Chapter 51: Door-to-door sales

　　 "I want to make an Internet gift card."
　　 Andres Ihaen was a little excited when he said this idea.
　　Yang Huan knows that gift cards are the kind of shopping cards or vouchers that are very popular in China, but this industry is not new anymore. There are already many gift card websites, especially in the United States.
　　 It is said that the gift card market in the United States this year may reach 50 billion U.S. dollars, and it is expected to exceed 100 billion U.S. dollars by 2012. So this market is indeed very large, but the problem is that the competition is too fierce.
　　 "What I want to do is not the kind of gift card sales or transactions." Andres Ihaan shook his head vigorously.
　　 Yang Huanqi asked, "Then what do you want to do?"
　　 "Gift."
　　 "Gift?" Yang Huan was a little confused.
"Now that the social network is so developed, whether it’s Facebook or Twitter, users have reached hundreds of millions, and the connection between users is getting closer and closer, but I don’t know if you have found a problem, there is almost no online gifting. service."
Andres Ihaen said that with a hint of excitement, "We all know that giving gifts is more exciting than buying gifts, so my idea is not to do a gift card transaction, or consumption, It’s a gift."
　　 Yang Huan remembered that in China, the gift of shopping cards and gift cards is indeed very popular, especially in reality, it is an important channel for accepting bribes that the government is determined to crack down on.
　　 can be sent on the Internet, this...
"According to the analysis data I have obtained, in the United States, among the gifts women most desire to receive, gift cards are ranked first, and men are ranked third. In Europe, gift cards are also the most desired by everyone. Gifts received, so gift card trading websites have become so popular in recent years."
　　 Although Yang Huan doesn't understand the details, it sounds reasonable.
　　 This person has worked hard in this area.
　　 "My idea is to get a friend's birthday and other important or celebrated information through social networks such as Facebook and Twitter, and then select a suitable gift card to give to the friend and write a message."
　　 Yang Huan listened lightly, "This is a bit like the concept of Internet greeting cards."
"Yes, yes, but the interesting part is that after this gift card is given out, it will be temporarily stored and kept confidential. The recipient of the gift card will not see the specific information on the gift card until it is preset. He will receive a reminder on the day that is memorable and learn the details of the gift card."
interesting!
　　 This is a bit like giving the recipient a surprise.
"However, in addition to the recipient, others can see the details of the gift card, and if they also want to give the recipient a gift, everyone can add an amount to it, and the recipient receives The available consumption amount in your gift card is the sum of the amounts added by all friends."
　　 Yang Huan listened and felt that the concept was a bit like group buying, but this time it was a group buying gift.
　　 "Then what?" Yang Huan felt that it was not enough.
　　 What Andres Ihaan said is only the user and the recipient. What about the gift card channel?
"You know, many brands are reluctant to engage in discount promotions. They think it will damage the reputation of the brand. But everyone knows that the lower the price, the more competitive the advantage. So we use the gift card method to conduct a disguised Discount. For consumers, when they walk into a physical store with a gift card, they will not think that it is a discount promotion, but that it is a gift carefully prepared for him by a friend."
"For brands, they can make their products sell cheaper without affecting the brand's reputation, so I believe that many brands are willing to provide some free or cheap gift cards for this. "
　　 Yang Huan feels that this idea sounds really good. At first glance, it looks like a group buying, but in fact it is more interesting than group buying.
　　 In his previous life, he has seen some reports that the biggest problem with group buying websites is that users are not sticky enough.
Merchants publish preferential information on group buying websites. Users rush to enjoy the low price discounts. They are gone forever. Users have no stickiness at all. Therefore, the group buying model is difficult to solve the large number of group buying websites, merchants and users. Win the situation.
　　 But this idea of ​​Andres Ihaen can effectively solve this problem.
　　 At the very least, this gift-giving stunt is very good.
　　 There is a saying that is good, giving is better than receiving.
　　 Giving gifts to others is more fulfilling and proud than accepting gifts from others.
　　 In addition, the gift card market is indeed quite large, and over the years, countless people have been exploring and looking for ways to break through the barriers between online and offline.
　　 Now it seems that this is an opportunity worth trying.
Seeing Yang Huan plunged into thinking, Andres Ihaen smiled awkwardly, "This is a relatively primitive idea of ​​mine, but I think this model has great prospects for development, especially your WeChat. All users are users in the mobile phone address book, and they are more closely connected with each other than Facebook and Twitter."
　　 Generally, the people who give gifts are people who are close to each other and want to send them, and the friends in the mobile phone address book are basically close people, so there is a very large overlap between the two aspects of users.
　　 It is estimated that this is the reason why he approached Yang Huan.
　　 "It's interesting!" Yang Huan smiled and praised after listening.
　　 He has always felt that free is the ultimate killer on the Internet. As long as everything is free, it will immediately become popular.
　　 But free is also a double-edged sword. If you use it well, you win more. If you use it well, you will die.
　　 Judging from the current situation, Andres Ihaen's whole idea is quite perfect.
　　 And he thinks that with this app, it is bound to be able to attract users on Facebook and Twitter to WeChat as much as possible.
　　 "I can promise you now, I am willing to invest in this project!" Yang Huan made the decision on the spot.
　　 This kind of project does not require much capital to invest in, and it does not hurt him.
　　 After all, I just blackmailed my father 30 million pounds.
