Chapter 438: 4 drive! 4 drive!

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Apart from filming, Meng Lang also got the report from Ma Teng. The conclusion of the investigation surprised him.
So many people like cars?
The mouth will lie, but the cold data will not. In the selection of the gun car ball, the children who choose "car" are the most.
Probably, this is nature!
From horse-drawn carriages to automobiles, to all kinds of old drivers' cars, men's love for "cars" seems to have never wavered.
Since the audience is so wide, it is logical to develop a brand-new pillar-level product with the theme of "cars".
In essence, PD is still a toy manufacturer and has nothing to do with the traditional automotive industry system. As for the old driver's car, it is even less likely to be related.
So, just build a car.
The product positioning must be a toy car!
Just like real cars are divided into SUVs, MPVs, pickups and heavy trucks, toy cars can be subdivided into many categories.
Where should I start?
Car model? The market is too small to sell, and this model requires automakers to authorize it, so there is nothing to do.
Building block car?
Lego is definitely a good player, and the market prospects are also good, but unfortunately it cannot satisfy the "explosive" effect that Meng Lang wants.
After thinking about it, the ones that best meet Meng Lang's needs are definitely remote control cars and four-wheel drive vehicles. After all, when he was a child, he was bombarded by an advertisement all day long.
"Audi Double Diamond, my partner!"
This is not only a childhood memory, but also represents the unbearable past black history of "Aofei".
Aofei Animation was established later than the Audi Double Diamond, and the establishment of the Audi Double Diamond has an inseparable relationship with the "four-wheel drive".
This is a "cottage" past.
From the brand LOGO to the product design, and even the product manual, the Audi double diamond imitated the neon Tamiya company at the time...
Whether it is the official Audi Double Diamond or in media reports, no one has mentioned the term "genuine authorization" for this "four-wheel drive" in the past.
In the Neon Encyclopedia, they introduced the Audi Double Diamond like this: "One red and one basket of two diamond logos come into view. Everyone knows which company's copycat product is."
The black history has not been washed.
Meng Lang didn't want to comment on Aofei's family history. Companies that have survived from that era to today, whether traditional manufacturing or Internet companies, have more or less a history of copycats.
It is not their logo or product design that Meng Lang is worthy of reference, but their way of marketing the four-wheel drive.
He was able to bring the four-wheel drive to the market and was a big success. In one fell swoop, he overcame the small "Fuwan" company opened by Consortium B in the national service. The marketing method of Audi Double Diamond is of great reference significance.
Of course, this is not to blame Bandai.
At that time, domestic piracy was rampant, and the genuine market was not large. Coupled with the special investment environment, Bandai does not attach importance to this trumpet.
The defeat is also reasonable.
Four-wheel drive vehicles have always had a good market in China. It is a pity that the earliest four-wheel drive vehicles were too expensive and became a toy for the "child of the rich", and did not popularize with the public.
It wasn't until the double-diamond copycats, with their low and affordable prices and excellent marketing, that they occupied the commanding heights of the market.
Aofei also rises because of this!
The marketing process is roughly divided into three steps.
In the first step, after the product is put on the market, a national four-wheel drive competition covering 24 provinces and cities across the country with hundreds of thousands of people participating.
The second step is to introduce "Four-wheel Drive Boy" and "Four-wheel Drive Brother" and other neon industry-related animations to be broadcast on stars.
The third step is to launch a new peripheral parts system based on "competition". Make a fuss about the industrial chain of motors, gears, and batteries.
After these three steps, the four-wheel drive has entered thousands of households, covering tens of millions or even hundreds of millions of elementary and middle school students, becoming a childhood memory of countless people...
With reference to Aofei's marketing methods, Meng Lang also formulated a three-step plan for his "toy car" strategy.
The product is also a four-wheel drive!
First make the product, and then carry out the first stage of marketing, launching works such as "Four-wheel Drive Kid" and "Four-wheel Drive Brothers" to increase popularity.
Then host a contest!
PD has money and experience, and it must be a global system to play games. If you want to become famous, the bonus must not be less.
Subsequently, with "competition" as the main selling point, the peripheral parts system was launched. At the same time, we will improve the competition system and strive to make this project longer.
This neon has done a great job!
The domestic four-wheel drive industry has exploded and declined quickly. The manufacturers were too short-sighted and did not turn this industry into an evergreen tree.
On the other hand, neon, four-wheel drive vehicles that have been developed for decades have a sense of existence even though the popularity has declined slightly. From time to time, there is a "rejuvenation boom" and the industrial chain is booming.
PD cannot be short-sighted.
Mengzi pays attention to the scientific view of leek in business. I can't do it, the stupid thing of picking up sesame and losing watermelon.
He asked Wang Kui to start preparing.
PD Animation Company, after completing the second season of the Leader's Proof and Hurricane Spirit 4, they can start producing "Four Wheels Brothers".
Why not a 4WD kid?
This is not nonsense!
Four-wheel drive kid, have you really seen it? Holding a hockey stick to guide the four-wheel drive forward, it is really too backward in this era.
It is better for the four-wheel drive brothers. The "voice control" and high-tech magic reform plan will not appear to be behind the times even if it is put today.
Speaking of which, voice control can really be achieved! You only need to install additional chips to increase the "command response" speed and achieve the same animation effect.
With the voice control, so will the remote control!
That's right! The original Ares of the four-wheel-drive brother Liage is a "remote control" four-wheel-drive vehicle according to the setting.
It's really J... ahem!
The addition of voice control and remote control greatly improves the playability of the four-wheel drive. At the same time, the "four-wheel drive racing" competition becomes less boring.
To be honest, this is a good thing.
Moreover, these unique accessory systems have increased. It also created a brand new model for four-wheel drive racing ~EbookFREE.me~.
Add remote control accessories? The body becomes heavier, and with the same motors, your car does not run as fast as the "no remote control" version.
On the contrary, without these accessories, the body becomes lighter and runs faster, and flexibility is greatly reduced.
The track becomes vital!
If there are a lot of straights and the steering performance is not tested, the players will definitely cut out the accessories and try to run faster.
If the track has more corners and does not test the straight-line acceleration ability, the players will definitely add accessories for maneuverability.
This kind of competition is more beautiful! As long as PD, as the event organizer, formulates corresponding "modification regulations", the event will definitely become very exciting.
The event is exciting and the audience naturally loves it. As the audience loves to watch games, they will naturally be interested in the product. Once interest arises, then...
Wallet, my black pig!