Chapter 762: Real Madrid's business development capabilities

Real Madrid’s commercial development capabilities are definitely one of the best teams in world football today.
Among many world-class wealth statistics lists, Real Madrid has always been the team with the strongest commercial ability in football.
For a team like Real Madrid that has a strong brand value all over the world, his source of commercial value is very extensive. Real Madrid has been opening up sources over the years to create more wealth and value through overseas markets. But the team's basic set is still Europe.
In fact, for professional football in Europe, their base is of course the European continent.
Despite the fact that the population of the European continent is not so large, that is, there are hundreds of millions of people, but the entire Western Europe region itself is an old capitalist country, the country is developed, the people are rich, and the people are willing to invest money in football.
Major European clubs, even Real Madrid, which has been focusing on developing overseas markets in recent years, have to say that the revenue of the European region is the bulk of the team's overall revenue.
This is the power derived from the football culture of the people.
Football has completely become a part of the lives of most Europeans.
For many Europeans, football is not only a sporting skill, but an indispensable thing in life, like a haircut and a bath. Although it is not an absolute necessity of life, it lacks it. Life will definitely be affected.
It can even be said that for football, European people, like people in China, like to go to skewer and drink on weekends. It has become a kind of cultural heritage, a kind of must Some entertainment.
From this point of view, the promotion and popularity of European football has been promoted to almost everyone who has been in contact with football. Naturally, there is a developed youth training system that can make every effort to excavate their own football genius.
At this point, it can only be said that China’s youth training still has a long way to go. Not only is youth training not professional enough, people’s viewpoints, and the foundation of the people are not on the same level as Europe.
For the investment in football, watching football games, buying jerseys, various souvenirs for the daily team, including all aspects of investment in children’s football equipment, it can be said that most European families, a family member, are The investment in football has been constant from small to large.
Genuine jerseys, you have to buy every season, home and away jerseys, you have to buy.
Everyone's jerseys should be bought for the players your home team likes.
The high welfare life in Europe, the money in the hands of the people, really have a lot of money, are spent on supporting their own teams.
It is precisely because the income share of Europe is too high, so for many leagues, the further development of the team and the league has formed a great constraint.
Take the La Liga game where Yang Feng just transferred.
With the rise of online platforms and the popularization of the five major leagues by mobile clients, the proportion of online media has gradually increased after the traditional television media for football broadcasting.
And the rapid increase in the number of online viewers, the traffic effect brought by it, has also attracted many advertisers.
The transfer fee income of the five major leagues is rising steadily.
The broadcast income of La Liga, due to the massive number of fans of Real Madrid and Barcelona in the world, has also risen very high, but compared with the Premier League, which is now called the first league by fans, it is still not enough.
Looking at the Premier League, compared with the luxury broadcast fees signed in Asia such as China, Japan, and Southeast Asia, La Liga is only greedy.
In the Premier League, because the game time is in the afternoon, it corresponds to the prime time in East Asia. In the Asian market, a large number of fans are harvested, and the broadcast fee doubles every year. La Liga looks jealous.
But like the Premier League, if most of the games are advanced to the afternoon, the Spanish fans must take the lead in protesting.
No way, this is the power of habit.
Fans in Spain have become accustomed to getting together on weekends in the afternoon or evening, or to the stadium, or to the bar, to watch football, drink, and socialize. The football stadium is their weekend social platform.
For these people, there are fans of all ages, but they all have one thing, that is, they are used to near night time, or just to watch the game at night.
Therefore, let these people who have a huge tradition of watching the game and the inertia of watching the game change their viewing habits in order to cater to the TV broadcast, it will not be realistic tomorrow.
It is unrealistic for the teams in La Liga to adapt to playing against the sun at noon and afternoon.
La Liga has tried many times, but they were all given up because of too much resistance, especially the resistance from small and medium teams.
In this regard, La Liga and the Premier League are actually very different in their broadcast methods.
The Premier League games that year were inconspicuous among the five major leagues. The Premier League games were completely England, or the internal games of a series of countries in the United Kingdom, and because of their own style, the Premier League games did not have much International stars joined.
After all, the Premier League has been called "British Rough" for a long time. The tactics in the game are completely traditional. The long pass and sling play style is ambiguous. In addition, Manchester United firmly dominates the Premier League. The income of Serie A cannot be compared with the Serie A known as the "Little World Cup". Compared with the other five major leagues, it may also be a little better than Ligue 1.
Therefore, in order to expand the influence of the Premier League at that time, it was not for China, but for countries in the traditional British sphere of influence, such as Southeast Asia and Australia, to watch the Premier League. The time of the Premier League began to be gradually advanced to facilitate overseas, especially Asian countries. Watch.
So when the local English Premier League fans, and even the local English Premier League fans in Europe, are already familiar with the time of the Premier League, especially after it happens to be linked to other league time, coupled with the increasing investment in the Premier League, the strength of the team has increased, and the team star The increase has enabled the Premier League not only to reap popularity in Europe, but also to completely defeat other leagues in Asia.
This is the advantage of game time.
Moreover, the majority of the Premier League’s own broadcast fee is shared among the Premier League teams. This way of sharing makes every team have money to sign up.
Or there is no way to bring in enough stars, but every season, the Premier League team can still guarantee the joining of a few capable players.
As far as the strength of the Premier League itself is concerned, in addition to the teams that have not been pursued, there are also hukou players who are too moist. For the team, even the latter half of the team is facing the midstream of the other five major leagues. In the team, they also have an advantage in strength.
No underdog in the Premier League is not empty talk.
This is the difference between the Premier League and La Liga.
La Liga’s splitting of broadcast fees is based on "traffic".