"Now, I solemnly invite you to join my company and work for me, with an annual salary of 200,000 pounds and no shares, but I will give you room to play freely, and equip you with a R&D team, and put out two hundred Ten thousand pounds of research and development funds, and as long as you do well, I will definitely give you a salary increase."
　　 "Two hundred thousand pounds?" Andres Ihaan was dumbfounded.
　　 This is more than five times his salary in Sweden, and even if it is known as the best salary at Google, the salary of a senior technician is almost at this level.
　　 He didn't expect that Yang Huan would be such a big deal when he shot.
　　 Two million pounds of research and development funds are enough to stun him.
In fact, Yang Huan found Shengbotian from his mobile phone. This company is not small in scale, and being able to serve as the chief technology officer in a company like Shengbotian proves that Andres Ihaen is very powerful. .
　　 "You think about it." Yang Huan didn't worry.
　　 Everyone came to the door on their own initiative, so why are you worried?
　　 Are you still afraid that he won’t run?
　　 Even if he runs away, Yang Huan can immediately organize the manpower and do it himself according to this idea.
　　 "Don't think about it, I followed you!" Andres Ihaen nodded without hesitation.
　　 People go to higher places, and the water flows lower. Of course, he won’t be so stupid that he doesn’t want to put a high salary, so he will continue back to Stockholm.
　　 Yang Huan nodded and praised, "You won't regret today's decision!"
　　 Sweden’s Internet innovation companies have always been outstanding. For example, Skype was acquired by eBay at a high price. Yang Huan’s previous life was acquired by Microsoft for a high price of US$8.5 billion in 2011.
　　 And Shengpotian's current performance is also quite good, and it has been favored by many investors.
　　 Sweden also has a lot of game development and software development talents, Yang Huan is now the scarce talent.
　　 So his calculation is to keep people first, find opportunities to attract more Swedish talents to join his team through him. After all, talents are the primary productive force.
　　…………
　　…………
　　 Gelsenkirchen, Germany.
Clemens Tenis is sitting in the office. On the desk in front of him, there is a financial statement that has just been delivered to him. Opposite the desk is the new head of the team. Manager Peter Petters.
Since the retirement of the chairman of the board of directors Joseph Schnussenberg this summer, Tenis has become the only person in charge of Schalke 04 as chairman of the supervisory board, but at the same time, he has also taken over from his predecessor. Schalke 04’s huge debt.
"At present, our debt is as high as 270 million euros, and the interest that needs to be paid every year is nearly 15 million euros. If we can't solve these problems as soon as possible and reduce the debt burden of the team, even if we succeed in this season In the Champions League, in the end, we will be overwhelmed by debt, or even bankrupt."
　　 Peter Petters was once the sports editor of WAZ Magazine. This time he was invited to take over Schalke 04 to help Tenis improve the team's management, but after taking over, he found that the situation was much worse than previously expected.
　　 It can be said that Joseph Schnusenberg left them more than just a mess.
"The team’s current salary expenditure is more than 70 million euros, which is only a little less than Bayern Munich, but our income is nearly 150 million euros less than Bayern Munich. We simply cannot afford it. A heavy salary burden."
Peter Petters was a little excited, "On the other hand, the money we owed due to the renovation of the stadium is now enough to make us feel headache. The Shecot Investment Bank of the United Kingdom has asked us to use the ticket revenue as collateral. To raise funds from the society to repay debts."
　　 When talking about this, Peter Petters stared at Clemens Tenis and said word by word.
　　 "We have no choice!"
This summer, in order to save salary expenditure, Schalke 04 has already let go of major stars such as Westerman, Rafinha, Kuranyi, Asamoah, and the free superstar Raul was introduced because of Real Madrid helped advance the salary to join the team.
But this can only be done to throttle, but the team has entered the Champions League this season. If you want to make a difference, get more Champions League bonuses, and ease the financial pressure on the team, you must sign up to strengthen the team. Overall strength.
　　 The premise of signing is to sell!
　　 "Neuer?" The only thing Tenis can think of, UU Kanshu www.uukanshu.com is the team's most valuable player.
　　Manuel Neuer.
　　 Petters nodded, "We need to sell him in exchange for capital turnover."
　　 "But you should be very clear that Bayern Munich also knows our needs. They are unwilling to offer a reasonable price, and the price given by Manchester United has been hovering around 15 million euros and cannot sell at a high price."
　　Tennes is not the kind of pedantic person. He knows that the most urgent thing for the team at present is funding. If Neuer can be sold and a considerable amount of money can be exchanged, then he will agree without hesitation.
But the problem is that the two teams that are currently interested in Neuer, Bayern Munich and Manchester United are not in a hurry. They are all waiting for Schalke 04 to be unable to support them, and they will take the initiative to come to them to take the opportunity to lower the price. .
　　 Therefore, selling Neuer at this time is undoubtedly a very bad deal.
　　 "Actually, we still have a potential customer."
　　 "Who?" Tenis asked curiously.
　　 "Southampton!"
　　 "Which League One team?"
Petters nodded, "I received the news that they now want a goalkeeper and they have imported the 18-year-old Courtois from the Belgian Genk team for a price of 1.5 million euros. But This player lacks game experience."
　　Tennes heard this and immediately understood what Petrus meant.
　　 "You mean, we take the initiative to sell Neuer?"