Chapter 867: Schoolbag

Meng Lang's judgment is very accurate.
Among the four major movies released during the same period, only "Mermaid Warrior" had a serious problem, which led to a slump in the subsequent box office.
Even the unpopular youth abortion film "Solo of the Hourglass", fan feedback and box office trends are better than mermaid fighters.
Of course, none of them are protagonists.
This summer file, the only works that really made the limelight were "Star Warrior" and "Happy Planet No. 36".
Needless to say the former.
After so many years, with the popularity and fans accumulated by the Ultraman series, how could Star Warrior not win the box office?
The latter is unexpected!
After receiving a good response from the TV series "Happy Planet", Haitian has invested heavily in large-scale movies that have achieved both good reputation and box office harvest.
As of July 4, in the latest domestic box office rankings, "Happy Planet No. 36" ranked second with a total box office of 311 million, second only to "Star Warrior" of 387 million.
For this result, Meng Lang is not surprised.
In fact, the original "Happy Planet No. 36" is very good. Not to mention that Haitian has spent huge sums of money to improve many areas with insufficient details. It is normal to have this result.
Speaking of which, Meng Lang has never seen the original version or the Haitian version.
But he knows one thing.
The original version of "Thirty Six" was filmed around 2013, and it is considered a sci-fi IP for children that started "cinematic" relatively early.
But it wasn't until the second half of 2018 that the movie faced the audience. It started from "clicking" and slowly moved towards the release, and then it was sprayed with "a stinky of consumerism".
What happened in the past five years?
The answer is that there is no distribution channel!
The director found countless companies in three years, and no one wanted to release and release for him. Dragging and dragging, it was eliminated by the times before it was released...
In all fairness!
The original No. 36, of course, has some shortcomings. The budget for the production is so small, the producer is also very helpless.
It took five years to release it!
Five years ago, perhaps fans were still "happy little gods" and lived a carefree life in school. But five years later, all of them have gone to college, and their mentality has already changed, and failure is inevitable.
Fortunately, Haitian has rich people!
With sufficient financial support, the 36th finally proved itself and proved the amazing appeal of the "Happy Planet" series.
but……
"What's all this mess?"
Meng Lang strolled around the Haitian official flagship store and shook his head disappointedly.
There is no product he wants!
Although the "Happy Planet" series is not suitable for developing toys, how many peripheral derivatives can always be produced? What kind of pendant phone case refrigerator magnet, there is always a fool to buy it?
But Haitian didn't show anything.
The only product in the flagship store that has something to do with "Happy Planet" is just a poster around the movie.
this one? this one?
No wonder being stepped on by the black pig, you can't grasp the opportunity to make money with this brain!
...
"Star Warrior" continues to hit theaters.
Appeared in the movie, held tightly in his hand by a little boy, encouraging Asuka for the first time, and summoning Tiga’s
Faded and Painted Tiga Action Figure
for the second time, and it sells well.
Bundling is popular recently.
Therefore, Meng Lang designed the "Star Warrior" Thanksgiving Big Lucky Bag. For only 99 yuan, you can get three random items from the lucky bag.
Contains precious gifts such as Tiga/Dina pillows, mobile phone cases, T-shirts, slippers, dolls and doll pendants. Uncle Meng’s personality guarantee is definitely worth the money!
Don't say...
Consumers like this "fubag" product.
Although sometimes the merchandise offered by Lucky Bag is often not what I want most. But as soon as the lucky bag is opened, they always have the illusion of "I earned it, Uncle Meng's blood loss".
Unfortunately, the illusion is an illusion after all.
Uncle Meng didn't lose money, but through the "Star Warrior Lucky Bag", he not only made tens of millions in cash, but also cleared the "slow sales backlog" inventory in the warehouse.
Old routine!
Meng Lang has long gained experience in making lucky bags for so long. The children thought that they were not making a loss in their blood, but in fact they were all "slow-sale" goods, and Uncle Meng's mouth broke open with a smile.
Doing business is shamelessly mean.
The merchandise of "Star Warrior" is booming, and the best-selling item belongs to the duo of Tigadyna.
Heisei Sanjie is really making money!
Although I haven't read the financial report of the Consortium B business, the fans basically know that the profit of the Heisei Sanjie toys has greatly exceeded the Showa brothers.
Without joking...
If it were not for the success of the Heisei Sanjie, Bandai had noticed Tsuburaya. It may not happen that the Tsuburaya family is expelled from the game and Consortium B takes over Tsuburaya.
In the original world of "piracy rampant", Heisei Sanjie's toy income is already very high. In this world, the income of Sanjie Toys will only be higher!
Meng Lang has not made any statistics, but according to his estimation, the two Ultramans "Tiga + Dyna" alone may generate more benefits for PD in the next ten years than the Showa Ultra Brothers.
Sanjie is already very fierce!
But more fierce is yet to come...
The three works of "Kamen Rider Kora", "Kamen Rider Ryuki" and "Kamen Rider AgitΩ" are more exaggerated than the other.
Especially Dragon Knight!
The sales of cards and belts alone, UU Reading www.uukahnshu.com's total sales have surpassed all Showa Kamen Riders.
Is there an IP stronger than the Cavaliers?
Of course there is!
Kamen Rider and Ultraman earn more "yen" or "renminbi", while "High Speed ​​Team Turbo Company" earns dollars, pounds and euros!
Altman and the Cavaliers teamed up, barely able to tie the "Super Team" series. This shows how strong this series is.
However, the team's good days are over.
The "super team" that firmly occupies the top of the Pengda IP revenue ranking will soon fall into the altar and be surpassed by a brand new IP.
"Is Treasure Armored so fierce?"
Hearing Mr. Meng’s words, Wang Kui shook his head and said,
Impossible, you are too optimistic! I admit that Little Treasure’s toys have great potential and can surpass the team series... It’s still too mysterious!

One billion dollars a year!
Converted to renminbi, that is tens of billions of sales a year. How many toys does Tiejia Xiaobao have to sell to be higher than the super team?
"Don't worry!"
Meng Lang calmly said: "I didn't say that Ironclad Little Treasure can play a series with one work. I mean, Ironclad Little Treasure must earn more than the high-speed team!"
This is a certainty.
The Metal Hero series, Tiejia Xiaobao is not only the most well-known work, but also the most profitable work in the series.
Let’s not talk about toys...
Do you know the schoolbags of Huaxia primary school students?
The schoolbags carried by Chinese primary school students best represent the popularity of an IP, such as Ultraman, Armor Warrior, Pleasant Goat and Bears...
just!
Meng Lang has also seen a lot of elementary school students carrying "Kabuda" schoolbags. How popular is Little Treasure in Iron Armor? Is it possible to make money?
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