Chapter 433: So wise


  James? Murdoch was very helpless.
  
   Originally, he was following his father’s arrangement, planning to go from London to Southampton, to visit Yang Huan, and learn something about the International Champions Cup and the UEFA Youth Champions League.
  
   He could hear that his father was very interested in both events.
  
   Sky TV's internal expectations for these two events are also quite high. They believe that once the operation is successful and the promotion is launched, these two events will be very enjoyable.
  
   The International Champions Cup is a strong dialogue. Needless to say, it is the biggest attraction in itself.
  
   The European Youth Champions League focuses on future rookies. Although young players are generally poorer and have weaker tactical awareness, they are more technical than adults and also pay more attention to free play.
  
   To a certain extent, high-level youth team games will be more unrestrained and more beautiful than adult teams.
  
  Unexpectedly, James Murdoch’s schedule was delayed because of company affairs.
  
   It wasn't until Sky TV received an invitation letter from Miracle Media that he remembered it again.
  
   When he went south to Southampton, Yang Huan had already arrived in the United States.
  
   As a last resort, he can only chase to the United States!
  
   But unexpectedly, the whole situation completely changed after one night.
  
Early this morning, major newspapers and TV stations in the United States were reporting the news of the International Champions Cup, and they were all paying attention to the theme song sung by Lin Yuner. It is said that within a day, it has occupied the Uto Turtle and Apple Store. Top of the day.
  
   The Internet is full of news related to this event.
  
   This is the case in the United States, in Europe, and in the whole world!
  
   No matter from which point of view, the International Champions Cup is on fire!
  
   It's totally on fire!
  
  The next thing for Miracle Media is to launch a high-level event.
  
   As long as you don’t mess up during the game, then this event is a success!
  
   At the very least, it had an almost dreamlike start.
  
   For an event, how important it is, people in the industry know well.
  
   At this moment, James Murdoch is sitting in the conference room of the Ritz-Carlton Hotel in Miami, South Coast, flipping through the newspaper in front of him boredly.
  
   What happened last night appeared on the important pages of every newspaper.
  
Although    is not a front page headline, it is amazing enough!
  
   The man who planned all this by himself, Sun Yue, CEO of Miracle Media, sat in front of him, talking on the phone.
  
   "What? Master Huan, are you a guest? What a coincidence? Oh, well, then I apologize to him, you come as soon as possible!"
  
   said, Sun Yue put down the phone, accompanied by a smile, full of apologies.
  
   "Excuse me, James, our Young Master Huan is here as a guest and is busy talking about something, so..."
  
   This Sun Yue and Yang Huan absolutely smelt like each other, and they lied without blinking their eyes.
  
   Yang Huan hung up the phone a while ago, but he just broke it.
  
   It’s no wonder that if Mr. Murdoch knew that Young Master Huan would rather sleep in the room than come over to meet him, then the successor of News Corporation wouldn’t be so angry?
  
   How do you talk about the deal?
  
   But Sun Yue's casual remarks had another meaning in James Murdoch's ears.
  
   Could someone come to talk before me so early?
  
   There is absolutely such a possibility!
  
   No, I heard that Gavin Patterson, CEO of British Telecom, has a very close relationship with Yang Huan.
  
   And British Telecom also attaches great importance to the copyright of football matches. This time it even united a number of pay TVs, including espn, to start a high price competition for several Premier League live broadcast packages that Sky TV is determined to win.
  
   This more or less caused a sense of crisis on Sky TV!
  
   BT’s main promotion is broadband. The broadband TV business is just a means to win over customers. It seems that there is not much competition with Sky TV, but once they are done, it will definitely affect Sky TV’s pay TV revenue.
  
   So, this time James Murdoch also got the order to win the best Premier League live packages anyway, including several matches between Southampton and the Premier League giants.
  
   In addition to British Telecom, I heard that American TV stations are also interested in the International Champions Cup.
  
   This TV station and the Premier League have almost talked about the North American broadcast rights of the Premier League. Once they become big, News Corporation’s Fox TV station will definitely be affected.
  
   You should know that the main audience of Fox TV is the younger generation of urban audiences. For example, the most popular American idol is the Fox TV program.
  
In recent years, the younger generation in the United States has become more and more fond of football, and the copyright competition of football games has become very important, especially for people like Murdoch who have benefited greatly from the copyright of football games. In other words, it is absolutely not allowed for competitors to use the way he won in the past to deal with him!
  
   Thinking of this, James Murdoch knew what he should do.
  
   After waiting in the conference room for nearly an hour, after changing three cups of coffee, Yang Huan arrived late.
  
   James? Murdoch has seen Yang Huan several times on TV, but it was the first time he was face to face.
  
   The first impression is that he is so young!
  
   But soon, he realized that this is not a simple character.
  
   "I'm so sorry, James, I kept you waiting!" Yang Huan smiled apologetically as soon as he started.
  
   This smile is very sincere and makes people feel comfortable to let go of the grievances that had been caused by waiting.
  
   "It doesn't matter, I took the liberty!" James Murdoch also apologized.
  
   In fact, before he came, he didn't call in advance at all, and it was not too presumptuous.
  
   Yang Huan laughed and said a few courteous words to him, and then sat down with each other.
  
   "James, I don't know if you are looking for me, what's the matter?" Yang Huan said straightforwardly.
  
   He talks and does things, and he never likes to make rounds.
  
