little bit less?
Actually enough, the main goal of PD House is to "serve PD members". Open so many stores, do you have so many members in need of service?
In some third-tier cities, the number of PD members may be around a few thousand, or even not even a thousand. This membership base is not worth opening a new store.
Besides, how convenient the network is now!
Is there any business to do, do I still need to go to an offline store? Directly log in to the PD member area to get all kinds of services.
Just like a telecom business hall.
In the past, the network was inconvenient, and you had to go to the business hall to pay the phone bills, so the operators' stores are all over the country. Now it is all handled online, and operators have begun to gradually abolish stores.
If it is not abolished, it will be changed to a "mobile phone shop"!
As the Internet becomes more popular and everyone buys mobile phones through the Internet, these shops still have to be abolished.
Maybe a few years later, in a city with a million people, there is only one operator store left, and the rest will be the "flagship stores" of major mobile phone manufacturers.
The rise of online shopping has made it convenient for the people and made Meng Lang suffer a lot.
Because Pengda started too late!
In the past, it was "the offline king". As long as you have a good relationship with the dealers and let go of some of the profits, toys will have no market.
Now, all have to come by themselves!
Moreover, the online shopping channels are transparent, which makes it easy for consumers to "shop around". Whenever manufacturers make small actions, they will be caught instantly.
If you set foot in the e-commerce market earlier, you would not be so passive. The problem is that Pengda started several years later than its peers.
The official flagship stores of major online shopping platforms have only been opened for less than three years. The core "PD Mall" was officially launched when Ultraman Seven was first broadcast.
It used to be the official website with publicity pictures. If consumers are interested, they can click on the link to jump to the "official flagship store" to place an order.
Later, some mobile phone users reported that the shopping experience on the official website was extremely poor, and asked if Pengda has an exclusive "mall APP"?
At that time, Meng Lang had the idea to be a "PD Mall".
He did it too, whether it's a website or an app. Through continuous publicity, the number of early users was not large, but it quickly collapsed.
"Other users have something to say, the mobile phone memory is so big, why download so many shopping software? There is no discount in the PD mall, and the payment is also fortune treasure. Why don't I use Taobao?"
Meng Lang convened a meeting with the "PD Mall" department, and slapped the table angrily, saying, "That's right! I don't even want to use this broken mall. Why should I keep users?"
"I don't care what you do, I want PD mall users to exceed 100 million by the end of the year! This year's total turnover is not less than 10 billion!"
After talking about the goal, Meng Lang formulated the reward and punishment standard. Achieve the task, there is a big red envelope at the end of the year. Failed to achieve the goal, the bonus was deducted and the person in charge got out.
Meng Zi is really angry this time!
The PD Mall project eats up a large amount of the group's funds every year. Even if there is no return, even the users can't be retained. This is not disgusting!
Are you all playing Mengzi?
Isn't it good to use tens of millions of investment a year to fund sensible female college students? If there is no improvement, Meng Lang will have to cut this department.
Under the "unemployment" crisis, the tool man broke out unprecedented motivation. The head of the department took the lead in staying up late and started "program optimization."
The APP icon has also changed!
The previous "card box" pattern was replaced with a red PD panda. The classification label on the main page is optimized to facilitate users to find their favorite products.
The "Guess you like" page has been greatly changed, through the user's shopping habits, intelligent recommendation of products, no longer a rigid "keyword" recommendation before.
Added "Buyer Barrage" function on product details page. The user can see the "barrage" sent by the buyer during the purchase process. If you don’t like this feature, you can turn it off in the settings.
The APP is almost completely new!
But this is not enough. It is far from the goal set by President Meng!
Next is the money burning link!
Advertise, whether online or offline, buy "built-in software slots" from mobile phone manufacturers to sponsor variety shows.
Increase the incentives!
As long as PD's toys or ancillary derivatives are purchased in the PD mall, the price is definitely cheaper than the third party, and the delivery is faster!
The second is the logistics after-sales link. The model of PD Mall belongs to B2C, which is similar to the self-operated model of Goudong. In this mode, after-sales and logistics guarantee are essential.
PD Mall provides "seven days unconditional" return, 15 days replacement, and one year warranty service. The investment in logistics is too large, and we can only find reliable third parties to cooperate.
Then comes the payment link!
The original PD mall only had two channels: Zhifubao and UnionPay. Now the three wallet channels have been opened up, and the payment methods have become more diversified.
PD wallet is definitely the point!
This is Pengda's exclusive third-party payment tool, a treasure that Meng Zi spent a lot of money to make!
In fact, it can be "exclusive"!
That is, PD mall shopping, you can only use "PD wallet" to pay.
But Meng Lang thought for a while, this is purely a disgusting user. The PD wallet is not used by anyone and can be given preferential treatment, but exclusive use is of little significance.
The way of preferential treatment...
For example, Tao Mi wants to buy a pair of "Miracle Girl" slippers priced at 100 yuan, and use other payment methods without any discount. If she uses PD wallet to pay, she enjoys a 5% discount ~EbookFREE.me~ can save 5 yuan!
Count the red envelopes and it will be cheaper!
Of course, this example is not very appropriate. Because Tao Mi wants to buy something, Meng Lang is happy to give her a coupon of "99 minus 100".
A series of changes, coupled with overwhelming publicity, the brand-new PD Mall, once again entered people's sight.
"President Meng, look at it!"
"We made it!"
The person in charge saw the leaps and bounds of the back-end trading volume, and tears filled his eyes with excitement.
Meng Lang also cried.
You should cry! Half alive for so long, hundreds of millions of dollars have been smashed in, and the daily turnover has finally broken through one million.
Converted income, a net profit of 400,000 a day!
Make a big profit! Get rich! President Meng is indeed a business ghost!