Chapter 144: Virtual reality milestones

With the continuous progress of BUY + for thousands of people, audiences who were unable to attend also experienced the shopping experience, shopping mode and shopping innovation of various products through live broadcast. It is undeniable that this time, BUY + did bring a lot of benefits to everyone. Shocked.
But now everyone ’s emotions are very subtle. Judging from online reviews and everyone ’s response, surprises are surprises, but everyone does n’t seem to want to buy equipment or especially want to feel a heart.
It was just a simple excitement. After the excitement, there was no meaning of the next action. I always felt that there was something wrong with it, but it seemed that I didn't understand what was missing.
Until Liu Fan came to power.
BUY + 's 10,000 people experience is very streamlined, all are experienced by a group of people at the same time, and it is said that 10,000 people experience, there are indeed more than 10,000 people on the site, but the number of people who actually experience it is actually less than 10,000, so After almost three hours, the 10,000 people experience activity was over. Liu Fan came to the stage to say a few words.
"I just heard a lot of people talking next to me. Is this technology really mature enough to enter millions of households like President Zhang said? If so, how do we need to embrace this new era? ? "Liu Fan turned over and a set of equipment appeared on the screen." It's actually very simple. As long as everyone takes this set home and learns to use it according to the instructions, then virtual shopping will come to everyone. "
Speaking of this, Liu Fan suddenly smiled, "I believe that many people may be thinking a word now: Tell me how much money makes me feel dead. In fact, there are many companies doing virtual reality now, and some companies do very admirably However, the price of the equipment is an important reason that makes consumers discouraged. I remember that the latest generation of Microsoft Hololens should be priced at 5,000 meters, so how much is our entire set of equipment? "
Fan Fan said this, and everyone finally found the reason that made him excited without buying impulse: price!
Everyone at this time gradually realized that price is always one of the eternal factors that affect the development of an industry.
The automobile was a luxury product that ordinary people couldn't afford. Later, Ford invented an assembly line to transform the automobile industry. More and more cars entered the home of ordinary people. Everyone said that the assembly line changed the automobile industry. But the core is actually that the assembly line allows The price of a car has come down, and price is the key, because ordinary people can afford it.
It was very difficult for the earliest computer to enter the people's home. Why? Is it really because the machine is too big? No, it's because it's expensive.
Just like if there is only one Apple company in the world making smartphones, then it is certain that this is definitely not the age of smartphones.
For a terminal product to seize the consumer market, a major premise is definitely: a price that is affordable for some people.
Unless you define luxury from the beginning, there must be a premise to make luxury, that is, the product market itself is mature, and then you can make luxury and differentiate.
Obviously, virtual reality is not a mature industry, and it is very immature, with immature technology, few applications, and no standards. At this time, the equipment is still so expensive, and how many consumers are willing to spend this money.
Even though BUY + looks like the technology is mature now, if the device is very expensive, you can sell 30,000 to 50,000 for a headset like Microsoft, plus 100,000 for other devices, and spend this money to experience BUY +? It is not necessarily true that it is so mature and that it cannot be returned in the future. Chinese people are so rich that they are not less than 100,000 yuan.
Even ordinary people in developed countries may not be able to make a difference of 100,000 yuan.
So as long as the price of the equipment does not come down, virtual reality will be difficult to spread, and it will be difficult to enter millions of households. If you do not have so many users, it will be difficult to force the application side. Again, technology, price, application ecology, vicious circle.
So if you want to change this vicious circle, you have to find a balance point. For example, the technology has gone up and the price has come down. Unlike what Microsoft is doing now, the technology does go up, but the price goes up.
Liu Fan paused for a few seconds, watching the crowd on the stage smiling and pressing the remote control. A three-dimensional number appeared on the screen: 5888!
After seeing this number, everyone was a little faint at first, and then slowly, the subtle emotions that were not moving were changing.
Many people can clearly feel that they have the impulse to buy, as long as 5888 can experience BUY +, for some groups with acceptable income, they have already swayed, spending 100,000 is definitely not affordable, also I don't think it's necessary, but for 5888, maybe you can try it. Especially for technology enthusiasts, this price is indeed more acceptable.
But the temptation of price can only break the hesitation of some people after all, most people still won't buy.
However, Liu Fan's words have not been spoken yet.
While everyone was still in the shock of the price, Liu Fan threw out another chip of his: Application ~ EbookFREE.me ~ In Liu Fan's next introduction, everyone unexpectedly found that using the hardware of Mulong Technology Not only can you experience BUY +, at the same time, Mulong Entertainment has cooperated with a number of game companies to launch virtual reality games. Among them, Ubisoft has reached an in-depth cooperation with Mulong Entertainment. Not only does it cooperate with games, but as long as it purchases Mulong Technology's Hardware equipment, purchase Ubisoft games can enjoy ultra-low discount prices, and even free.
In addition, Mulong Technology and iQiyi have also cooperated with each other. The platform will successively launch adapted VR, AR, MR movies for consumers to watch.
At the same time, Mulong Technology has launched virtual sports in cooperation with three major domestic sports brands, and launched virtual learning cars in cooperation with the Ministry of Transport. There are more than 30 such cooperation projects and hundreds of related applications.
At this time, everyone found out that Mulong Technology's involvement in virtual reality has been so deep that it didn't even know it before.
What's more shocking is that Liu Fan's virtual reality technology is not just virtual reality technology, many are intelligent virtual reality technology, which is a comprehensive technology combined with artificial intelligence.
In the case of virtual sports, Liu Fan's inspiration from the system can provide the most reasonable sports strategy for athletes through artificial intelligence in the movement. Although it is far worse than the system products, at least this technology already belongs to the current Ahead.
Consumers can exercise in thousands of scenes through virtual reality technology. At the same time, artificial intelligence can always observe the movement and give the best exercise strategy, far more than the feeling of running on a treadmill.
Under the double stimulus of price and application, Mulong Technology has created a milestone in the virtual reality industry on the Taobao Genesis Festival. It is likely to become the first company to turn the vicious circle into a virtuous circle ...