Chapter 610: Turbulence in the summer transfer window

Liverpool’s current team owner is John Henry from the United States, and the Fenway Group behind him.
As an outstanding investment businessman, after Henry earned his first pot of gold through funds and investment, he keenly discovered the crazy returns that the sports industry might bring.
In the United States, he first succeeded in acquiring the Boston Red Sox in the US Major.
Subsequently, through a series of effective reforms: expanding the stadium, signing outstanding players and executives, and reforming the way of television broadcasting, the team won the MLB championship for the second time and became one of the teams with the largest average number of visitors in the league.
The success in the baseball field brought Henry a lot of wealth in return.
When the funds were returned and looking for the next profitable project, he did not try in the other three major leagues in the United States, especially the most profitable and costly NFL, but chose the European football field.
In 2010, John Henry spent 447 million pounds to buy Liverpool in adversity.
At that time, Liverpool, the most anticipated team that completed the miracle of the Istanbul night comeback, had just fallen apart, and the team was in a trough.
For John Henry, who is worth only 1.1 billion pounds, investing in Liverpool may be a gamble.
His available funds are far less than the Tottenham boss Lewis, and Manchester United's Glazer family, let alone Chelsea's Abramovich, and later Manchester City's Mansour.
However, he used a small stake to play the American financing and property reorganization, which brought enough transfer fees for Liverpool.
It was with the arrival of John Henry into Liverpool, a group of experienced management talents brought from the United States began to carry out drastic reforms in Liverpool's transfer department.
With the support of John Henry, Liverpool began to appropriately limit the power in the hands of the head coach, careful calculations on the sale and purchase of players, and the multi-person negotiation system to buy people, making Liverpool's success in the transfer market unprecedentedly improved.
If you want to buy a person, it is no longer a transfer period. The coach will buy it as soon as he hits his forehead. Instead, he needs to set up a project more than half a year in advance, compare with players of the same type, and then choose the most suitable player for the Liverpool team.
Although the American staff will pay too much attention to data and money value, which will lead to some transfer failures, but so far, Liverpool has definitely made a lot of money in the transfer market for several years.
Yang Feng, Suarez, Coutinho, Sturridge, and the introduction of many core players have already filled Liverpool with honor.
This team, which previously cost John Henry more than 400 million to buy, was also burdened with tens of millions of pounds in debt to the team. Now, after winning the Triple Crown, if Henry wants to sell and make a double, it is still very easy .
However, Liverpool at this time, for John Henry, is a hen who can keep laying golden eggs, staying in his hands, and he will earn more in the future.
However, the prerequisite for Liverpool's rapid appreciation is that Liverpool's finances must always maintain a healthy development, and it can maintain the status of the Premier League's first-class team all year round.
Speaking of the healthy development of finances, for Liverpool, which has been enjoying great success in the Premier League and Europe in the past two years, the issue of player renewal in the new season will have a huge impact on the smooth performance of the team's finances.
The transfer fee is a large part of the team's expenditure, but the proportion of the player's salary is actually not small.
The Jie team left. On the one hand, because of their own decline, they can’t keep up with the current pace of the team’s game. On the other hand, it’s possible that Liverpool’s renewal price is too "realistic", far less than the American League’s salary. .
The departure of the Jie team is just the beginning of the busy summer management of the team.
As a team determined to spend every penny on the blade, Liverpool should compare existing players with "listed" players in the transfer market, and choose the existence of lower wages when there is not much difference in strength.
Paying less wages or earning some transfer fees are very beneficial to the team's finances.
Money is the most important at this time.
As an American, the most different between John Henry and Kroenke is that Kroenke relies on the team to be his own, for his own son, the NFL team, the Rams, and for Arsenal, he completely kills chickens. live.
Henry regarded the Boston Red Sox and Liverpool as his important investment assets.
The Red Sox has won the championship, so the team is fully on the right track as a giant team, self-financing, and guaranteed income.
And Liverpool, after the Triple Crown and the Premier League two consecutive championships, in Henry's mind, it should enter the self-financing stage like the Red Sox. It is time to ensure profitability every year. As for the championship, it will take 10 years. Inside, it is completely enough to win two or three championships and stay competitive.
The increase in the value of the team is imaginary, but the money allocated each season is real.
For Liverpool, this summer, with the reputation of the Triple Crown, it is time to harvest a wave without affecting the overall strength of the team.
First of all, what Liverpool did was clean up some of the team's "negative equity".
The two major strikers this season were all cleaned up by Liverpool after the triple crown honour.
Borini was sold to Sunderland by Liverpool for a price of 12 million pounds, while veteran Lambert was dealt to West Bromwich by a price of 4 million pounds.
Dealing with two center-forward players to two weak teams is not until Liverpool have to completely abandon the high-center tactics.
But Liverpool management has long found a replacement for the two, or enhanced players.
The announcement of Liverpool's first player to join in the summer caused shock in the Premier League. Liverpool surreptitiously settled Aston Villa with 40 million pounds and brought to Anfield the high center forward Benteke, who performed very well last season.
Although this will have a big impact on Liverpool's pass and control play, after the management discussed with Rogers, Rogers, who felt that the pure pass play was not suitable for the Premier League, was very willing to reform the team's tactics next season~ EbookFREE.me~ Give high center forward Benteke a place.
In the second half of the season, Aspers, who had few chances to play, was sold to Sevilla by Liverpool for 6 million euros.
Coupled with the million-level transfer fee of several young players leaving the team, Liverpool has received about 25 million pounds in income in dealing with the team's "negative equity".
After that, in order to ensure summer revenue, and also to play a "killing" role for the agents of players who want a large-scale salary increase, Liverpool management accurately found the high-quality assets of many main players. They think that leaving the player with the lowest price/performance ratio for the team.
"Boss... I'm sorry, next season, I won't be able to practice with you anymore..."
In professional football, the flow of players between teams is a very normal thing. Every summer window, the teams in the five major leagues do not enter and exit more than 10 times, so the management seems incompetent.
For many small teams, it is normal to walk more than 10 people in a summer, and then another 10 people.
But Yang Feng did not expect that after some insignificant players called to say goodbye to him, he received the news again that they would be his "people around"...
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