   James Murdoch did not expect that Yang Huan was really happy.
  
   saw him smile slightly, "I am here, mainly to learn about the investment promotion of the broadcasting rights of the International Champions Cup."
  
   Yang Huan smiled faintly and nodded slightly, "Oh?"
  
   James Murdoch knows very well that it is difficult to impress Yang Huan with just one sentence, you have to come up with some dry goods.
  
"As we all know, among the four major television networks in the United States, News Corp. was originally known for live sports events. In the past ten years, news and other categories have gradually followed, but we still firmly occupy the sports programs with the highest ratings. "
  
   Yang Huan curled his lips secretly in his heart. Whether it is the four major television networks or the three major television networks is probably controversial.
  
  , and abs are known as the three traditional television networks in the United States, but Fox was founded by News Corporation in 1986. In the past few years, there has been a faint momentum of catching up from behind.
  
   As James Murdoch said, in the near fierce competition among several major television stations in the United States, Fox’s biggest advantage is sports, including live events and sports-related programs.
  
For example, Fox does not have a live broadcast of nfl, but they have produced commentary programs for the first time after the game. The ratings of related programs are always ranked first. Even the most popular sports commentary program in the United States, Fox has the advantage. It is clear.
  
   As for Fox News, don’t look at it now, it’s actually in the new century, especially after the September 11th Incident.
  
   This is a bit like the Al Jazeera TV station in the Middle East, which has grown rapidly with the help of the September 11 incident.
  
   "In addition, our Sky TV station is also very interested in broadcasting the International Champions Cup."
  
   It is very interesting that the schedule of the International Champions Cup is arranged just after the end of the European Cup and before the start of the Olympic Games!
  
   This is obviously also deliberately arranged by the organizer.
  
   Yang Huan kept nodding his head, which made James Murdoch a little puzzled, what do you mean?
  
   "James, let’s tell you, there are currently many TV stations in contact with us, including espn, BT and Peninsula Sports, but we are still in the evaluation stage."
  
   "If it's about broadcasting fees..."
  
   "No, no, you misunderstood!" Yang Huan raised his hand and interrupted James Murdoch.
  
   "It's definitely not just a matter of broadcast fees. It's not what we value most. What we value most is the resources that broadcasters are willing to put into operation and promotion!"
  
  James Murdoch suddenly understood.
  
   So, the rich second generation understands the rich second generation!
  
  As Yang Huan, is he short of money?
  
   Obviously it is impossible to lack!
  
   At the beginning of this event, the most important thing for Miracle Media was not to make money, but to promote.
  
   As long as this event is successful, isn't it a business of sitting and counting money?
  
   Of course, from Yang Huan’s tone, it’s not difficult to hear that broadcast fees are also one of the factors considered.
  
   After all, it costs money to organize such an event.
  
  Besides, the International Champions Cup and the European Youth Champions League have just started. This is the first time. Can the broadcast fee be high?
  
   It is obvious that Miracle Media will definitely not set up obstacles in terms of broadcast fees. What really values ​​is the other party's operation and promotion capabilities, and the importance it attaches to this event.
  
   This is no longer clear in a few sentences, and we have to come up with a specific plan to negotiate.
  
Yang Huan had been paying attention to James Murdoch's expression, smiled slightly, and fingered Sun Yue. The latter immediately pulled out a document from the table. Yang Huan took it and handed it to James? In front of Murdoch.
  
   "This is our company's event management and promotion plan, you can take it back to see!"
  
   James Murdoch took it and turned it over and looked.
  
   It didn't matter at first, it probably talked about the publicity and promotion for the next more than a month, and there was an opening ceremony. At that time, many superstars including Lin Yuna and Uncle Bird would be invited to perform.
  
   Before the game, during the intermission and after the game, Miracle Media will arrange lively performances and activities, because they can get a lot of money from the stadium operation on the game day.
  
   This can also make up for some of their stadium rental costs.
  
   But as he read it gradually, he couldn't help but discover that this plan was very meticulous, and he was also familiar with the American sports market. He knew very well that there must be elements of Tagoriyab's advice.
  
   At the very least, if you are not familiar with and understand the American sports market, you can't think of many projects at all.
  
   This also indirectly cited a rumor in the external media.
  
   It is said that Yang Huan started plotting this event more than a year ago ~EbookFREE.me~.
  
   Now it seems that it is true!
  
   Thinking of this, James Murdoch closed the file, and the look in Yang Huan's eyes changed.
  
   has become more important!
  
   "Okay, Mr. Yang Huan, I will take this copy back as a reference. Within a week, we will definitely give you an answer!"
  
   Yang Huan was satisfied with James Murdoch's attitude, and he nodded and agreed.
  
   It’s only a month or so from the start of the event. It’s not long or short. If you decide earlier, you can make preparations.
  
   "Well, I also hope that we can have a chance to cooperate!"
  
   Yang Huan was not too wordy, stood up, and shook hands with James Murdoch to bid farewell.
  
   "Please also convey my regards to the old Mr. Murdoch!"
  
   But he still remembers the cooperation of Sky TV at the beginning.
  
   "Okay, sure!"
  
   After shaking hands, Yang Huan smiled and sent James Murdoch out of the reception room, but he was in a great mood.
  
   Especially when he looked at Sun Yue, his smile was uncomfortable.
  
  
  
   [To be continued "This text is provided by the Qihang Update Team@情知道所起hj". If you like this work, welcome to Chuangshi to support the author. 】
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