Chapter 908: Sony investing in the future

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Meng Lang doesn't know much about the soft monster series.
All he knows is that Bandai seems to have made a lot of money through the soft monster series. This series is also the more famous toy series of Bandai.
Not to mention the "S.H.MonsterArts" series created with "Godzilla" as the main IP. It is extremely popular and is loved and purchased by consumers worldwide.
"SHM" ​​is the brother series of Bandai's well-known movable doll series "SHF", and it is also a new series of detailed branches of Bandai's products.
The prefix "SH" of the two sequences represents the conceptual abbreviation of "". As for the ending "F" and "M", they are the abbreviations of Figurts and Monster respectively.
From a naming perspective, SHF and SHM are "complementary". One focuses on "heroes" and the other focuses on "monsters and aliens". The design concepts are the same, but the categories are distinct.
PD already has SHF series.
There are many IP works including Kamen Rider, Ultraman, Super Team, Metal Heroes and Armor Warriors, all of which have been SHF limited.
In order to supplement the product sequence, give the monster a chance, and give consumers more choice, Meng Lang decided to move out of Bandai's SHM series.
This series focuses on monsters.
Godzilla took the lead, and then launched the SHM limitation of classic monster images such as Gorzan and Bermuda.
As for consumers will buy it?
do not worry!
It is understandable that heroes are always more popular than monsters.
But this does not mean that monsters are unlovable and no one will buy monster toys.
In fact, monster toys have been selling pretty well.
For example, the images of classic monsters such as Baltan, Jetton, Gorzan, and Gatanjee are not less popular than ordinary Ultraman.
What's more, there is Godzilla!
Even if other monsters pull their hips, SHM can't sell them in a limited way. Only one IP of Godzilla can support the sales of the SHM series, so there is no need to worry.
The movie "Godzilla" is shown worldwide, PD gains not only the box office share, but also the enviable sales of peripheral derivatives.
According to estimates!
With Godzilla’s popularity, this IP can at least create approximately $2.5 billion in derivative revenue for the PD Group in the next 5-10 years.
The reason why it is 5-10 years is that the popularity of a movie can only last for so long at most.
Ten years later, I am afraid no one will remember Godzilla anymore, and no one will buy Godzilla-related toy derivatives!
"10 years? Are you kidding me?"
Meng Lang sneered at the report, and discarded it casually: "Godzilla's meal ticket can be eaten for 50 years without saying anything! If it is not too troublesome, it will not be a problem to eat for 100 years!"
2.5 billion dollars?
Who is this fool?
We shoot a Godzilla every two years to keep this series hot. Is it worthy of Godzilla's hard work without making tens of billions?
Of course, this is a long-term plan!
Although Godzilla is an "evergreen" tree, it is a movie after all. Popularity and popularity are always an obstacle.
To put it bluntly...
Godzilla belongs to the "small water and long flow" type of IP, not the "swift wealth" type!
Get rich overnight?
Have to rely on "Navas Armor Warrior"!
...
Li Tianming has been pigeons for half a month.
As the Lantern Festival approached on the 15th of the first lunar month, he finally finished Nawa’s soundtrack work.
So far!
All the post-production of Nava was completed, and after some warm-up promotion, it was scheduled to be broadcast on the Lantern Festival.
If you want to pursue "maximization of publicity," Navard does not need to be so anxious to broadcast. You can wait any longer, and it will not be too late until February.
But this is Nava!
The "Armor Warriors" series has accumulated a large number of loyal fans in China through the first two TV works and the foreshadowing of the theater version.
Need too much publicity?
As long as the words "armor warrior" are typed, the audience will naturally come one after another. Instead of wasting time and money and doing some unnecessary publicity, it is better to go straight to the horse and see the actual effect.
The platform is still Bird TV!
Nava's broadcast follows the "daily broadcast" mode of the previous two works, with two episodes fixed every night.
The titles of the first and second episodes are "Nava of Flame" and "The Truth of the Case" respectively.
Nava is a series!
So according to common sense, there is no "independent unit" unique to unit dramas in Nava. After all, the main lines of the series are all connected in series. How can there be independent units?
But Nawa is different!
As mentioned before, Navarre’s protagonist Duan Muyan sets his identity as a character similar to a
famous detective
. Therefore, there are many "solve cases" in the story line.
of course!
The original Navarre, due to the improper handling of the "Detective" branch, and the naive and boring process, attracted much criticism from the audience.
