Chapter 143: It's all caused by money!

After applying for the labor certification, Yang Feng can finally go to England with confidence and go directly to London to prepare for the team's pre-season training!
Before the start of the training camp, the Chelsea Club specially held a welcome ceremony at Stamford Bridge for the generals who joined the Blues in the summer transfer window. There were about 20,000 fans on the scene to welcome them to join the Chelsea family!
In the summer transfer window this year, Chelsea carried out a large-scale purge of players. Shevchenko, Pizarro left because they did not adapt to the Premier League, and Makelele wanted to return to Ligue 1 because of his age. Boraluz The departure of players such as Ben Haim is also not controversial, and the team's bloated lineup has been greatly streamlined!
In the transfer market, the right back Bosingwa was signed to reinforce the wing, the Portuguese international midfielder Deco added football art, and the Chinese central defender Yang Feng three! Coupled with the original main lineup, the team's lineup strength has even slightly increased!
At the same time, because the transfer window has not yet been closed, Scolari, who is said to be particularly fond of wingers, is still asking the team to continue chasing Real Madrid star Robinho, and Chelsea is in a leading position among the competitors!
But this doomed long transfer negotiation naturally cannot keep up with Chelsea's new aid meeting! Yang Feng, Deco and Bosingwa were arranged by the club to appear at Stamford Bridge together!
Even Yang Feng, who was born as a defender, showed off his footwork in the venue, attracting a large number of local Chinese students in London to cheer!
As the dust of Yang Feng’s labor certification settled, Chelsea officials made it clear that Yang Feng will not be loaned out in the new season’s plan. The Premier League live broadcast copyright for the new season has become a sweet pastry!
Countless Chinese fans want to watch the live broadcast of Yang Feng’s matches in the Premier League, and Yang Feng is not like the previous Chinese players. Most of them are joined by unknown teams. Yang Feng joined last season’s Champions League runner-up. Premier League giants Chelsea!
With the hope for their own players, coupled with their own Premier League level is not bad, of course, Chinese fans, of course, are no longer satisfied to watch the more and more boring Bundesliga and Serie A games that lack championship suspense!
However, as the CCTV with the largest audience flow, there is no copyright to the Premier League matches at this time! No way, not willing to spend money, and most of the major leagues in the weekend games conflict, of course, I chose the cheaper Serie A and Bundesliga!
The copyright of the Premier League matches is now in the hands of Tiansheng!
Moreover, compared with the current free live broadcast model, after winning the Premier League copyright for three seasons at US$50 million, Tiansheng changed its revenue-generating method of free broadcasting in China to earn advertising fees, and directly followed Europe to conduct paid live broadcast!
It can only be said that Tiansheng’s leadership has experienced too much abroad, but they have forgotten how to integrate the actual situation in China!
Before 2010, if you want to create a fee-based live streaming mode of football matches in China, and the price is still set so much, Tiansheng will not lose money, there will be no reason!
Imagine that in 2010, Chinese residents spent only 135.6 yuan per month on culture and entertainment. Among them, students buying learning materials may still account for most of the amount. Tiansheng’s football channel is actually aimed at the Premier League. The live broadcast of the game costs 188 yuan per month! Far beyond what ordinary people can bear!
For Chinese fans, instead of spending such a large sum of money to watch the game, it is better to watch the highlights honestly, or look for foreign pirated signals online!
At that time, the Internet has not yet become formal. Although everyone has copyright awareness, it is more common to turn one eye and close one eye. Although pirated foreign signals are not good, as long as it is free, the clarity will be fine. Not important anymore!
In the free era, perhaps it was also the reason why Chinese players were fighting in the Premier League at that time. In Mainland China, 40% of fans like to watch Premier League games. There are more than 30 million Premier League fans. In 2008, a whole charging season ended. There are less than 30,000 paid users of Tiansheng! The fans have shrunk a full 1000 times! Not surprisingly, Tiansheng Digital Paid Amateur has a cumulative loss of 190 million in 2008, which can be described as a heavy loss!
Under the market environment at this time in 2008, it is a dead end to promote the live broadcast charging business! There are both subjective and objective environmental adverse factors in the market, such as Chinese fans’ unacceptable charging model, backward hardware facilities, resistance from traditional radio and television operators, rampant piracy, etc., as well as Tiansheng’s own reasons, such as blind optimism, overestimation of market loyalty, and market Inaccurate positioning, cumbersome charging, etc.!
Perhaps in Tiansheng’s expectation, 30 million Premier League fans, of which 1%, 300,000 people can insist on paying to watch, they can easily recover the cost and make a lot of money!
However, the ideal is full, the reality is very skinny! Facts have proved that most Chinese football fans only use football as a pastime tool. They want to squeeze nearly 200 yuan from their daily expenses to watch football matches. UU reading www.uukanshu.com is too ruinous!
In fact, at this time, in the face of huge deficits, Tiansheng Company’s original plan was to sell the copyright to major local TV stations, and to conduct live webcasts with certain waves and Penguin, in order to recover some of the costs!
Yang Feng's move to Chelsea at this time has undoubtedly increased domestic attention to the Premier League! Although there are still a small number of talented Tiansheng managements, they want to take advantage of Yang Feng's enthusiasm and continue to adhere to the charging system and not delegating the broadcasting rights!
But most people are still wise. After a year of promotion, the poor results have made most people understand that Chinese Premier League fans are big trotters, and white women can vote. If you want them to spend money, think more. Up!
However, the demand for watching the Premier League matches brought by Yang Feng is indeed a bite of milk!
CCTV, as well as the broadcasting rights of local TV stations, and the prices of live webcast rights have all been significantly higher than the prices originally planned by Tiansheng!
And because CCTV eventually bought almost all the copyrights of Chelsea matches, there are few other matches. Many fans were watching Chelsea's rivals at the time. In addition, the Premier League matches were indeed excellent compared with other leagues. For Tiansheng's paid channel , Also ushered in a lot of user growth!
Of course, this also has a lot to do with Tiansheng, starting to cut prices in the new season! Compared with the rigid monthly 188 in the previous season, 388 half-time matches in the new season and 588 full-year matches are indeed a lot of conscience!
Anyway, with the last CCTV spending a lot of money to buy the rights to the Premier League for the new season from Tiansheng, the Chinese fans finally breathed a sigh of relief and can watch Yang Feng's game for free, instead of going to the Internet to see the quality of the pirated scum!
Yang Feng, the butterfly, successfully changed the choice of Chinese fans for watching matches! The Premier League has earlier become the first choice for Chinese fans in the new era!