In other words, the higher the ratings and the larger the number of viewers, the higher the rebroadcast fee.
This also resulted in the fact that the bulk of the entire La Liga broadcast fee was actually given to Real Madrid and Barcelona. Atletico Madrid have re-emerged in recent years and barely got a share of the pie.
Other teams are just leftovers.
Especially for many small and medium-sized teams, except in the match against Real Madrid and Barcelona, ​​their ratings will skyrocket, and they will receive generous broadcast fees. For the game where the rookie chickens are pecked, there is no broadcast fee to get.
Therefore, for the so-called advancement of the game time, these small teams will not see much income, but will affect their income on the game day.
You know, football is just a way for fans to relax. On a rare weekend, for most Spaniards, in the afternoon, you can go to the beach, go shopping, and do many things. After the afternoon, drink beer and relax. Coming down to the stadium to watch a game is the correct order.
In the afternoon game, the fans will inevitably divert, and the impact on everyone is still very large.
So, even though La Liga is always trying, but you take out one or two games every round and play at noon in your turn. Maybe everyone doesn't have much opinion.
But you want to make this kind of thing the norm, but it's still too difficult.
Real Madrid, Barcelona and even Atletico, such teams want to promote La Liga time to adapt to the Asian market, because this can bring them more substantial benefits in broadcast fees, but they lack the support of other teams. There has been a stalemate over the years.
In the final analysis, La Liga's basic game is still in Europe, or in the local area, and can't move or move.
However, for Real Madrid, although they are frozen in the broadcast reform of the league, in the commercial promotion of their own team, Real Madrid is still constantly trying to obtain more through active commercial promotion. Profit, to enhance the strength of the team.
The advantage of this membership-based team has become apparent.
There is no real boss, as long as there is no corruption and the team's funds are completely used on the team, then the team can naturally always have ample fund reserves.
You know, this summer, Real Madrid wanted to reinforce it appropriately, because the team's own lineup is already luxurious enough. It would be nice to buy a Morata as a substitute and guarantee a 22-man star lineup.
But when Yang Feng appeared in the transfer market, Real Madrid, which was financially healthy, still had spare capacity to immediately mobilize funds to join the fight for Yang Feng and bring Yang Feng directly to the Bernabéu Stadium.
Yang Feng is not only the strength that attracted Real Madrid's interest, but also because of his Chinese identity, combined with Real Madrid's brand, can bring the team a better profit return in the Chinese market and even the Asian market.
In recent years, Real Madrid has been focusing on developing the Asian region and the North American market.
The main correspondence is the Chinese market and the US market.
The two markets are vast and both are "soccer deserts". If enough fans can be cultivated, the commercial income of the team will be huge.
It's just a pity that this year, although Yang Feng joined, if Real Madrid can take advantage of the opportunity to go to Asia and launch the "Real Madrid China Tour", it will definitely be of great help to the further promotion of Real Madrid in China.
However, due to the contract, and the friendly match schedule has already been set, Real Madrid still has to go to North America to participate in the North American friendly match.
However, within Real Madrid, the summer itinerary for the next year has been changed to a trip to China, and it will be completely based on China, giving full play to Yang Feng's leading role.
You know, in order to have Chinese elements, Real Madrid has signed a Chinese teenager before, to join Real Madrid’s Castilla to increase the recognition of Chinese fans.
But the strength is not enough to officially fall into the first team, which is the most embarrassing place.
Many business plans for this young player could not be formed.
But with Yang Feng, it is different. Yang Feng's outstanding personal strength, for Real Madrid, can completely make Yang Feng another sign of Real Madrid.
With Cristiano Ronaldo in the frontcourt and Yang Feng in the backcourt, Fenghua's peerless duo is the best player in today's football.
If Real Madrid can really win the Champions League again this year, and the first team to defend the Champions League after the completion of the restructuring, then it can be a hot spot to put Ronaldo and Yang Feng together to promote and attract fan.
However, as the players participating in the European Cup gradually returned to the team, Real Madrid also began to conduct team tactical exercises.
This summer, Real Madrid's transfer work proceeded quite quickly, or because Real Madrid is determined to complete the feat of defending the Champions League, it has been increasing investment in recent years to build a super luxurious Galaxy warship.
In addition to Yang Feng joining Real Madrid for 85 million euros, Real Madrid also bought 30 million euros from Juventus to repurchase Morata to continue to strengthen their striker strength.
And Real Madrid's big list has become today's football, the strongest big list on paper.
Two truly world-class lineups.
If the lineup most used last season was the frontcourt BBC combination, the midfielder Magic Flute, Cross and Casemiro, the backcourt Ramos Varane partnered with double central defenders, Marcelo and Carvajal separated Around, the gate will be Navas.
So Real Madrid’s ultra-luxury second-team lineup ~EbookFREE.me~ Although there is a gap in the offensive strength of the first team, it is definitely more than enough to play La Liga alone.
Morata, who was repurchased back to the Bernabéu this year, is worth playing at Juventus, definitely not 30 million of the repurchased amount. Real Madrid is this year in order to enhance the strength of the bench and try their best to attack the Champions League defending champions, otherwise they will buy back. , Once sold, it may be at least 50 million euros.
Morata center, Asensio and Vazquez are separated.
In fact, countless Real Madrid fans like Asensio and Vazquez very much, because the two people's positive attitude on the field can make the entire Real Madrid team look more dynamic.
As the new "prince" of Real Madrid, Asensio has always performed well in the game, and Vazquez's enthusiasm is the biggest support.
These outstanding offensive players, even when they are on the bench, have the salaries of the main players, which are derived from Real Madrid's excellent earning ability.
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