Therefore, Meng Lang changed it.
After his improvement, Duan Muyan's "Detective" branch did not reach the level of "Detective Conan". At least it has reached the level of a domestic "criminal investigation drama", barely enough.
According to different cases, Naval is also divided into different "story units".
The specific divisions are roughly the first and second episodes of "The Case of Disappearance", the third and fourth episodes of "Arson", the fifth and sixth episodes of "The Case of God's Cudgel", and episodes 7-10 "Robbery"...
Although it is a series, the "story unit" composed of different cases makes Nava's plot no longer simple, a bit like the drama "Six Groups of Serious Cases".
In short, it looks pretty!
The PD version of Nava, under the leadership of Meng Lang, has solved many of the original problems.
For example, problems such as "the holster has a serious sense of plastic", "the branch is boring" and "the story is naive" have all been resolved.
at the same time!
The excellent performance of the original version has also been strengthened.
The most typical example: Transformation!
Nawa’s transformation is better than the light and shadow and Xingtian armor, and the special effects and fighting design are more distinctive than before.
Because Gaia encountered a small problem in the scene survey, Meng Lang was not at home on the night of the Lantern Festival.
He watched the premiere in the hotel.
The stories of the first and second episodes are generally relatively simple and easy to understand.
When the funeral virus leaked, Tianhaohao Group tested the super armor-Flame Naval. The protagonist Duan Muyan noticed that the disappearance of actor Xiao Wei was suspicious, and met the heroine Ma Lingling during the case.
On the way home, the two ran into Oxer, the Crazy Claw. At the very moment, Ma Lingling asked Duan Muyan to summon Navarro armor and defeated Oxer.
Director Ke is developing a sub-nano armor. Following the investigation of Duan Muyan and Ma Lingling, the truth about the disappearance of Xiao Wei has surfaced.
It turned out that Xiao Wei was the mad claw Okser who attacked them.
Duan Muyan once again summoned Navar Armor, using weapons and special moves, defeated and eliminated Oxer. The mysterious character appears cold-blooded and seems to be collecting something about Oxer!
Duan Muyan's father, Oxer, the mysterious Tiantianhao Group, Armor of the Flame of Nava...
The audience is shrouded in a mystery, and before they want to understand the connection, the plot comes to an abrupt end.
"To be reasonable, Navarre is actually a technological armor, which I never expected! But it's pretty handsome!"
"Compared with this, I want to know what Oxser is? Everyday Good Group, is there any other armor?"
"Ma Lingling is so beautiful!"
"Duan Muyan is a real silly critic, and I was still so embarrassed when I played a beginner tutorial level. That's Nawa? I don't deserve Xing Tianyanlong's shoes..."
The audience feedback was very enthusiastic.
Many people have been surprised by the brand-new technological armor Navar.
Although Xingtian Feiying King Kong armor, it is also a technological armor according to the setting. But this thing is alien technology and has nothing to do with earthlings.
Navarre is a proper earth technology!
Oxer is quite satisfactory.
The armor warrior series, from the earliest supernatural beasts to later ghost demons, including the current "Oxer", is always changing the soup without changing the medicine.
Even though the name has been changed three times, the settings have also changed back and forth, but the leather cases look the same.
The audience is also used to it.
After all, it's Uncle Meng!
Old stingy! You ask him to tighten his belt and save money to develop a new leather case. Isn't that killing him?
The old leather case was changed and used for sewing and patching. Uncle Meng said that this is Oxer, and that is Oxer!
Looks like a supernatural beast, ghost demon?
Climb quickly!
If you say that again, Uncle Meng is really angry!
The slots are still there, but the flaws are not hidden.
Compared with the original version produced by Aofei, the PD version is already very good. At least from the first two episodes, the audience did not see too many problems.
may……
The style is biased towards younger age?
But this is not a big problem, and younger age is a general trend. Even Ultraman and Kamen Rider also walked this way, and the armored warriors had no reason not to go.
Overall, Navarre did not disappoint the armor fans. The ratings and network broadcasts fully prove this point.
Meng Lang finally breathed a sigh of relief.
Navarre is the last "highlight moment" of the "Armor Warrior" series, and he is really worried that he will screw up this work.
Fortunately not!
The broadcast of Navarre should be the hottest topic at the end of the first month. It was followed by the official announcement of "Kamen Rider 555"!
The Black God let Shoichi and the humans go!
The story of AgitΩ about "Mortals Can Fight Gods" has come to an end. PD Neon Division finally released news about "Kamen Rider Faiz".
555 hasn't started broadcasting yet!
Although AgitΩ ended successfully, the schedule was free. But in the design of the Faiz device, there was a little problem.
Therefore, after discussing with Shirakura, the chief producer of Kamen Rider, ANB TV station decided to broadcast a two-week trailer first.
What's wrong with the Faiz device?
The answer is, ad placement!
When Min Gui designed Faiz equipment, he referred to actual products.
For example, the Faiz phone looks like a Sony flip phone, and the Faiz camera looks like a Sony digital camera...
Originally, this was nothing.
The sales of these two products in Neon are quite high. Sony is a big brand well-known to all neon people. It is normal for Mingui to learn from their product designs.
But the problem is...
Does this count as an ad placement?
If it counts, will Sony pay? If it doesn't count, advertise them for free, and the toys may be infringed when they come back. Isn't this sick?
Meng Lang gave two choices.
Or, negotiate with Sony. Give a substantial advertising placement fee, or authorize PD to develop related toys.
Or, scrap the existing Faiz equipment and redesign one.
Shirakura, Omori, and Mingui were discussing for a long time on the tatami, and finally took the table: Let’s ask Sony for money!
It takes a lot of time to discard existing devices and redesign. And now, what they lack most is time.
Just find a company to negotiate!
Kamen Rider is well-known in neon. As long as the quotation is not too exaggerated, most companies will agree to implant ads.
Sony is no exception!
They are very interested in placement of advertisements, and they have sponsored many movies and TV shows. The Kamen Rider series, known as the "National Special Photo", is naturally also under consideration.
But the PD offer is too high!
Meng Heizhu, a greedy beast, can't wait to be fattened by one bite. The same placement of ads, he sold half more expensive than peers!
Who can stand this?
Fortunately, this time PD took the initiative to deliver advertisements. The quotation offers a lot of discount, which is about half buy and half free.
Why refuse such a good thing?
It is easy to say that the placement of advertisements, Sony, with deep pockets, quickly agreed to this condition.
But PD wants to develop toy products with "same appearance", which makes Sony unhappy.
Both their mobile phones and cameras hold "appearance patents." How about you want to use the design for free?
"Do you really think that this design has value?"
Meng Lang said silently: "My lord! Times have changed! Now it is the era of smart phones. How many flip phones can you sell in a year?"
"Let's work together. I use toys + TV dramas to drive the sales of mobile phones under your mobile department. This is a win-win situation. You actually asked me to ask for a license fee?"
"It's true..."
Sony's mobile phone department thought about it, such cooperation is indeed a win-win situation, and free authorization is not impossible.
But the camera department doesn't do it!
You say that no one buys mobile phones. Our cooperation is a win-win situation. I agree with this point. Can the camera? Our camera is very popular, can it be considered a win-win?
"Of course!"
Meng Lang flicked: "Now we are all playing mobile photography, who is still playing with the camera? You cooperate with us to cultivate more potential photographers and make the camera sell more popular. Isn't this a win-win situation?"
"It seems to make sense!"
The camera department hesitated for a moment, and under the influence of Meng Lang's crazy boast of Kamen Rider, his thoughts were also shaken.
Meng Heizhu said that there are many underage viewers in Kamen Rider~EbookFREE.me~ If Sony cameras become Faiz equipment, it will definitely come into their sight and slowly cultivate their photography hobby.
When they grow up with money in their pockets, think of the "Kamen Rider 555" they had seen as a child, and the Faiz camera they sought after, they will definitely buy a Sony camera to realize their dreams!
What is this called? Invest in the future!
"PD wins in the present, and Sony wins in the future! As a large international company, don't you have a long-term vision?"
"Okay, we agree!"
Sony was also stimulated, believing Meng Zi’s nonsense, and decided to license the appearance patents of these two products to PD free of charge to cultivate potential consumers.
Meng Lang hung up the video call with a strange smile on his face.
Invest in the future?
Is there really a future?
He squeezed all the pocket money of these children.
When they grow up and think of Faiz phones and Faiz cameras, they will definitely be tempted to complain: "It is these two broken things that make me hungry every day in junior high school!"
Buy a Sony camera to realize your dream?
Realize your sister's dream!
I was ignorant when I was young, and I was fooled by Uncle Meng. Do you think I will be fooled by the Sony dog ​​thief when I grow up?
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